You may know George White as president and COO of Up With Paper and UWP Luxe — these are fantastic, award-winning houses of pop-up cards renowned for their complex engineering and beautiful rendered artwork. But the reason I invited George here is because he is also president of The Greeting Card Association, and to say that organization has had a crazy year is a huge understatement.
As you can imagine, COVID-19 threw a wrench in all those plans … and I had a front-row seat to see how everything was reconfigured as it unfolded in real time. Now, getting anything done by committee can be super-difficult, and I was in awe of how George kept everyone on task and in agreement, and pulled off an amazing virtual event. Which is great, because that’s not going to be the only virtual event on the GCA’s plate in 2020.