S3, #4: Lindsay Henry of Inklings Paperie

Succeeding as a small stationery maker is not easy, but over the last eleven years or so, Lindsay Henry has definitely made it appear that way! She founded Inklings Paperie with the understanding that the best moments in life happen offscreen, and her tactile, tangible keepsakes surprise and delight as they celebrate life with those we cherish.

As such, you never know what unexpected element will appear on her cards: scratch-offs, secret decoders, confetti and even flowers that make opening every last envelope truly a memorable experience.

Thanks to this very vibrant approach to every aspect of her business, she has collaborated with heavy corporate hitters Starbucks and Anthropologie and been featured on Buzzfeed — yet she still reads her reviews on every Etsy sale to ensure every last customer is satisfied.

With kindness and wisdom, Lindsay shares how she navigates both difficult shoppers and design copycats with ease. It’s not hard to see why this Michigan maker, with her seemingly unfailingly sunny disposition, is one of my favorite paper peeps. As a boss, as a founder, as a Mom, Lindsay built Inklings Paperie around her own value set and as such, ensures that every last customer, fellow maker and industry partner she comes in contact with knows that they truly matter.

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