S3, #3: Sarah Sloboda of Heirloom General Store

Creatives have traditionally been told to avoid working with animals and children, but fortunately no one ever told family photographer Sarah Sloboda that! For over 25 years, she has been capturing moments and relationships and distilling them into photographs for posterity. Mary Ellen Mark described her work as “very joyous,” but what goes into preserving these moments in film, and then distilling them into stationery? 

Here’s one favorite that Sarah took of my daughter V and dog Scout several years back — to me, it really captures the essence of each of their personalities, with a nicely composed background to boot.

Sarah discusses everything from what makes one photograph more compelling or memorable than another (hint: there’s no emotion filter), how to go deeper to make the everyday epic, plus the services Heirloom General Store provides.

Sarah Sloboda

Who wouldn’t want an expert eye to review every photograph you took during your baby’s first year or on vacation, pick the top 25 images, and finesse them to look their best? 

Plus we delve into the mixed blessings of the pandemic, finding creative solutions to COVID-related challenges, the special meaning of photographs and photocards created during these times — and regarding photocards as printed (and permanent) Instagram posts.  

The window frames the family pandemic story for posterity in Sarah’s Candlelight Shoots
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