Hi, I’m Sarah Schwartz, and I’ve been an avowed paper geek for 20+ years now. I first started covering stationery as a market editor at Gifts & Decorative Accessories in 1997, and in 2008, I was lucky enough to become the founding editor of Stationery Trends, an award-winning trade quarterly magazine devoted to all things paper. In addition to maintaining this site, podcasting at The Paper Fold, and curating a quarterly Trend Report for Gift Shop Plus, I also edit a fun monthly e-blast called The Trend of the Month Club. Pre-COVID-19, I frequently traveled to trade shows around the globe to trend spot. I’m still a familiar industry speaker occasionally quoted in the media. Not bad for a Shaker Heights, Ohio, native who ventured to NYU! These days, I’m back home living with my husband, teenage daughter, and small dog. Aside from family, what makes me happiest is working with makers, boutique owners and stationery lovers — and becoming part of their stories.