Over the past 12 days, as most of us were carving pumpkins, picking out costumes and other miscellaneous Halloween activities, Crane has been releasing its 2019 Holiday Card Collection. These mantel-ready selections are so much more than they appear on the surface, however — they represent the best of Crane traditions updated for the sensibilities of modern card-sending audiences.
It would be difficult to find a publisher more experienced in paper and printing. Originally founded in 1801 by Zenas Crane, according to Crane family lore, Zenas’ father made paper for Paul Revere to print colonial currency. With those daunting origins and over 200 years in business, no publisher understands the luxury stationery market better, Crane’s Laura Seele, director of marketing and communications, explained. “We elevate the card-sending experience in a tactile way by paying attention to the quality communicated by every last detail, from double thick-paper to classic printing processes like foil, blind embossing and letterpress.”
But these are not your Grandma’s cards! “We let the photo be the star by pairing it with elegant, simple text and design elements,” Laura told me.
These offerings take the best of iconically simple Crane designs and reinterpret them in such a way that they are waiting to tell your story. Choose from purely digital designs, or those embellished with foil, embossing, blind embossing, even letterpress, with exquisite colored papers making an occasional surprise appearance! Here is a small sampling of the wonders that await.