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<p>A brand doesn&#8217;t always evolve in a straight line. Just ask Emma James and Bailey Rivera, co-founders of <a href="https://www.shopantiquaria.com/" target="_blank" rel="noreferrer noopener">Antiquaria</a>. Over the last decade or so, these two stationery It Girls have maneuvered their brand down a path that from the outside may have appeared somewhat circuitous — but each step to success was as carefully considered as the charming calligraphy curlicues that are a signature of this exquisite range. ;</p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2021/01/IMG_7537-1037x1024.jpg" alt="" class="wp-image-10007357"/><figcaption>Emma Bailey, left, and Bailey Rivera</figcaption></figure>



<p>Thus the Antiquaria story includes chapters during which the duo generated a fantastic vintage housewares registry and luxurious wedding invitation suites — ;and this may be the first maker I&#8217;ve encountered whose warehouse and shipping spaces once consisted solely of storage units! ;These days, Emma and Bailey reside in different states, ;but maintain a light-filled Mercantile retail space in Littleton, Colorado. </p>



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<p>Lately it&#8217;s been doubling as a studio for their <a href="https://www.youtube.com/user/ShopAntiquaria" target="_blank" rel="noreferrer noopener" title="https://www.youtube.com/user/ShopAntiquaria">YouTube channel</a>, which for the time being have replaced their in-person workshops. </p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-75989" class="block-wrap-native block-wrap block-wrap-23 block-css-75989 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="75989" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-5612 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsored-post tag-826-national tag-blurb tag-dave-eggers tag-eileen-gittins tag-geoff-mcfetridge tag-henrik-kam tag-mohawk tag-mohawk-maker-quarterly tag-national-stationery-show tag-sarah-schwartz tag-the-paper-chronicles" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/mohawk-maker-quarterly-community/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/08/IMG_3827-2.png?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/08/IMG_3827-2.png?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/08/IMG_3827-2.png?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/08/IMG_3827-2.png?resize=293%2C293&;ssl=1 293w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/08/IMG_3827-2.png?resize=75%2C75&;ssl=1 75w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/08/IMG_3827-2.png?resize=390%2C390&;ssl=1 390w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/08/IMG_3827-2.png?resize=585%2C585&;ssl=1 585w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/08/IMG_3827-2.png?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/08/IMG_3827-2.png?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/08/IMG_3827-2.png?resize=96%2C96&;ssl=1 96w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/sponsored-post/" style="color:#b79b0d" class="cat">Sponsored</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/mohawk-maker-quarterly-community/">Mohawk Maker Quarterly: Community</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2014-08-04T13:37:35+00:00">August 4, 2014</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="5612"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



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<p>Listen in as this uber-talented design duo talk collaboration, creative process, differentiation, minimalist shop design, and building their craft community online. They provide a wealth of knowledge and inspiration that you don&#8217;t want to miss! ;</p>



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<p>Music Credits: “Your Treasure is Your Self”; written and performed by Sharon Glassman; Courtesy of Sharon Glassman/Smile Songs. <a href="http://smilesongs.com/" rel="noreferrer noopener" target="_blank">smilesongs.com</a></p>

Antiquaria’s Emma James & Bailey Rivera
