When it comes to product categories, sometimes two is better than one. Just ask my guest Amy Frazer of Keller Design Co. She is something of a renaissance woman: While embroidery seems her primary passion, as evidenced by the release of her gorgeous Birth Flower Embroidery book published by Quarto Group last year, stationery is not far behind!
These days, Amy smartly transfers any design onto several categories of SKUs. In the grips of this analog moment we find ourselves in, Amy has an inherent understanding of how connecting to yourself and others, whether through stationery or craft, can resonate for posterity in a way a ringtone never could.
And speaking of community, because so many brands and makers tend to get mentioned on The Paper Fold, and I’ve already had the honor of interviewing them, I want to link their episodes (or Instagram feeds). Amy and I namedrop Paper Camp, Marie of Spaghetti & Meatballs, Brigida of Yardia, Erin Dayhaw, Monika Brandrup and George White of Up With Paper and UWP Luxe, Katelyn Woolley of The Noble Paperie and Lindsay Henry of Inklings Paperie. Whatever it is you create, our discussion will definitely inspire its expansion!
