Erika Firm

So, you’ve created an amazing product, but if you have ever wrestled with how to style it, you need to have a quick word with my guest today.

Erika Firm describes herself as an “artist, surface designer, graphic designer, brand builder, magazine hoarder, kitty squisher, wife, and mother,” but even that doesn’t begin to scratch the broad scope of her experience and expertise.

Erika’s stationery range, Delphine, differentiated itself from the many other letterpressers at the time by approaching paper as not just a surface, but a beguiling design element in its own right. Since closing Delphine’s doors, Erika’s talent for delving deeply into the analog world of paint, pen, ink, and paper — as well as the wondrous results she reaps — have been much in demand.

Her client list reads like a who’s who of the gift and stationery industries, and includes American Greetings, Anthropologie, Cardstore, HP Smiles, Ink, Keka, Knithouse, Maison Belle, Minted, Postable, Revel & Co., Revel Paper, Simply to Impress, Snapfish, Society6, Tiny Prints, Wedding Paper Divas, and Zazzle, among many others.

Here is a shot Erika sent me of her client Revel & Co.’s giftwraps
… and, after much in-house debate, here is our final cover!

Erika’s artful eye for presentation is legendary; when she sends me images, the question is never, “Will there be something I can use?” but rather, “How will I ever pick a favorite?” The design wonders that are generated from her four-generation home in Charleston, South Carolina — Erika resides with not just her husband and son, but mother and grandmother as well — are not just a testament to her talent, but the true potential of paper. Rest assured, you will never look at a styled stationery photo quite the same!

Music Credits: “Your Treasure is Your Self”; written and performed by Sharon Glassman; Courtesy of Sharon Glassman/Smile Songs.

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