<p>I always say new projects keep me sharp, and bringing <a href="https://stationerytrends.com/the-paper-society-fall-product-box/" target="_blank" rel="noreferrer noopener">The Paper Society</a> to life has certainly challenged me to regard stationery with fresh eyes. The concept is simple: 200 retailers receive a free box filled with stationery and gifts to consider for their store shelves — gaining the valuable opportunity to experience them in their own space before taking the purchasing plunge. </p>



<p>Rather than just throwing a bunch of stuff in a box — ;the working model of many subscription boxes — ;my team at <a href="https://stationerytrends.com/" target="_blank" rel="noreferrer noopener">Stationery Trend</a>s also aimed to elevate the experience with not just <a href="https://stationerytrends.com/SarahPSVideo" target="_blank" rel="noreferrer noopener">an unboxing video</a>, but a <a href="https://www.nxtbook.com/greatamericanmediaservices/GAMS/the-paper-society-fall-2025/index.php" target="_blank" rel="noreferrer noopener">micro-publication</a> to fill you in on the backstory of each. My premiere Editor&#8217;s Letter tops this post!</p>



<p>I&#8217;m really proud of all we generated, and beyond grateful to the makers who participated (drumroll please!): <a href="https://baroneandco.com/pages/wholesale-with-barone-company" target="_blank" rel="noreferrer noopener">Barone &; Co</a>.; <a href="https://www.betterdaybooks.com/" target="_blank" rel="noreferrer noopener">Better Day Books</a>; <a href="https://www.artiststowatch.com/funfolks" target="_blank" rel="noreferrer noopener">Artists to Watch/Fun Folks</a>; <a href="https://www.sherylsvirtualgarden.com/" target="_blank" rel="noreferrer noopener">Sheryl&#8217;s Virtual Garden</a>; <a href="https://toute-petite.com/" target="_blank" rel="noreferrer noopener">Toute-Petite</a>; <a href="https://wholesale.umlautbrooklyn.com/" target="_blank" rel="noreferrer noopener">Ümlaut Brooklyn</a>; and <a href="https://willowandivypress.com/" target="_blank" rel="noreferrer noopener">Willow &; Ivy Press</a>.</p>



<p>But while The Paper Society is about putting down your devices to experience the wonder and magic of stationery, it has simply been an incredible experience to open Instagram and see our ambassadors sharing their finds and tagging favorite pieces. </p>



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<p>Thank you <a href="https://www.instagram.com/avenuewrapping/" target="_blank" rel="noreferrer noopener">Avenue Wrapping</a>, <a href="https://www.instagram.com/passiononpapertn/" target="_blank" rel="noreferrer noopener">Passion on Paper</a>, <a href="https://www.instagram.com/paperladydenver/" target="_blank" rel="noreferrer noopener">Paper Lady Denver</a> and <a href="https://www.instagram.com/bullochs_/" target="_blank" rel="noreferrer noopener">Bulloch&#8217;s</a> for making Instagram fun to this Paper Nerd again!! A lot of our ambassadors — ;like <a href="https://www.instagram.com/anniesblueribbongeneralstore/" target="_blank" rel="noreferrer noopener">Annie&#8217;s Blue Ribbon </a>— ;have shared finds in their stories too. I love seeing every last asset, and sincerely hope every card gets sent and lots of orders are written.</p>



<p>I also am so grateful Carlos Llanso of the <a href="https://www.greetingcard.org/" target="_blank" rel="noreferrer noopener">Greeting Card Association</a> — ;his support was absolutely integral to this project&#8217;s success. </p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-83504" class="block-wrap-native block-wrap block-wrap-23 block-css-83504 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="83504" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-23008 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-art-prints tag-birthday-cards tag-design tag-encouragement-cards tag-gift-tags tag-greeting-cards tag-illustration tag-letterpress tag-sarah-schwartz tag-sky-of-blue-cards tag-stationery tag-stationery-blog tag-stationery-design tag-stationery-designer tag-the-paper-chronicles" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/boom-from-sky-of-blue-cards/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2018/09/44159838701_1d348c3cd3_k.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2018/09/44159838701_1d348c3cd3_k.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2018/09/44159838701_1d348c3cd3_k.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2018/09/44159838701_1d348c3cd3_k.jpg?resize=293%2C293&;ssl=1 293w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2018/09/44159838701_1d348c3cd3_k.jpg?resize=75%2C75&;ssl=1 75w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2018/09/44159838701_1d348c3cd3_k.jpg?resize=390%2C390&;ssl=1 390w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2018/09/44159838701_1d348c3cd3_k.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2018/09/44159838701_1d348c3cd3_k.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2018/09/44159838701_1d348c3cd3_k.jpg?resize=96%2C96&;ssl=1 96w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/boom-from-sky-of-blue-cards/">Boom! from Sky of Blue Cards</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2018-10-01T12:50:33+00:00">October 1, 2018</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="23008"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<p>Finally, when you launch a new project, you never know it how it will land. Happily, we had many more applications to be Paper Society Ambassadors than we had boxes. But I do want to urge all retailers to apply to upcoming editions. Scroll ALL the way down on <a href="https://stationerytrends.com/PaperSocietySarah" target="_blank" rel="noreferrer noopener">this page</a> to do so! </p>



<p>And please, don&#8217;t hesitate to reach out to me directly with questions, feedback or what have you. It is my goal to make these mailings work for all parties concerned, so I want to hear your thoughts.</p>



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