Sarah is a magazine editor, writer, podcaster and consultant. After graduating from New York University, she first started covering stationery as a market editor for the trade publication Gifts & Decorative Accessories in 1997, and in 2008, she became founding editor of Stationery Trends, an award-winning trade quarterly magazine devoted to all things paper.
She also maintains this site and podcasts at The Paper Fold, a five-star stationery salon. Sarah is a frequent industry speaker who is occasionally quoted in the media. Aside from family, what makes her happiest is working with makers, boutique owners and stationery lovers — and becoming part of their stories.
In the Media
The Denver Post: Anti Ageist Greeting Cards
Drug Store News: Faith in Winter Holiday Cards
MarketWatch: Age-Friendly Greeting Cards
Dreams to Plans Podcast: How to Pitch Your Brand
Glamour Magazine: Inside the New World of Sticker Enthusiasts
Focused PhiloSophie’s: Maybe I Do Know What I’m Doing
What’s the Best-Looking Personalized Stationery? The Strategist
Whomyouknow.com by Peachy Deegan feature 9/19/18
Haiti ’16 Bridgewater Brand Experience (YouTube video)
Uncommon Goods Blog: Bloggers Who Believe It’s Better to Give
For the Trade
Greeting Card Association Member Spotlight Interview
Gift + Stationery Week Trend Forecasting Webinar
Noted @ *Noted Awards Presentation
Trends Presentation for NY NOW: Sales Growth: Thriving in a Changed World
GCA Workshop & Retreat Presentation 2020
Sarah Talks Trends at #NSS2016 (YouTube video) | #NSS2016 Video | NSS KenroCam Interview (1) | NSS KenroCam Interview (2)
Bylined Pieces
On The Wire: Designer to Watch, Taylor Hamilton
On The Wire: Designer to Watch, Cara Underwood
Pen To Paper: Caroline Weaver, CW Enterprise
Greetabl: The (Superfine) Card That’s Also a Box
On The Wire: The Perfect (Paper) Accessory
On The Wire: Designer to Watch, Amy Heitman
Mohawk Maker #9: Inventing Youth
On The Wire: Designer to Watch, Mimi Kim
Guest post for Pretty by Post’s #sendsomecardsspreadlove challenge
On The Wire Post: Designer to Watch, Emily Ley
On the Post: Designer to Watch, Sarah McCoy
Felt & Wire Post: Designer to Watch, Kristen Ley
Write_On: 5 Tips For Writing a Thank-You
The Paper Nerd & The Paper Fold logos: Dahlia Press
