Hi, I’m Sarah Schwartz, and I’ve been an avowed paper geek for 20+ years now. I first started covering stationery as a market editor at Gifts & Decorative Accessories in 1997, and in 2008, I was lucky enough to become the founding editor of Stationery Trends, an award-winning trade quarterly magazine devoted to all things paper. In addition to maintaining this site, podcasting at The Paper Fold, and curating a quarterly Trend Report for Gift Shop Plus, I also edit a fun monthly e-blast called The Trend of the Month Club. Pre-COVID-19, I frequently traveled to trade shows around the globe to trend spot. I’m still a familiar industry speaker occasionally quoted in the media. Not bad for a Shaker Heights, Ohio, native who ventured to NYU! These days, I’m back home living with my husband, teenage daughter, and small dog. Aside from family, what makes me happiest is working with makers, boutique owners and stationery lovers — and becoming part of their stories.

Illustration courtesy of eighty seventh ST.


The Paper Nerd & The Paper Fold logos: Dahlia Press

Recent Media

Noted @ *Noted Product Awards | Craft Hangout Podcast: Bounce Lettering| Greeting Card Association Member Spotlight Interview | Focused PhiloSophie’s: Maybe I Do Know What I’m Doing |Girl w/Knife: A Cut Above | What’s the Best-Looking Personalized Stationery? The Strategist | Whomyouknow.com by Peachy Deegan featured 9/19/18Postmark1206 Interview | On The Wire: Holiday Cards | Interview with Team 624 CommunicationsOn The Wire: Designer to Watch, Taylor HamiltonOn The Wire: Designer to Watch, Cara Underwood | Pen To Paper: Caroline Weaver, CW Enterprise#Write_On What’s On Your DeskHaiti ’16 Bridgewater Brand Experience (YouTube video)Sarah Talks Trends at #NSS2016 (YouTube video) | #NSS2016 VideoNational Stationery Show Stationery StoryUncommon Goods Blog: Bloggers Who Believe It’s Better to Give | Greetabl: The (Superfine) Card That’s Also a BoxOn The Wire: The Perfect (Paper) Accessory | On The Wire: Designer to Watch, Amy HeitmanMohawk Maker #9: Inventing YouthOn The Wire: Designer to Watch, Mimi KimGuest post for Pretty by Post’s #sendsomecardsspreadlove challengeQ&A with #Write_On | On The Wire Post: Designer to Watch, Emily LeyOn the Wire: Designer to Watch, Eliza Gwendalyn |On the Post: Designer to Watch, Sarah McCoy |Felt & Wire Post: Designer to Watch, Kristen Ley | Write_On: 5 Tips For Writing a Thank-You | Etsy Wholesale BlogRitewhileucan blogStationeryHQ InterviewNSS KenroCam Interview (1)NSS KenroCam Interview (2)Smart Creative Women Interview |


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.