Sarah is a magazine editor, writer, podcaster and consultant.  After graduating from New York University, she first started covering stationery as a market editor for the trade publication Gifts & Decorative Accessories in 1997, and in 2008, she became founding editor of Stationery Trends, an award-winning trade quarterly magazine devoted to all things paper.

She also maintains this site and podcasts at The Paper Fold, a five-star stationery salon. Sarah is a frequent industry speaker who is occasionally quoted in the media. Aside from family, what makes her happiest is working with makers, boutique owners and stationery lovers — and becoming part of their stories.

In the Media

The Denver Post: Anti Ageist Greeting Cards

Drug Store News: Faith in Winter Holiday Cards 

MarketWatch: Age-Friendly Greeting Cards 

Domino Magazine Buyer’s Guide 

Dreams to Plans Podcast: How to Pitch Your Brand 

Glamour Magazine: Inside the New World of Sticker Enthusiasts 

Focused PhiloSophie’s: Maybe I Do Know What I’m Doing 

What’s the Best-Looking Personalized Stationery? The Strategist 

Whomyouknow.com by Peachy Deegan feature 9/19/18 

#Write_On What’s On Your Desk  

Haiti ’16 Bridgewater Brand Experience (YouTube video) 

Uncommon Goods Blog: Bloggers Who Believe It’s Better to Give  

Q&A with #Write_On  

StationeryHQ Interview 

For the Trade

Greeting Card Association Member Spotlight Interview 

Gift + Stationery Week Trend Forecasting Webinar 

Noted @ *Noted Awards Presentation 

Trends Presentation for NY NOW: Sales Growth: Thriving in a Changed World  

GCA Workshop & Retreat Presentation 2020 

Noted @ *Noted Product Awards 

Sarah Talks Trends at #NSS2016 (YouTube video) | #NSS2016 Video | NSS KenroCam Interview (1)NSS KenroCam Interview (2) 

Bylined Pieces

Girl w/Knife: A Cut Above 

On The Wire: Designer to Watch, Taylor Hamilton  

On The Wire: Designer to Watch, Cara Underwood 

Pen To Paper: Caroline Weaver, CW Enterprise 

Greetabl: The (Superfine) Card That’s Also a Box 

On The Wire: The Perfect (Paper) Accessory 

On The Wire: Holiday Cards 

On The Wire: Designer to Watch, Amy Heitman 

Mohawk Maker #9: Inventing Youth 

On The Wire: Designer to Watch, Mimi Kim

Guest post for Pretty by Post’s #sendsomecardsspreadlove challenge 

On The Wire Post: Designer to Watch, Emily Ley 

On the Post: Designer to Watch, Sarah McCoy  

Felt & Wire Post: Designer to Watch, Kristen Ley 

Write_On: 5 Tips For Writing a Thank-You 



The Paper Nerd & The Paper Fold logos: Dahlia Press

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