Don’t mind me here swooning away for the latest holiday edition of the famed Sugar Paper x Target collab. Every year I review it, and every year I find myself asking the same question, Groundhog Day-style: How exactly is such stellar, stylish packaging reinvented every year, and at such reasonable prices?
If you are as obsessed with all things Scandinavian as I, get ready for a big dose of red and white. You can practically feel the hygge emanating from your screen!
Meanwhile, black and white on its own makes for the chicest urban holiday ever! You just know whatever is hiding in these boxes is utterly fabulous.
Mix in some pale green notes, touches of gold, scalloped edges, copious jingle bells — and Twas the Night Before Christmas reprinted on gift wrap, and you’ve got yourself a vibrant, heartfelt holiday collection!
I love that these offerings lend themselves to so many design statements — all it takes is a little old-fashioned consumer curation.
And I cannot not mention Hanukkah. This year it actually begins on Christmas, so this often neglected holiday has received some ultra-stylish sugar love.
Shop it all here — or run to your local Target to peruse in person. Gift bags start at just $3. Meanwhile Sugar Paper is not resting on its laurels. If you haven’t seen the fabulous Sugar Paper x Wallshoppe wallpaper and fabric collab yet, well, don’t blame me if you end up redoing your house!
