<p><iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="160" width="640" style="width:100%;max-width:640px;overflow:hidden;border-radius:12px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/amy-frazer-of-keller-design-co/id1517156345?i=1000792376474"></iframe></p>



<p class="wp-block-paragraph">When it comes to product categories, sometimes two is better than one. Just ask my guest Amy Frazer of <a href="https://www.kellerdesignco.com/" target="_blank" rel="noopener">⁠Keller Design Co⁠</a>. She is something of a renaissance woman: While embroidery seems her primary passion, as evidenced by the release of her gorgeous Birth Flower Embroidery book published by Quarto Group last year, stationery is not far behind!</p>



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<p class="wp-block-paragraph">These days, Amy smartly transfers any design onto several categories of SKUs. In the grips of this analog moment we find ourselves in, Amy has an inherent understanding of how connecting to yourself and others, whether through stationery or craft, can resonate for posterity in a way a ringtone never could.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-97649" class="block-wrap-native block-wrap block-wrap-23 block-css-97649 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="97649" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10020719 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-design tag-papier tag-sarah-schwartz tag-soluna-collection tag-stationery tag-stationery-blog tag-stationery-design tag-stationery-designer" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/the-season-of-soluna/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2026/02/1225_Papier_Jardin_HiRes_A5Hardback.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2026/02/1225_Papier_Jardin_HiRes_A5Hardback.jpg?resize=100%2C100&;ssl=1 100w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2026/02/1225_Papier_Jardin_HiRes_A5Hardback.jpg?resize=120%2C120&;ssl=1 120w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2026/02/1225_Papier_Jardin_HiRes_A5Hardback.jpg?resize=275%2C275&;ssl=1 275w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2026/02/1225_Papier_Jardin_HiRes_A5Hardback.jpg?resize=372%2C372&;ssl=1 372w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2026/02/1225_Papier_Jardin_HiRes_A5Hardback.jpg?resize=567%2C567&;ssl=1 567w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2026/02/1225_Papier_Jardin_HiRes_A5Hardback.jpg?resize=882%2C882&;ssl=1 882w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2026/02/1225_Papier_Jardin_HiRes_A5Hardback.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2026/02/1225_Papier_Jardin_HiRes_A5Hardback.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2026/02/1225_Papier_Jardin_HiRes_A5Hardback.jpg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2026/02/1225_Papier_Jardin_HiRes_A5Hardback.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2026/02/1225_Papier_Jardin_HiRes_A5Hardback.jpg?resize=300%2C300&;ssl=1 300w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2026/02/1225_Papier_Jardin_HiRes_A5Hardback.jpg?resize=50%2C50&;ssl=1 50w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2026/02/1225_Papier_Jardin_HiRes_A5Hardback.jpg?zoom=2&;resize=100%2C100&;ssl=1 200w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/the-season-of-soluna/">The Season of Soluna</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2026-03-05T19:45:29+00:00">March 5, 2026</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10020719"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



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<p class="wp-block-paragraph">And speaking of community, because so many brands and makers tend to get mentioned on The Paper Fold, and I&#8217;ve already had the honor of interviewing them, I want to link their episodes (or Instagram feeds). Amy and I namedrop <a href="https://www.instagram.com/prooftoproduct/" target="_blank" rel="noopener">Paper Camp</a>, Marie of <a href="https://www.instagram.com/_spaghettimeatballs_/" target="_blank" rel="noopener">Spaghetti &; Meatballs</a>, Brigida of <a href="https://www.instagram.com/yardia/" target="_blank" rel="noopener">Yardia</a>, <a href="https://thepapernerd.com/portfolio/erin-dayhaw/" target="_blank" rel="noopener">⁠Erin Dayhaw⁠</a>, <a href="https://thepapernerd.com/portfolio/monika-george-uwp-luxe/" target="_blank" rel="noopener">⁠Monika Brandrup and George White of Up With Paper and UWP Luxe⁠</a>, <a href="https://thepapernerd.com/portfolio/katelyn-woolley-of-the-noble-paperie/" target="_blank" rel="noopener">⁠Katelyn Woolley of The Noble Paperie⁠</a> and <a href="https://thepapernerd.com/portfolio/s3-4-lindsay-henry-of-inklings-paperie/" target="_blank" rel="noopener">⁠Lindsay Henry of Inklings Paperie⁠</a>. Whatever it is you create, our discussion will definitely inspire its expansion!</p>



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Amy Frazer of Keller Design Co.
