Joni Lewis of Visual Treats Design Studio

Earlier this week, NY NOW announced plans to create a single stationery destination within its famed market. This reimagined stationery collection will be part of a re-branded Gift + Stationery section and, as a result, the National Stationery Show brand will be retired.

So as that news sinks in, and as we all prepare for an August with no NY NOW, I have the distinct pleasure of hosting a longtime exhibitor, Joni Lewis, the super-creative mind behind Visual Treats Design Studio

Joni not only produces an impressive (and hysterical) array of handmade goods, she is also a fantastic storyteller, having won the Washington DC StorySLAM and then competing against nine other winners in a Moth GrandSLAM on the stage of the Lincoln Theatre.

I am so grateful she dropped by share how NY NOW elevated her business from craft show circuit to wholesale operation, how getting acquainted with her booth neighbor led to Joni creating product for The Marvelous Mrs. Maisel — and how the show is not over until the last rug is rolled up!

Music Credits: “Your Treasure is Your Self”; written and performed by Sharon Glassman; Courtesy of Sharon Glassman/Smile Songs.