Hi, I’m Sarah, and I’ve been an avowed paper geek for 20+ years now. I first started covering stationery as a market editor for Gifts & Decorative Accessories in 1997, and in 2008, I was lucky enough to become the founding editor of Stationery Trends, an award-winning trade quarterly magazine devoted to all things paper.
I also maintain this site, podcast at The Paper Fold, curate a quarterly Trend Report for Gift Shop Plus, and I just unveiled my second podcast in conjunction with NY NOW, The Paper Plane Cocktail Hour. I am a frequent industry speaker and am occasionally quoted in the media. Aside from family, what makes me happiest is working with makers, boutique owners and stationery lovers — and becoming part of their stories.
Illustration courtesy of eighty seventh ST.
Recent Media
Glamour Magazine: Inside the New World of Sticker Enthusiasts | Noted @ *Noted Product Awards | Craft Hangout Podcast: Bounce Lettering| Greeting Card Association Member Spotlight Interview | Focused PhiloSophie’s: Maybe I Do Know What I’m Doing |Girl w/Knife: A Cut Above | What’s the Best-Looking Personalized Stationery? The Strategist | Whomyouknow.com by Peachy Deegan featured 9/19/18 | Postmark1206 Interview | On The Wire: Holiday Cards | Interview with Team 624 Communications | On The Wire: Designer to Watch, Taylor Hamilton | On The Wire: Designer to Watch, Cara Underwood | Pen To Paper: Caroline Weaver, CW Enterprise | #Write_On What’s On Your Desk | Haiti ’16 Bridgewater Brand Experience (YouTube video) | Sarah Talks Trends at #NSS2016 (YouTube video) | #NSS2016 Video | National Stationery Show Stationery Story | Uncommon Goods Blog: Bloggers Who Believe It’s Better to Give | Greetabl: The (Superfine) Card That’s Also a Box | On The Wire: The Perfect (Paper) Accessory | On The Wire: Designer to Watch, Amy Heitman | Mohawk Maker #9: Inventing Youth | On The Wire: Designer to Watch, Mimi Kim | Guest post for Pretty by Post’s #sendsomecardsspreadlove challenge | Q&A with #Write_On | On The Wire Post: Designer to Watch, Emily Ley | On the Wire: Designer to Watch, Eliza Gwendalyn |On the Post: Designer to Watch, Sarah McCoy |Felt & Wire Post: Designer to Watch, Kristen Ley | Write_On: 5 Tips For Writing a Thank-You | Etsy Wholesale Blog | Ritewhileucan blog | StationeryHQ Interview | NSS KenroCam Interview (1) | NSS KenroCam Interview (2) | Smart Creative Women Interview |
The Paper Nerd & The Paper Fold logos: Dahlia Press