Sugar Paper x Target: The ’21 Collection

Year in and year out, my Sugar Paper x Target Holiday collab posts get the most traction from TPN readers. It’s not really too surprising: these are two masters of their respective domains, uniting for one very special collection as we shut down the year. Target understands blending timeless sophistication into general retail like no one else, while Sugar Paper effortlessly infuses an elegance into stationery that is somehow simultaneously posh and low-key. Frankly, the signature Sugar style at the Target price point is a gift to us all!

As a result, Target shoppers are expecting to again be treated to holiday home décor and gifting details from the collab as they hit store aisles and screens. But, this year has unfortunately been a bit different. A few weeks back, an email from Sugar Paper divulged that supply chain delays had affected its ’21 product reaching stores as seamlessly as years past. However, make no mistake about it, this was just a temporary delay, and as you read this, precious product from the collab is filling shelves and screens with the pretty pieces we have all come to expect.

Here’s a few more peeks. From ultra-stylish gift wrap that is as strong as it is spellbinding, to little touches like velvet ribbons and a special plate just for Santa’s cookies, the collection truly brings the holiday to vibrant life.

It’s all so magnificent, no? I think my favorite detail are those glitter monogram ornament toppers — they are versatile, they are unexpected and fun, they make every gift or place setting special, and these babies are just $3/pop!

I think the best place to start your shop is here to get an idea of what is available online and nearby. Meanwhile, Sugar Paper is also having a Black Friday sale I would be incredibly remiss to not mention. EVERYTHING on the site is 25% off with the code THANKFUL. If you’ve had your eye on anything, now is the time to splurge. Happy hunting everyone!

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