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<p>Earlier this week, <a href="https://nynow.com/" target="_blank" rel="noreferrer noopener">NY NOW</a> announced plans to create a single stationery destination within its famed market. This reimagined stationery collection will be part of a re-branded Gift + Stationery section and, as a result, the National Stationery Show brand will be retired. </p>



<p>So as that news sinks in, and as we all prepare for an August with no NY NOW, I have the distinct pleasure of hosting a longtime exhibitor, Joni Lewis, the super-creative mind behind <a href="https://joniulmanlewis.com/" target="_blank" rel="noreferrer noopener">Visual Treats Design Studio</a>. ;</p>



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<p>Joni not only produces an impressive (and hysterical) array of handmade goods, she is also a fantastic storyteller, <a href="https://joniulmanlewis.com/?page_id=3531" target="_blank" rel="noreferrer noopener">having won the Washington DC StorySLAM and then competing against nine other winners in a Moth GrandSLAM on the stage of the Lincoln Theatre</a>. </p>



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<p>I am so grateful she dropped by share how NY NOW elevated her business from craft show circuit to wholesale operation, how getting acquainted with her booth neighbor led to Joni creating product for The Marvelous Mrs. Maisel — ;and how the show is not over until the last rug is rolled up!</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-18655" class="block-wrap-native block-wrap block-wrap-23 block-css-18655 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="18655" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10017467 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-card-designer-spotlight tag-card-storage tag-cards tag-design tag-faire tag-greeting-cards tag-keepsake-card-album tag-paper-source tag-posterity-paper tag-sara-blakely tag-sarah-schwartz tag-scrapbook tag-spanx tag-stationery tag-stationery-blog tag-stationery-design tag-stationery-designer tag-thank-you-stationery tag-tiffany-grimes" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/the-essential-card-heirloom/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/01/2.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/01/2.jpg?w=1200&;ssl=1 1200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/01/2.jpg?resize=850%2C850&;ssl=1 850w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/01/2.jpg?resize=1024%2C1024&;ssl=1 1024w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/01/2.jpg?resize=100%2C100&;ssl=1 100w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/01/2.jpg?resize=770%2C770&;ssl=1 770w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/01/2.jpg?resize=120%2C120&;ssl=1 120w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/01/2.jpg?resize=275%2C275&;ssl=1 275w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/01/2.jpg?resize=372%2C372&;ssl=1 372w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/01/2.jpg?resize=567%2C567&;ssl=1 567w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/01/2.jpg?resize=882%2C882&;ssl=1 882w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/01/2.jpg?resize=752%2C752&;ssl=1 752w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/01/2.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/01/2.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/01/2.jpg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/01/2.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/01/2.jpg?resize=300%2C300&;ssl=1 300w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/01/2.jpg?resize=50%2C50&;ssl=1 50w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/the-essential-card-heirloom/">The Essential Card Heirloom</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2025-01-09T22:53:09+00:00">January 9, 2025</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10017467"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



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<p>Music Credits: “Your Treasure is Your Self”; written and performed by Sharon Glassman; Courtesy of Sharon Glassman/Smile Songs. <a href="http://smilesongs.com/" rel="noreferrer noopener" target="_blank">smilesongs.com</a></p>

Joni Lewis of Visual Treats Design Studio
