The Paper Behind the Product

<p class&equals;"p1">Part of the fun of this blog for me is getting a sense of what goes on behind the scenes of making stationery — the myriad choices and considerations that go into making a final fabulous product&period; As I&&num;8217&semi;ve worked with <a href&equals;"http&colon;&sol;&sol;www&period;mohawkconnects&period;com&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">Mohawk<&sol;a> over the past year&comma; I&&num;8217&semi;ve become curious to learn which design houses I am already familiar with use their products&period;<&sol;p>&NewLine;<p class&equals;"p1">It&&num;8217&semi;s no surprise that <a href&equals;"http&colon;&sol;&sol;www&period;felixdoolittle&period;com" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">Felix Doolittle<&sol;a> is one of the many who do so — their exquisite and very high-end offerings are as couture as stationery can get&period; If you are lucky enough to receive a Felix Doolittle <a href&equals;"http&colon;&sol;&sol;www&period;felixdoolittle&period;com&sol;collections&sol;occasion-cards" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">card<&sol;a> from a loved one&comma; or perhaps borrow a book from a friend bearing their one of their personalized &&num;8216&semi;Ex Libris&&num;8217&semi; bookplates&comma; you can&&num;8217&semi;t help but notice the artistry and detail that goes into it&period;<&sol;p>&NewLine;<p class&equals;"p1">The line revolves around Felix Fu’s charming watercolor illustrations and was founded in 2003 by Felix and his wife&comma; photographer Loren Sklar&period; &&num;8220&semi;We’ve consistently used Mohawk papers since our start&comma;&&num;8221&semi; Loren told me&period; &&num;8220&semi;Our <a href&equals;"http&colon;&sol;&sol;www&period;felixdoolittle&period;com&sol;collections&sol;small-note-cards" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">small note cards<&sol;a> have a distinguished history of always being on Mohawk papers &lpar;while&rpar; our <a href&equals;"http&colon;&sol;&sol;www&period;felixdoolittle&period;com&sol;collections&sol;note-cards-personalized" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">signature line of note cards<&sol;a> are &lpar;and have always been&rpar; printed on <a href&equals;"http&colon;&sol;&sol;www&period;mohawkconnects&period;com&sol;products&sol;paper&sol;mohawk-superfine" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">Mohawk Superfine<&sol;a>&period; Note cards and small note cards are the core of Felix Doolittle and much-loved&period; Our very popular personal <a href&equals;"http&colon;&sol;&sol;www&period;felixdoolittle&period;com&sol;collections&sol;personal-calling-cards" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">calling cards<&sol;a> and moving announcements are printed on Strathmore&period;”<&sol;p>&NewLine;<p class&equals;"p1">As you can see below&comma; Felix definitely succeeds in his goal of elevating the very human art of communication&comma; and Mohawk papers are the ideal canvas for this&period; <a href&equals;"http&colon;&sol;&sol;www&period;mohawkconnects&period;com&sol;products&sol;paper&sol;mohawk-superfine" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">Superfine<&sol;a> is literally the finest printing paper made today&comma; while Strathmore&comma; available in <a href&equals;"http&colon;&sol;&sol;www&period;mohawkconnects&period;com&sol;products&sol;paper&sol;strathmore-writing" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">writing<&sol;a>&comma; <a href&equals;"http&colon;&sol;&sol;www&period;mohawkconnects&period;com&sol;products&sol;paper&sol;strathmore-pure-cotton" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">pure cotton<&sol;a> and <a href&equals;"http&colon;&sol;&sol;www&period;mohawkconnects&period;com&sol;products&sol;paper&sol;strathmore-premium" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">premium<&sol;a> varieties&comma; has set the standard for design and innovation since 1892 and infuses whatever it creates with instant luxury&period; &&num;8220&semi;We use Strathmore Premium for our calling cards&comma; and all our labels &lpar;kitchen labels&comma; book labels&comma; and address labels&rpar; are on Strathmore Writing &&num;8230&semi; but as label paper&comma;&&num;8221&semi; Loren told me&period;<&sol;p>&NewLine;<p class&equals;"p1">Felix’s watercolors are joyful&comma; nostalgic and lively — and the paper selections help elevate each piece into a miniature work of art&period; Oh&comma; and you can see &lpar;and feel&excl;&rpar; them all for yourself at the upcoming <a href&equals;"http&colon;&sol;&sol;nationalstationeryshow&period;com&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">National Stationery Show<&sol;a> this May&period;<&sol;p>&NewLine;<p><img class&equals;"aligncenter wp-image-7749" src&equals;"http&colon;&sol;&sol;thepaperchronicles&period;com&sol;wp-content&sol;uploads&sol;2014&sol;12&sol;IMG&lowbar;7433&lowbar;2&lowbar;2&period;jpg" alt&equals;"IMG&lowbar;7433&lowbar;2&lowbar;2" width&equals;"618" height&equals;"412" &sol;> <img class&equals;"aligncenter wp-image-7750" src&equals;"http&colon;&sol;&sol;thepaperchronicles&period;com&sol;wp-content&sol;uploads&sol;2014&sol;12&sol;OC&lowbar;IMG&lowbar;0071&period;jpg" alt&equals;"OC&lowbar;IMG&lowbar;0071" width&equals;"618" height&equals;"412" &sol;> <img class&equals;"aligncenter wp-image-7751" src&equals;"http&colon;&sol;&sol;thepaperchronicles&period;com&sol;wp-content&sol;uploads&sol;2014&sol;12&sol;OC&lowbar;IMG&lowbar;0103&period;jpg" alt&equals;"OC&lowbar;IMG&lowbar;0103" width&equals;"618" height&equals;"409" &sol;> <img class&equals;"aligncenter wp-image-7753" src&equals;"http&colon;&sol;&sol;thepaperchronicles&period;com&sol;wp-content&sol;uploads&sol;2014&sol;12&sol;Personalized-Small-Note-Cards&period;jpg" alt&equals;"SONY DSC" width&equals;"618" height&equals;"433" &sol;><img class&equals;"aligncenter wp-image-7754" src&equals;"http&colon;&sol;&sol;thepaperchronicles&period;com&sol;wp-content&sol;uploads&sol;2014&sol;12&sol;RAL-red-rider&period;jpg" alt&equals;"RAL red rider" width&equals;"618" height&equals;"382" &sol;> <img class&equals;"aligncenter wp-image-7755" src&equals;"http&colon;&sol;&sol;thepaperchronicles&period;com&sol;wp-content&sol;uploads&sol;2014&sol;12&sol;Small-NC&lowbar;IMG&lowbar;6818&period;jpg" alt&equals;"Small NC&lowbar;IMG&lowbar;6818" width&equals;"618" height&equals;"353" &sol;><img class&equals;"aligncenter wp-image-7756" src&equals;"http&colon;&sol;&sol;thepaperchronicles&period;com&sol;wp-content&sol;uploads&sol;2014&sol;12&sol;Swinging-Bench-Note-Cards&period;jpg" alt&equals;"Swinging Bench Note Cards" width&equals;"618" height&equals;"446" &sol;><&sol;p>&NewLine;<p class&equals;"p1">Loren shared a bit about what went into Felix Doolittle&&num;8217&semi;s paper selection process&period;<&sol;p>&NewLine;<p class&equals;"p1">SS&colon; Why did you select <a href&equals;"http&colon;&sol;&sol;www&period;mohawkconnects&period;com" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">Mohawk<&sol;a> over other paper manufacturers&quest;<&sol;p>&NewLine;<p class&equals;"p1">LS&colon; We decided to use both Mohawk Superfine and Strathmore papers for their just-right colors&comma; textures&comma; quality&comma; and consistency in printing&period; The choice was easy&excl;<&sol;p>&NewLine;<p class&equals;"p1">SS&colon; How do you think the paper positions your product&quest;<&sol;p><div class&equals;"inline-post clearfix"><div class&equals;"see-also byline">See also<&sol;div><div id&equals;"block-wrap-97096" class&equals;"block-wrap-native block-wrap block-wrap-23 block-css-97096 block-wrap-classic columns&lowbar;&lowbar;m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id&equals;"97096" data-base&equals;"0"><div class&equals;"tipi-row-inner-style clearfix"><div class&equals;"tipi-row-inner-box contents sticky--wrap"><div class&equals;"block block-23 clearfix"><article class&equals;"tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-7200 post type-post status-publish format-standard has-post-thumbnail hentry category-off-the-press tag-agendas tag-calendars tag-kraft tag-planners tag-sarah-schwartz tag-sugar-paper-los-angeles tag-target tag-the-paper-chronicles" style&equals;"--animation-order&colon;0"><div class&equals;"preview-mini-wrap clearfix"><div class&equals;"mask"><a href&equals;"https&colon;&sol;&sol;thepapernerd&period;com&sol;sugar-paper-los-angeles-at-target&sol;" class&equals;"mask-img"><img width&equals;"100" height&equals;"100" src&equals;"https&colon;&sol;&sol;i0&period;wp&period;com&sol;thepapernerd&period;com&sol;wp-content&sol;uploads&sol;2014&sol;10&sol;sugar&lowbar;1&period;jpg&quest;resize&equals;100&percnt;2C100&amp&semi;ssl&equals;1" class&equals;"attachment-thumbnail size-thumbnail wp-post-image" alt&equals;"" srcset&equals;"https&colon;&sol;&sol;i0&period;wp&period;com&sol;thepapernerd&period;com&sol;wp-content&sol;uploads&sol;2014&sol;10&sol;sugar&lowbar;1&period;jpg&quest;resize&equals;150&percnt;2C150&amp&semi;ssl&equals;1 150w&comma; https&colon;&sol;&sol;i0&period;wp&period;com&sol;thepapernerd&period;com&sol;wp-content&sol;uploads&sol;2014&sol;10&sol;sugar&lowbar;1&period;jpg&quest;resize&equals;200&percnt;2C200&amp&semi;ssl&equals;1 200w&comma; https&colon;&sol;&sol;i0&period;wp&period;com&sol;thepapernerd&period;com&sol;wp-content&sol;uploads&sol;2014&sol;10&sol;sugar&lowbar;1&period;jpg&quest;resize&equals;293&percnt;2C293&amp&semi;ssl&equals;1 293w&comma; https&colon;&sol;&sol;i0&period;wp&period;com&sol;thepapernerd&period;com&sol;wp-content&sol;uploads&sol;2014&sol;10&sol;sugar&lowbar;1&period;jpg&quest;resize&equals;75&percnt;2C75&amp&semi;ssl&equals;1 75w&comma; https&colon;&sol;&sol;i0&period;wp&period;com&sol;thepapernerd&period;com&sol;wp-content&sol;uploads&sol;2014&sol;10&sol;sugar&lowbar;1&period;jpg&quest;resize&equals;390&percnt;2C390&amp&semi;ssl&equals;1 390w&comma; https&colon;&sol;&sol;i0&period;wp&period;com&sol;thepapernerd&period;com&sol;wp-content&sol;uploads&sol;2014&sol;10&sol;sugar&lowbar;1&period;jpg&quest;resize&equals;585&percnt;2C585&amp&semi;ssl&equals;1 585w&comma; https&colon;&sol;&sol;i0&period;wp&period;com&sol;thepapernerd&period;com&sol;wp-content&sol;uploads&sol;2014&sol;10&sol;sugar&lowbar;1&period;jpg&quest;resize&equals;24&percnt;2C24&amp&semi;ssl&equals;1 24w&comma; https&colon;&sol;&sol;i0&period;wp&period;com&sol;thepapernerd&period;com&sol;wp-content&sol;uploads&sol;2014&sol;10&sol;sugar&lowbar;1&period;jpg&quest;resize&equals;48&percnt;2C48&amp&semi;ssl&equals;1 48w&comma; https&colon;&sol;&sol;i0&period;wp&period;com&sol;thepapernerd&period;com&sol;wp-content&sol;uploads&sol;2014&sol;10&sol;sugar&lowbar;1&period;jpg&quest;resize&equals;96&percnt;2C96&amp&semi;ssl&equals;1 96w" sizes&equals;"&lpar;max-width&colon; 100px&rpar; 100vw&comma; 100px" &sol;><&sol;a><&sol;div><div class&equals;"meta"><div class&equals;"byline byline-2 byline-cats-design-4"><div class&equals;"byline-part cats"><a href&equals;"https&colon;&sol;&sol;thepapernerd&period;com&sol;category&sol;off-the-press&sol;" style&equals;"color&colon;&num;b79b0d" class&equals;"cat">Off The Press<&sol;a><&sol;div><&sol;div><div class&equals;"title-wrap"><h3 class&equals;"title"><a href&equals;"https&colon;&sol;&sol;thepapernerd&period;com&sol;sugar-paper-los-angeles-at-target&sol;">Sugar Paper Los Angeles at Target&excl;<&sol;a><&sol;h3><&sol;div><div class&equals;"byline byline-3"><span class&equals;"byline-part date"><i class&equals;"tipi-i-calendar" aria-hidden&equals;"true"><&sol;i> <time class&equals;"entry-date published dateCreated flipboard-date" datetime&equals;"2014-10-27T12&colon;59&colon;26&plus;00&colon;00">October 27&comma; 2014<&sol;time><&sol;span><span class&equals;"byline-part likes-count"><a href&equals;"&num;" class&equals;"tipi-like-count " data-pid&equals;"7200"><span class&equals;"likes-heart"><i class&equals;"tipi-i-heart-o" aria-hidden&equals;"true"><&sol;i><i class&equals;"tipi-i-heart" aria-hidden&equals;"true"><&sol;i><&sol;span><span class&equals;"tipi-value">0<&sol;span><&sol;a><&sol;span><&sol;div><&sol;div><&sol;div><&sol;article><&sol;div><&sol;div><&sol;div><&sol;div><&sol;div><&sol;tipimidc>&NewLine;<p class&equals;"p3">LS&colon; Felix Doolittle creates a high-end product&comma; papers to be treasured for what has been written on them&comma; or what will be written&period; We also create products that we hope make people happy&period; We chose our paper with the same level of care and consideration that we bring to all things Felix Doolittle — from Felix’s charming watercolor illustrations to the hand-cut papers that we artisanally produce and finish in our studio Mohawk and Strathmore were the obvious choices<span class&equals;"s1"> to deliver the quality that represents our brand&period; <&sol;span><span class&equals;"s1">Additionally&comma; both Mohawk and Strathmore are pH neutral&comma; which means that their papers and labels will remain in families for posterity&period; <&sol;span><&sol;p>&NewLine;<p class&equals;"p1">SS&colon; Have you received any paper-related feedback from customers&quest;<&sol;p>&NewLine;<p class&equals;"p3">LS&colon; People who love paper are tactile people&period; They love the feel of good paper&comma; they love to see and feel the way a pen moves across the surface&period; Paper is really a very sensual thing&period; Our customers love our paper choices&excl;<&sol;p>&NewLine;<p class&equals;"p3">Felix Doolittle is currently having a holiday sale &amp&semi; offering 15&percnt; off sitewide&period; It&&num;8217&semi;s definitely worth taking a look around their newly revamped <a href&equals;"http&colon;&sol;&sol;www&period;felixdoolittle&period;com&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">site<&sol;a> and splurging on yourself or a loved one&excl;<&sol;p>&NewLine;<p><img class&equals;"aligncenter wp-image-7752" src&equals;"http&colon;&sol;&sol;thepaperchronicles&period;com&sol;wp-content&sol;uploads&sol;2014&sol;12&sol;PCC&lowbar;IMG&lowbar;0114&period;jpg" alt&equals;"PCC&lowbar;IMG&lowbar;0114" width&equals;"618" height&equals;"412" &sol;><&sol;p>&NewLine;&NewLine;

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