
<p class="wp-block-paragraph">After a summer where few of us got to see actual product at physical trade shows, it&#8217;s really exciting to see <em>any</em> new product. And today I have not just new product, but new product from <a href="https://jfalkner.com/" target="_blank" rel="noreferrer noopener" title="https://jfalkner.com/">J. Falkner</a>! Plus Creative Director Jason Arbuckle dropped by to share how these dazzling sun-kissed beauties came to be. </p>



<p class="wp-block-paragraph">If it was possible to distill Palm Beach sunshine in card form, this is the maker that might actually achieve it. Take it away, Jason! </p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2020/08/JFalkner-rainbows.gif" alt="" class="wp-image-10005990" width="1108" height="1477"/></figure>



<p class="wp-block-paragraph">It’s ironic that in one of the most challenging retail environments we’ve come up with our most optimistic collections ever.</p>



<p class="wp-block-paragraph">We were actually close to finalizing our new summer release as states started locking down one by one, and suddenly the only thing we could be certain about was …. lots of uncertainty! So rather than push forward with our pre-covid plans, we took a pause — and time for a rethink.</p>



<p class="wp-block-paragraph">No one would never have wished for this, but a silver lining of the business slowdown was that, with fewer orders and less day-to-day company admin, we had more time to brainstorm and design. </p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2020/08/fr24-silverlining-845x1024.jpg" alt="" class="wp-image-10005982" width="1129" height="1368"/></figure>



<p class="wp-block-paragraph">We wanted to do a collection that reflected this crazy moment we were in, but also one that felt exciting and new.</p>



<p class="wp-block-paragraph">We’re known for our happy colors and sunny outlook, so what better theme right now than rainbows?</p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2020/08/fr27-color-999x1024.jpg" alt="" class="wp-image-10005989" width="1125" height="1153"/></figure>



<p class="wp-block-paragraph">The days, then months, of self-isolating weren’t easy on friendships, so we wanted to create cards to celebrate friends, and remind everyone better days were on the way.</p>



<p class="wp-block-paragraph">We designed our own exclusive rainbow typeface, full of bold colors and mixed in with gold foil for added luxe.<br></p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2020/08/fr26-color-1020x1024.jpg" alt="" class="wp-image-10005988" width="1086" height="1090"/></figure>



<p class="wp-block-paragraph">We also used a rainbow foil that brought shimmer and fun.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-67628" class="block-wrap-native block-wrap block-wrap-23 block-css-67628 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="67628" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10003753 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-art-prints tag-boxed-sets tag-cards tag-design tag-gift-enclosures tag-greeting-cards tag-noelle-glaze tag-notepads tag-photography tag-sarah-schwartz tag-stationery tag-stationery-blog tag-stationery-design tag-stationery-designer tag-subscription-services tag-the-paper-chronicles tag-the-pen-piper tag-the-pen-piper-post" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/fall-for-the-pen-piper/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/02/important-days.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/02/important-days.jpg?w=800&;ssl=1 800w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/02/important-days.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/02/important-days.jpg?resize=770%2C770&;ssl=1 770w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/02/important-days.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/02/important-days.jpg?resize=350%2C350&;ssl=1 350w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/02/important-days.jpg?resize=460%2C460&;ssl=1 460w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/02/important-days.jpg?resize=570%2C570&;ssl=1 570w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/02/important-days.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/02/important-days.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/02/important-days.jpg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/02/important-days.jpg?resize=300%2C300&;ssl=1 300w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/fall-for-the-pen-piper/">Fall for The Pen + Piper!</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2020-02-27T15:44:27+00:00">February 27, 2020</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10003753"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2020/08/bd41-jewels-detail-768x1024.jpg" alt="" class="wp-image-10005980" width="1080" height="1440"/></figure>



<p class="wp-block-paragraph">We were really happy to find that <a href="https://www.mohawkconnects.com/" target="_blank" rel="noreferrer noopener" title="https://www.mohawkconnects.com/">Mohawk</a> has a new digital paper that has a lovely vellum feel, but also takes the rich inks from digital indigo printing — so we got the bold colors that are our trademark, but also the nice paper texture that makes the physical writing such a pleasure. (This stock is Green E-certified, meaning 100% of the electricity used to manufacture the paper is matched with wind energy.)</p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2020/08/bd42-detail-768x1024.jpg" alt="" class="wp-image-10005981" width="1124" height="1499"/></figure>



<p class="wp-block-paragraph">And, if early orders are anything to go by, it seems like, in the stationery world, rainbows are the new unicorns! This is shaping up to be our most successful new collection of designs yet.</p>



<p class="wp-block-paragraph">So we want to share the joy! Right now on our online shop if you order 4 cards, we throw in 2 extra for free (which you can choose). No code necessary!</p>



<p class="wp-block-paragraph">Start your shop <a href="https://jfalkner.com/" target="_blank" rel="noreferrer noopener" title="https://jfalkner.com/">here</a> …..</p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2020/08/fr25-in-situ2-899x1024.jpg" alt="" class="wp-image-10005983" width="1103" height="1256"/></figure>


Keep on Chasing Rainbows
