
<p>Every last moment is a gift &#8230; that&#8217;s why we call it &#8220;the present.&#8221; I&#8217;ve written many times about the mighty <a href="https://sugarpaper.com/?gclid=CjwKCAjwrranBhAEEiwAzbhNtX3yoFi8wogzr-bcbFOttzSUe4U5oKrSipP1bp4J0Hnf1QlIOj2nQhoCx5oQAvD_BwE" target="_blank" rel="noopener" title="Sugar Paper">Sugar Paper</a> x <a href="https://www.target.com/" target="_blank" rel="noopener" title="Target">Target</a> collab, because to me it truly encapsulates the idea of making quality stationery accessible to all. Here on the one hand, you have the affordability, scope and powerful geographic reach of Target. On the other, you have the exquisite styling and attention to every last detail that is the Sugar Paper signature. </p>



<p>That iconic California brand was founded by Chelsea Shukov and Jamie Grobecker 20 years ago this month. I still well remember working my way through a crowd at their National Stationery Show booth for my chance to peruse their fantastic letterpress invitation albums — and how tongues wagged throughout the community a few years later when Chelsea and Jamie announced that they would only offer them for a few select retailers. They then continued the serious business of laying down their own singular trajectory. </p>



<p>Sugar Paper began its Target collab around 2014 with desk and winter holiday paper offerings. I wrote about their second of three initial releases <a href="https://thepapernerd.com/sugar-paper-los-angeles-at-target/" target="_blank" rel="noopener" title="here">here</a>. Now, nearly a decade later, the collab continues to bloom, most recently with an expansive everyday wrap release. So, if you liked their previous holiday wrap collections (which I featured <a href="https://thepapernerd.com/the-sugar-paper-x-target-holiday-collection/" target="_blank" rel="noopener" title="here">here</a>, <a href="https://thepapernerd.com/sugar-paper-x-target-the-21-collection/" target="_blank" rel="noopener" title="here">here</a>, <a href="https://thepapernerd.com/first-look-sugar-paper-x-target-holiday-2020/" target="_blank" rel="noopener" title="here">here</a>, <a href="https://thepapernerd.com/sugar-paper-x-target-collection-18/" target="_blank" rel="noopener" title="here">here</a>, <a href="https://thepapernerd.com/holiday-17-collection-from-sugar-paper-x-target/" target="_blank" rel="noopener" title="here">here</a>, <a href="https://thepapernerd.com/target-gets-some-holiday-sugar/" target="_blank" rel="noopener" title="here">here</a> and <a href="https://thepapernerd.com/a-peek-inside-sugar-papers-holiday-collection-for-target/" target="_blank" rel="noopener" title="here">here</a>), you&#8217;ll find many of your favorite elements reconfigured in a versatile everyday format. </p>



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<p>Choose from high-quality giftwraps that don&#8217;t tear at the worst possible time (if you are me, that&#8217;s just as you are applying that last piece of tape); elegant, easy gift bags offset with posh ribbon handles, perhaps with gently scalloped tissue tucked inside; gift boxes that also double as keepsake containers; and plenty of gift tags and toppers extraordinaire. All elevate any gift exchange (or even everyday moment) into something extraordinary.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-86704" class="block-wrap-native block-wrap block-wrap-23 block-css-86704 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="86704" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10009931 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-cards tag-design tag-faire tag-family-owned tag-greeting-cards tag-ilootpaperie tag-j6r6 tag-jason-six tag-notecards tag-rachel-six tag-sarah-schwartz tag-stationery tag-stationery-design tag-stickers tag-thank-you-stationery tag-tiny-and-snail tag-wholesale-stationery" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/your-world-reexamined/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/J6R6-Sticker-Hand-Moth-1.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/J6R6-Sticker-Hand-Moth-1.jpg?w=1200&;ssl=1 1200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/J6R6-Sticker-Hand-Moth-1.jpg?resize=850%2C850&;ssl=1 850w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/J6R6-Sticker-Hand-Moth-1.jpg?resize=1024%2C1024&;ssl=1 1024w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/J6R6-Sticker-Hand-Moth-1.jpg?resize=100%2C100&;ssl=1 100w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/J6R6-Sticker-Hand-Moth-1.jpg?resize=770%2C770&;ssl=1 770w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/J6R6-Sticker-Hand-Moth-1.jpg?resize=120%2C120&;ssl=1 120w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/J6R6-Sticker-Hand-Moth-1.jpg?resize=254%2C254&;ssl=1 254w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/J6R6-Sticker-Hand-Moth-1.jpg?resize=351%2C351&;ssl=1 351w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/J6R6-Sticker-Hand-Moth-1.jpg?resize=546%2C546&;ssl=1 546w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/J6R6-Sticker-Hand-Moth-1.jpg?resize=861%2C861&;ssl=1 861w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/J6R6-Sticker-Hand-Moth-1.jpg?resize=731%2C731&;ssl=1 731w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/J6R6-Sticker-Hand-Moth-1.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/J6R6-Sticker-Hand-Moth-1.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/J6R6-Sticker-Hand-Moth-1.jpg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/J6R6-Sticker-Hand-Moth-1.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/J6R6-Sticker-Hand-Moth-1.jpg?resize=300%2C300&;ssl=1 300w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/J6R6-Sticker-Hand-Moth-1.jpg?resize=50%2C50&;ssl=1 50w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/your-world-reexamined/">Your World, Reexamined</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2022-02-21T16:18:34+00:00">February 21, 2022</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10009931"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



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<p>But don&#8217;t take it from me — swoon over it for yourself below. Mix and match it all to create effects purely of your own making. For example, those balloons below (with a cameo from Chelsea herself!) are tied with Gold Glitter Gift Heart Toppers, sold in a set of 3 for an inflation-friendly $6.</p>



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<p>Oh my, that was a lot of eye candy! Speaking of which, these days if you enter &#8220;Sugar Paper&#8221; in the Target search bar, you get an impressive <a href="https://www.target.com/s?searchTerm=sugar+paper++" target="_blank" rel="noopener" title="6,252 finds.">6,251 finds.</a> That&#8217;s a lot of swag with which to present that next gift, or begin organizing your life. Head to your nearest Target to shop the collection IRL — or stay home and shop it 24/7 at <a href="https://www.target.com/" target="_blank" rel="noopener" title="Target.com">Target.com</a>.</p>



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The Ultimate Gift from Sugar Paper
