About

Sarah Sloboda Photography

Sarah Schwartz is a magazine editor, podcaster and consultant.  She first started covering stationery as a market editor for Gifts & Decorative Accessories in 1997, and in 2008, she became founding editor of Stationery Trends, an award-winning trade quarterly magazine devoted to all things paper.

She also maintains this site, podcasts at The Paper Fold, and just unveiled a second podcast in conjunction with NY NOW, The Paper Plane Cocktail Hour.  Sarah is a frequent industry speaker who is occasionally quoted in the media. Aside from family, what makes her happiest is working with makers, boutique owners and stationery lovers — and becoming part of their stories.

Recent Media

Noted @ *Noted Awards Presentation | Trends Presentation for NY NOW: Sales Growth: Thriving in a Changed World  | GCA Workshop & Retreat Presentation 2020 | Dreams to Plans Podcast: How to Pitch Your Brand | Glamour Magazine: Inside the New World of Sticker Enthusiasts | Noted @ *Noted Product Awards | Craft Hangout Podcast: Bounce Lettering| Greeting Card Association Member Spotlight Interview | Focused PhiloSophie’s: Maybe I Do Know What I’m Doing |Girl w/Knife: A Cut Above | What’s the Best-Looking Personalized Stationery? The Strategist | Whomyouknow.com by Peachy Deegan featured 9/19/18Postmark1206 Interview | On The Wire: Holiday Cards | Interview with Team 624 CommunicationsOn The Wire: Designer to Watch, Taylor HamiltonOn The Wire: Designer to Watch, Cara Underwood | Pen To Paper: Caroline Weaver, CW Enterprise#Write_On What’s On Your DeskHaiti ’16 Bridgewater Brand Experience (YouTube video)Sarah Talks Trends at #NSS2016 (YouTube video) | #NSS2016 Video | Uncommon Goods Blog: Bloggers Who Believe It’s Better to Give | Greetabl: The (Superfine) Card That’s Also a BoxOn The Wire: The Perfect (Paper) Accessory | On The Wire: Designer to Watch, Amy HeitmanMohawk Maker #9: Inventing YouthOn The Wire: Designer to Watch, Mimi KimGuest post for Pretty by Post’s #sendsomecardsspreadlove challengeQ&A with #Write_On | On The Wire Post: Designer to Watch, Emily LeyOn the Wire: Designer to Watch, Eliza Gwendalyn |On the Post: Designer to Watch, Sarah McCoy |Felt & Wire Post: Designer to Watch, Kristen Ley | Write_On: 5 Tips For Writing a Thank-You | Etsy Wholesale BlogRitewhileucan blogStationeryHQ InterviewNSS KenroCam Interview (1)NSS KenroCam Interview (2)Smart Creative Women Interview |

 

The Paper Nerd & The Paper Fold logos: Dahlia Press

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