<p>I think probably the only thing all Americans can agree on this week is that America has no shortage of problems. This includes <a href="https://www.npr.org/2023/05/02/1173418268/loneliness-connection-mental-health-dementia-surgeon-general" target="_blank" rel="noreferrer noopener">an epidemic of loneliness</a> that I would argue has reached pandemic proportions. According to the NPR article I&#8217;ve linked, one of the cures is &#8220;creating a culture of connection.&#8221; And I sincerely hope that the Perfect Pairing campaign can help counteract it.</p>



<p>A marketing collaboration between the <a href="https://www.greetingcard.org/" target="_blank" rel="noreferrer noopener">Greeting Card Association</a> and the <a href="https://www.stampsforever.com/" target="_blank" rel="noreferrer noopener">USPS</a>, the first leg kicks off next week, November 11 to 15. Participation is simple — ;just create social media content on Instagram, Facebook and/or TikTok pairing your favorite card(s) with one of the two &#8216;thank you&#8217; stamps below. (Pick up sheets <a href="https://store.usps.com/store/product/thank-you-healthcare-community-stamps-S_485804" target="_blank" rel="noreferrer noopener">here</a> and <a href="https://store.usps.com/store/product/thank-you-stamps-S_572904" target="_blank" rel="noreferrer noopener">here</a>, or hit up your local post office.)</p>



<div class="wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular"><div class=""><div class="tiled-gallery__gallery"><div class="tiled-gallery__row"><div class="tiled-gallery__col" style="flex-basis:50.00000%"><figure class="tiled-gallery__item"><img srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2024/11/stamps.jpg?strip=info&#038;w=370&#038;ssl=1 370w" alt="" data-height="370" data-id="10016994" data-link="https://thepapernerd.com/?attachment_id=10016994" data-url="https://thepapernerd.com/wp-content/uploads/2024/11/stamps.jpg" data-width="370" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2024/11/stamps.jpg?ssl=1" data-amp-layout="responsive" tabindex="0" role="button" aria-label="Open image 1 of 2 in full-screen"/></figure></div><div class="tiled-gallery__col" style="flex-basis:50.00000%"><figure class="tiled-gallery__item"><img srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2024/11/stamps-2.jpg?strip=info&#038;w=370&#038;ssl=1 370w" alt="" data-height="370" data-id="10016993" data-link="https://thepapernerd.com/?attachment_id=10016993" data-url="https://thepapernerd.com/wp-content/uploads/2024/11/stamps-2.jpg" data-width="370" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2024/11/stamps-2.jpg?ssl=1" data-amp-layout="responsive" tabindex="0" role="button" aria-label="Open image 2 of 2 in full-screen"/></figure></div></div></div></div></div>



<p>For maximum exposure, please tag the following accounts:</p>



<p>— ;@uspostalservice</p>



<p>— ;@usagca</p>



<p>— ;@ms_sarah_schwartz (that&#8217;s me!)</p>



<p>— ;@stationerytrend</p>



<p>Be sure to use these four hastags:</p>



<p>— #perfectpairing</p>



<p>—#sendacarddeliverasmile</p>



<p>—#happymail</p>



<p>— ;#sendmoremail</p>



<p>And, feel free to add any of these: #foreverstamp; #foreverstamps; #stamps; #no moreboringenvelopes; #maillove; #sendmoremail; #usps; #unitedstatespostalservice; #uspostalservice. I am also suggesting #perfectpairings since I hope to see many!</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-27978" class="block-wrap-native block-wrap block-wrap-23 block-css-27978 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="27978" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-8951 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-invitations tag-leslie-sabella tag-prints tag-sarah-schwartz tag-t-shirts tag-thank-you-stationery tag-the-paper-chronicles tag-true-spirit-art" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/true-spirit-art/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/03/Feathers-e1425990240694.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/03/Feathers-e1425990240694.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/03/Feathers-e1425990240694.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/03/Feathers-e1425990240694.jpg?resize=293%2C293&;ssl=1 293w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/03/Feathers-e1425990240694.jpg?resize=75%2C75&;ssl=1 75w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/03/Feathers-e1425990240694.jpg?resize=390%2C390&;ssl=1 390w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/03/Feathers-e1425990240694.jpg?resize=585%2C585&;ssl=1 585w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/03/Feathers-e1425990240694.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/03/Feathers-e1425990240694.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/03/Feathers-e1425990240694.jpg?resize=96%2C96&;ssl=1 96w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/true-spirit-art/">True Spirit Art</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2015-03-10T13:06:51+00:00">March 10, 2015</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="8951"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<figure class="wp-block-image size-large"><a href="https://www.ampersandmstudio.com/" target="_blank" rel="noreferrer noopener"><img src="https://thepapernerd.com/wp-content/uploads/2024/11/M_lifestyle2-1024x1024.jpg" alt="" class="wp-image-10016992"/></a><figcaption class="wp-element-caption"><a href="https://www.ampersandmstudio.com/" data-type="link" data-id="https://www.ampersandmstudio.com/" target="_blank" rel="noreferrer noopener">Ampersand M Studio</a></figcaption></figure>



<p>This is the but the first leg of the campaign — expect more Perfect Pairings to come down the pike. </p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/11/gca-perfectpairing-bluekitepress-768x1024.jpg" alt="" class="wp-image-10016982" style="width:770px;height:auto"/><figcaption class="wp-element-caption"><a href="https://bluekitepress.com/" target="_blank" rel="noreferrer noopener">Blue Kite Press</a></figcaption></figure>



<p>I am hopeful that one day very very soon, searching #perfectpairing on Instagram will bring with it a bevy of card sending (and stamp) inspiration. The campaign has the potential to really grow greeting card sales, as GCA&#8217;s previous collabs with the USPS have resulted in 150,000,000 additional cards being sent through the mail. Yes, you read that number right!</p>



<p>By tagging the above accounts, your work will get more eyes on it. With that said, make sure you tag your retailers too so people can find + purchase your product! </p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2024/11/jonesstreetpress-1015x1024.jpg" alt="" class="wp-image-10016981"/><figcaption class="wp-element-caption"><a href="https://jonesstreetpress.com/" target="_blank" rel="noreferrer noopener">Jones Street Press</a></figcaption></figure>



<p>And that&#8217;s all there is to it, folks! If you have questions, please reach out to Dana at <a href="https://bluekitepress.com/" target="_blank" rel="noreferrer noopener">Blue Kite Press</a> (danalynch@verizon.net) and Marina at <a href="https://www.ampersandmstudio.com/" target="_blank" rel="noreferrer noopener">Ampersand M Studio</a> (hello@ampersandmstudio.com). </p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2024/11/gca-perfectpairing-01-1-768x1024.jpg" alt="" class="wp-image-10016984"/><figcaption class="wp-element-caption"><a href="https://bielyshoaf.com/" target="_blank" rel="noreferrer noopener">Biely &; Shoaf</a> (and that my friends is the actual birthday card I sent Dana!)</figcaption></figure>



<p>Meanwhile, I cannot close without noting how thankful I am for Dana and Marina&#8217;s seemingly tireless efforts here. None of this would have happened without tedious hours upon hours of (volunteer) work. I have so much gratitude for both of these incredible paper nerds — ;and I can&#8217;t wait to see what everyone posts.</p>



<p>And, best of all, every last missive sent through the mail promises to create a culture of connection, one card at a time. Hopefully, we can all agree on that.</p>



<figure class="wp-block-image size-full"><img src="https://thepapernerd.com/wp-content/uploads/2024/11/gca-perfectpairing-butterflystamp-1.jpg" alt="" class="wp-image-10016980"/></figure>