
<p>To see flowers in bloom is always a gorgeous vision, but there is something about seeing them blossom unseasonably that grabs me every time. When Thanksgiving rolls around and my family travels from Cleveland — always uniformly gray in November — to Palm Beach — vibrantly alive with nearly neon flora and fauna — the drive from the airport to my mother-in-law&#8217;s house always feels like arriving in Oz.</p>



<p>Thus, this floral range from <a href="https://shopshorthand.com/" target="_blank" rel="noopener" title="Shorthand">Shorthand</a> — appropriately dubbed Superbloom — feels like a warm hug as the temperature drops and the ground freezes over. But these are no ordinary flowers! </p>



<figure class="wp-block-image size-full"><img src="https://thepapernerd.com/wp-content/uploads/2023/08/StoryBook_FloralBeaut.jpg" alt="" class="wp-image-10014020"/></figure>



<p>Because each is letterpressed, each color you see necessitates a separate run through the letterpress; meanwhile, papers must be lined up perfectly every time so that every detail is where it needs to be. </p>



<p>Two gorgeous colorways span across a meticulous stationery range. The heartfelt yet not saccharine messaging is another Shorthand signature.</p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2023/08/StoryBook_FloralGrowHard-1057x1024.jpg" alt="" class="wp-image-10014022"/></figure>



<figure class="wp-block-image size-full"><img src="https://thepapernerd.com/wp-content/uploads/2023/08/StoryBook_FloralJoy.jpg" alt="" class="wp-image-10014023"/></figure>



<figure class="wp-block-image size-full"><img src="https://thepapernerd.com/wp-content/uploads/2023/08/StoryBook_FloralThoughtful.jpg" alt="" class="wp-image-10014029"/></figure>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2023/08/StoryBook_FloralThinking-1057x1024.jpg" alt="" class="wp-image-10014028"/></figure>



<p>Superbloom also comes on planners, reporters, task pads, the standard notebook and — be still my heart! — a lefty standard notebook (not shown in the pic below).</p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2023/08/StoryBook_FloralSet_Yellow-957x1024.jpg" alt="" class="wp-image-10014026"/></figure>



<p>I can&#8217;t finish this post without mentioning that Shorthand has introduced two spook-tacular Halloween cards this year. Now that I&#8217;ve explained the letterpress process, it should be clear exactly why that baby on the right is so amazing! </p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-24370" class="block-wrap-native block-wrap block-wrap-23 block-css-24370 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="24370" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-15267 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/new-from-colleen-attara/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/06/pc_cattara-102-muse-lR.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/06/pc_cattara-102-muse-lR.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/06/pc_cattara-102-muse-lR.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/06/pc_cattara-102-muse-lR.jpg?resize=293%2C293&;ssl=1 293w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/06/pc_cattara-102-muse-lR.jpg?resize=75%2C75&;ssl=1 75w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/06/pc_cattara-102-muse-lR.jpg?resize=390%2C390&;ssl=1 390w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/06/pc_cattara-102-muse-lR.jpg?resize=585%2C585&;ssl=1 585w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/06/pc_cattara-102-muse-lR.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/06/pc_cattara-102-muse-lR.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/06/pc_cattara-102-muse-lR.jpg?resize=96%2C96&;ssl=1 96w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/new-from-colleen-attara/">New from Colleen Attara!</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2016-07-13T13:11:10+00:00">July 13, 2016</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="15267"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2023/10/HalloweenCards_peach_bg_sq-1030x1024.jpg" alt="" class="wp-image-10014398"/></figure>



<p>Over the years I have covered this iconic LA brand (and store!) <a href="https://thepapernerd.com/support-shorthand/" target="_blank" rel="noopener" title="here">here</a>, <a href="https://thepapernerd.com/behind-the-booth-iron-curtain-press/" target="_blank" rel="noopener" title="here">here</a>, <a href="https://thepapernerd.com/portfolio/rosanna-kvernmo-of-shorthand/" target="_blank" rel="noopener" title="here">here</a> (when Rosanna came into The Paper Fold!), and <a href="https://thepapernerd.com/shorthands-encouragement-cards/" target="_blank" rel="noopener" title="here">here</a>. This house of stationery has clearly evolved over time, but the Shorthand team remains utterly devoted to connecting us authentically as we stay on task. </p>



<p>Consumers, shop <a href="https://shopshorthand.com/" target="_blank" rel="noopener" title="here">here</a>, and if you are interested in wholesale, <a href="https://shorthandpress.com/" target="_blank" rel="noopener" title="here'">here&#8217;</a>s where to start your shop stock!</p>



<figure class="wp-block-image size-full"><img src="https://thepapernerd.com/wp-content/uploads/2023/08/StoryBook_Floral_Record3.jpg" alt="" class="wp-image-10014018"/></figure>


The Eternal Superbloom Summer
