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<p><a href="https://www.nationalstationeryshow.com/">National Stationery Show</a> (NSS) first opened its doors in 1945, and although we didn’t know at the time, its February 2020 edition was its final run. On July 27, <a href="https://www.emeraldx.com/">Emerald</a> announced that the National Stationery Show brand was being retired, and my social media feeds were almost instantaneously filled with fond reminiscences and, let’s be honest, no small amount of angst. </p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2020/08/sapling-768x1024.jpeg" alt="" class="wp-image-10005894" width="1256" height="1675"/><figcaption><a href="https://saplingpress.com/" target="_blank" rel="noreferrer noopener" title="https://saplingpress.com/">Sapling Press</a></figcaption></figure>



<p>Undoubtedly, we are all dealing with cancellations and disappointments on several levels, but this one really hurt. I myself attended almost every year since 1998, and have so many great memories of dazzling discoveries, talented individuals who became dear friends — ;not to mention all those magnificent parties! </p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2020/08/IMG_5154-768x1024.jpeg" alt="" class="wp-image-10005895" width="1241" height="1655"/><figcaption><a href="https://designworksink.com/" target="_blank" rel="noreferrer noopener" title="https://designworksink.com/">Designworks Ink</a></figcaption></figure>



<p>It&#8217;s impossible to not be at least a little sad. But while I&#8217;m bummed, I&#8217;m far more excited about <a href="https://nynow.com/" target="_blank" rel="noreferrer noopener">NY NOW’</a>s plans to create one single stationery destination in its market — ;because, let’s be honest, a lot has changed since 1945! ;And having this reimagining occur in 2020 is actually quite beneficial.</p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2020/08/hartland-brooklyn-1365x1024.jpeg" alt="" class="wp-image-10005896" width="1253" height="940"/><figcaption><a href="https://www.hartlandbrooklyn.com/" target="_blank" rel="noreferrer noopener" title="https://www.hartlandbrooklyn.com/">Hartland Brooklyn</a></figcaption></figure>



<p>Stationery is being rediscovered in a big way during this pandemic, and it plays an increasingly important role within more traditional gift lines than in the past. This is all being spurred by the consumer, who is feeling isolated and sending letters, journaling, working at home, appreciating the post office with new eyes — all of which benefits stationery. In our transformed world, the category demands a fresh approach.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-22103" class="block-wrap-native block-wrap block-wrap-23 block-css-22103 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="22103" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-19508 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-custom-gifts tag-desk-accessories tag-fabric-pouch tag-pouch tag-pouches tag-sarah-schwartz tag-stationery tag-stationery-blog tag-stationery-design tag-stationery-designer tag-sugar-paper tag-sugar-paper-los-angeles tag-the-paper-chronicles" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/sugar-paper-pouch-love/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/09/SP_Pouch_1.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/09/SP_Pouch_1.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/09/SP_Pouch_1.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/09/SP_Pouch_1.jpg?resize=293%2C293&;ssl=1 293w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/09/SP_Pouch_1.jpg?resize=75%2C75&;ssl=1 75w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/09/SP_Pouch_1.jpg?resize=390%2C390&;ssl=1 390w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/09/SP_Pouch_1.jpg?resize=585%2C585&;ssl=1 585w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/09/SP_Pouch_1.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/09/SP_Pouch_1.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/09/SP_Pouch_1.jpg?resize=96%2C96&;ssl=1 96w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/sugar-paper-pouch-love/">Sugar Paper Pouch Love!</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2017-10-02T13:06:11+00:00">October 2, 2017</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="19508"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2020/08/middle-dune-1365x1024.jpeg" alt="" class="wp-image-10005897" width="1231" height="923"/><figcaption><a href="https://www.middledune.com/" target="_blank" rel="noreferrer noopener" title="https://www.middledune.com/">Middle Dune</a></figcaption></figure>



<p>But rather than me waxing eloquent on the category and how to best serve all of us who love it, today I have Tim Hart, senior vice president, retail group, in The Paper Fold to share more about the challenges Emerald has been facing, how they are reimagining the stationery and gift categories —and what a visit to NY NOW in 2021 will look like. ;</p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2020/08/pike-street-press-768x1024.jpeg" alt="" class="wp-image-10005898" width="1244" height="1659"/><figcaption><a href="https://pikestreetpress.com/" target="_blank" rel="noreferrer noopener" title="https://pikestreetpress.com/">Pike Street Press</a></figcaption></figure>



<p>Music Credits: “Your Treasure is Your Self”; written and performed by Sharon Glassman; Courtesy of Sharon Glassman/Smile Songs. <a href="http://smilesongs.com/" rel="noreferrer noopener" target="_blank">smilesongs.com</a></p>

Tim Hart of NY NOW
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