I’ve always had a policy here of shying away from Kickstarter campaigns, but with every rule there comes an exception (why I made this one will hopefully soon become clear). At any rate, a few weeks back Holstee launched a Kickstarter for its colorful Reflection Cards.
Each humble box holds 104 cards featuring thought-provoking questions centering (and color-coded) around mindful themes spanning from resilience to passion, creativity to kinship.
They were created with an eye towards “building meaningful connections in a world that feels more divided than ever,” Holstee’s co-founder (and co-creator) Dave told me. Each features an icebreaker and a more serious question.
When laid out just right, the abstract shapes form a cohesive whole (just like all of us, ideally).
The cards have been incredibly well-received, getting fully funded on the first day and still going strong ($43,241 of a $12,500 goal as I write this). That means by November they will be out in the world, printed by Kentucky’s United States Playing Card Company on sustainably-forested paper with starch-based laminating glue and vegetable-based printing inks (meaning that at the end of their long, thought-provoking lives, they’ll be recyclable).
A November ship date also means that they’ll be in stores just in time for the holidays, so retailers, I’m looking at you. If you head over and place a wholesale order (a packs of 12 is $108, with MSRP $18/deck) before August 15, Holstee will include your store as a launch partner in an email to their community. An entree into Holstee’s very dedicated fanbase means new customers strolling into your shop during a crucial time of year … and who knows, you might stumble across a life-changing question or two yourself!
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