In Cleveland, we have a saying: If you don’t like the weather, wait 10 minutes. Thus in the past week we’ve experienced both a rogue snowstorm AND 60-degree weather. I’m not complaining exactly (at the moment, anyway), but it is somehow a comfort knowing that at the Brooklyn-based Talfoto, you can always find something glorious in bloom to examine and ponder at your leisure. Somehow that makes the exquisite detail of Tal Shpantzer’s flowers seem more real than those I am starting to see in nature.
Tal herself is a highly esteemed fine art photographer whose work has been exhibited around the world; she is a recipient of a Soros Center for Contemporary Art grant for her Limbus Diary series as well as a Morrison Vanderlip media award. Her photography has been featured on MTV, Vogue.it, W Magazine, as well as HBO’s True Detective TV series and the feature film The Upside. Last week, she was quoted in this Apartment Therapy article on digitizing your old photos.
Tal’s ongoing work, The Petal Series, focuses on nature, beauty, flowers — and women’s relationship to them. It’s such a fascinating overlap to explore, as both people and flowers each have such a dynamic and gorgeous evolution throughout the circle of life, if you just stop to really look. Once you recognize that each stage is temporary, you can really enjoy the gifts that each moment presents.
Just in time for spring, Tal has generated a huge slew of new stationery. I love that she goes behind the pretty facade to include the scientific name, symbolism & educational information on the flower and species on back.
Unsurprisingly, the range has already been picked up by the famed New York Botanical Garden. But you don’t have to go to the Bronx to view Talfoto’s latest exquisite intros. Stickers, notepads, wire-o notebooks and art prints round out new cards for a most exquisite stationery patch.
Everything is printed on FSC-certified & post consumer waste recycled paper, and Tal dedicates both time and funds to supporting New York-based non profits as well as educating and supporting women.
Paper nerds in the wild can shop the range here and if you are in the trade, visit Talfoto’s Faire Shop. Much like the flowers Tal’s work captures and preserves for all time, these stationery blooms are even more gorgeous in life!
