I’m just starting to wonder if our house is “dressed” enough for Falloween, so that can only mean one thing: Christmas is in the air! Or at least in the air online; The coveted holiday Sugar Paper x Target collab is alive on screens until all the goodies hit physical Target shelves in November.
I’ve seen a lot of winter holiday gift wrap and accessory offerings at the spring and summer markets, and strong graphics are the name of the game this year. Everyone wants their present to be the chicest under the tree.
As always, this collab doesn’t disappoint, with plenty of texture-rich elements and unexpected luxe touches. If I was in charge of naming this release, I would call it Instant Nostalgia. Here, candy canes dreamily mingle with baker’s twine, handwritten messaging, polka dots and confectionery stripes. Ornaments double as gift toppers, ribbon is grosgrain or velvet, soft pinks and mint greens set a fresh tone, and if you want a purely black-and-white Xmas, you will find it here too. Meanwhile, red and white set an unmistakable Scandinavian vibe, pair red with pink for more frothy results!.
As a whole, the collection is smart, polished and affordable with lots of white, airy space to make everything stand out in that signature Sugar style.
Not only are the offerings gorgeous, they are practical too, as wraps and even tissue are sold in coordinated three-packs. Gift boxes give you a polished, easy gift — some even include ribbon.
Shop it here now and you won’t have to fight the crowd during the Christmas season!
