Sarah is a magazine editor, writer, podcaster and consultant.  She first started covering stationery as a market editor for the trade publication Gifts & Decorative Accessories in 1997, and in 2008, she became founding editor of Stationery Trends, an award-winning trade quarterly magazine devoted to all things paper.

She also maintains this site, podcasts at The Paper Fold, and unveiled a second podcast in conjunction with NY NOW, The Paper Plane Cocktail Hour.  Sarah is a frequent industry speaker who is occasionally quoted in the media. Aside from family, what makes her happiest is working with makers, boutique owners and stationery lovers — and becoming part of their stories.

In the Media

MarketWatch: Age-Friendly Greeting Cards | Domino Magazine Buyer’s Guide | Dreams to Plans Podcast: How to Pitch Your Brand | Glamour Magazine: Inside the New World of Sticker Enthusiasts | Craft Hangout Podcast: Bounce Lettering | Focused PhiloSophie’s: Maybe I Do Know What I’m Doing | What’s the Best-Looking Personalized Stationery? The Strategist | Whomyouknow.com by Peachy Deegan feature 9/19/18 | Interview with Team 624 Communications | #Write_On What’s On Your DeskHaiti ’16 Bridgewater Brand Experience (YouTube video) | Uncommon Goods Blog: Bloggers Who Believe It’s Better to GiveQ&A with #Write_OnStationeryHQ Interview 

For the Trade

Greeting Card Association Member Spotlight Interview | Gift + Stationery Week Trend Forecasting Webinar | Noted @ *Noted Awards Presentation | Trends Presentation for NY NOW: Sales Growth: Thriving in a Changed World  | GCA Workshop & Retreat Presentation 2020 | Noted @ *Noted Product Awards | Sarah Talks Trends at #NSS2016 (YouTube video) | #NSS2016 Video | NSS KenroCam Interview (1)NSS KenroCam Interview (2) 

Bylined Pieces

Girl w/Knife: A Cut Above | On The Wire: Designer to Watch, Taylor HamiltonOn The Wire: Designer to Watch, Cara Underwood | Pen To Paper: Caroline Weaver, CW Enterprise | Greetabl: The (Superfine) Card That’s Also a Box | On The Wire: The Perfect (Paper) Accessory | On The Wire: Holiday CardsOn The Wire: Designer to Watch, Amy HeitmanMohawk Maker #9: Inventing YouthOn The Wire: Designer to Watch, Mimi KimGuest post for Pretty by Post’s #sendsomecardsspreadlove challenge | On The Wire Post: Designer to Watch, Emily Ley | On the Post: Designer to Watch, Sarah McCoyFelt & Wire Post: Designer to Watch, Kristen Ley | Write_On: 5 Tips For Writing a Thank-You |



The Paper Nerd & The Paper Fold logos: Dahlia Press

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