A Good Rap for Gift Wrap

To me, a gift is not truly a present until is wrapped enticingly. Ideally, I like any gift I give to be admired in and of itself before the recipient even wonders what’s inside. However, that doesn’t mean I don’t feel guilty once the unwrapping is done, the gift has been accordingly exclaimed over, and all the paper scraps are gathered and thrown out.

Fortunately, Libby Hampel, founder & designer of MASU, reached out to me to share her amazing solution.  “Distinct designs, bold colors, eco friendly papers, and an American-made focus are the foundations I built MASU upon. I design all the patterns and build the color palettes for MASU. I wanted to prove you can have 100% recycled AND recyclable paper that looks, feels, and does good.”

These definitely fit the bill! Designed, printed, and made in the USA, MASU prides itself on supporting American jobs & workers, with even shipping materials domestically produced. But I think what I love most is all is that these papers don’t just have recycled content — they are 100% post consumer waste recycled.

They’re also recyclable, which may not be apparent from the papers’ velvety smooth finish. Processed chlorine free and manufactured carbon neutral, you’ll be hard pressed to find a more eco-friendly wrapping paper, Libby told me. Meanwhile, all packaging & shipping materials are also 100% recyclable and plastic free.

Now that’s smart design! Also smart is the wrap calculator on the site; it’s the first one I’ve ever seen. This little brand definitely takes a fresh approach to a category that hasn’t been revisited too much lately.

There’s a broad range of moods and styles in these papers — categories range from nature to geometric, and back to animal prints —  and the site lends itself to buying deep with free shipping on orders over $50. Here’s a good place to start. Oh, and if you’re shopping wholesale, MASU is also on Faire.