Hi, I’m Sarah, and I’ve been an avowed paper geek for 20+ years now. I first started covering stationery as a market editor for Gifts & Decorative Accessories in 1997, and in 2008, I was lucky enough to become the founding editor of Stationery Trends, an award-winning trade quarterly magazine devoted to all things paper.
I also maintain this site, podcast at The Paper Fold, curate a quarterly Trend Report for Gift Shop Plus, and I just unveiled my second podcast in conjunction with NY NOW, The Paper Plane Cocktail Hour. I am a frequent industry speaker and am occasionally quoted in the media. Aside from family, what makes me happiest is working with makers, boutique owners and stationery lovers — and becoming part of their stories.