Lana Effron of Lana’s Shop

Every maker has a great backstory, but for Lana Effron of Lana’s Shop, the juggle is real. For a decade now, this Colorado artist and mom has been creating paintings of “love and kindness” for her upscale stationery range.

While capturing the sweeter side of life and the stillness of nature comes organically to her, finding a path to balance raising two very small children and running her home-based business was more involved. For Lana, learning to create in constant chaos, while simultaneously not missing out on the moments that pass all too quickly, has been a matter of establishing a few simple yet peaceful rituals. 

Meanwhile, this mamapreneur now has a coveted collab with Anthropologie with her wallpaper and home décor offerings. However, getting to that point required a lot of patience and persistence — about 10 years of it to be exact!

For Lana, it was a matter of not taking the temporary rejections personally, and knowing that that one piece that’s right would come along, eventually. It’s not too surprising that a maker whose intention is to spread love and kindness, one card at a time, would bring the same wise, gentle mindset to her growing brand.