
<p>Don&#8217;t mind me here swooning away for the <a href="https://www.target.com/b/sugar-paper-target/-/N-q643ley1r9l" target="_blank" rel="noreferrer noopener">latest holiday edition</a> of the famed <a href="https://sugarpaper.com/" target="_blank" rel="noreferrer noopener">Sugar Paper</a> x <a href="https://www.target.com/" target="_blank" rel="noreferrer noopener">Target</a> collab. Every year I review it, and every year I find myself asking the same question, <em>Groundhog Day</em>-style: How exactly is such stellar, stylish packaging reinvented every year, and at such reasonable prices?</p>



<p>If you are as obsessed with all things Scandinavian as I, get ready for a big dose of red and white. You can practically feel the hygge emanating from your screen!</p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Red-Wrap-Stack-with-Red-Stripe-Pajamas-682x1024.jpg" alt="" class="wp-image-10016819" style="width:769px;height:auto"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Candy-Cane-and-Stripe-Bag-Set-681x1024.jpg" alt="" class="wp-image-10016791" style="width:771px;height:auto"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Large-Round-Red-Pinstripe-Box-in-Hands-681x1024.jpg" alt="" class="wp-image-10016807" style="width:770px;height:auto"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Love-Santa-Gift-Wrap-in-Hands-681x1024.jpg" alt="" class="wp-image-10016808" style="width:770px;height:auto"/></figure>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Red-and-White-Boxes-819x1024.jpg" alt="" class="wp-image-10016813"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Red-and-White-Gift-Wrap-Trio-Stack-in-Hands-731x1024.jpg" alt="" class="wp-image-10016814" style="width:768px;height:auto"/></figure>



<figure class="wp-block-image size-full"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Red-Story-Bags-and-Boxes.jpg" alt="" class="wp-image-10016818"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Red-Gift-Wrap-Trio-Lifestyle-681x1024.jpg" alt="" class="wp-image-10016816" style="width:770px;height:auto"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Ribbon-Rolls-on-Dowel-681x1024.jpg" alt="" class="wp-image-10016820" style="width:768px;height:auto"/></figure>



<p>Meanwhile, black and white on its own makes for the chicest urban holiday ever! You just know whatever is hiding in these boxes is utterly fabulous.</p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Black-and-White-Boxes-819x1024.jpg" alt="" class="wp-image-10016786"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Black-and-White-Story-681x1024.jpg" alt="" class="wp-image-10016788" style="width:770px;height:auto"/></figure>



<p>Mix in some pale green notes, touches of gold, scalloped edges, copious jingle bells — and <em>Twas the Night Before Christmas</em> reprinted on gift wrap, and you&#8217;ve got yourself a vibrant, heartfelt holiday collection!</p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Black-and-White-Gift-Wrap-Trio-Lifestyle-681x1024.jpg" alt="" class="wp-image-10016787" style="width:770px;height:auto"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Falala-Cub-Bag-on-Dutch-Door-681x1024.jpg" alt="" class="wp-image-10016798" style="width:769px;height:auto"/></figure>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Gold-and-White-Gift-Wrap-Trio-Lifestyle-819x1024.jpg" alt="" class="wp-image-10016803"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Black-and-White-Wrap-Trio-in-Hands-681x1024.jpg" alt="" class="wp-image-10016789" style="width:770px;height:auto"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Black-Merry-Merry-Bag-681x1024.jpg" alt="" class="wp-image-10016790" style="width:770px;height:auto"/></figure>



<figure class="wp-block-image size-full"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Colorful-Bags-and-Boxes-Story.jpg" alt="" class="wp-image-10016793"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Colorful-Gift-Wrap-Trio-Rolls-and-Ribbon-682x1024.jpg" alt="" class="wp-image-10016795" style="width:768px;height:auto"/></figure>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Colorful-Gift-Wrap-Trio-Stack-in-Hands-819x1024.jpg" alt="" class="wp-image-10016796"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Falala-Cub-Bag-681x1024.jpg" alt="" class="wp-image-10016799" style="width:769px;height:auto"/></figure>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Gift-Wrap-Bundle-Lifestyle-819x1024.jpg" alt="" class="wp-image-10016800"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Gift-Wrap-Bundle-Rolls_01-681x1024.jpg" alt="" class="wp-image-10016801" style="width:770px;height:auto"/></figure>



<p>I love that these offerings lend themselves to so many design statements — all it takes is a little old-fashioned consumer curation.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-86177" class="block-wrap-native block-wrap block-wrap-23 block-css-86177 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="86177" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-3084 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-american-greetings tag-cambria-evans tag-daniel-richards tag-great-arrow-graphics tag-greeting-cards tag-hallmark tag-haute-papier tag-invitations tag-j-bartyn tag-j-s-mccarthy-printers tag-jim-schatz tag-jonathan-adler tag-lion-in-the-sun tag-louie-awards tag-minted tag-ny-now tag-paper-on-the-avenue tag-pink-olive tag-robert-sabuda tag-rock-paper-scissors tag-smart-creative-women tag-sweet-bella" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/what-im-liking-this-week-nyc/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/02/IMG_6771.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/02/IMG_6771.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/02/IMG_6771.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/02/IMG_6771.jpg?zoom=3&;resize=100%2C100&;ssl=1 300w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/what-im-liking-this-week-nyc/">What I&#8217;m Liking This Week: NYC!</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2014-02-10T16:19:26+00:00">February 10, 2014</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="3084"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Gold-Gift-Wrap-Trio-681x1024.jpg" alt="" class="wp-image-10016804" style="width:771px;height:auto"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Green-Christmas-Tree-Wrapped-Boxes-681x1024.jpg" alt="" class="wp-image-10016805" style="width:770px;height:auto"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_White-Story-Bags-and-Boxes-681x1024.jpg" alt="" class="wp-image-10016827" style="width:769px;height:auto"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Stickers_02-681x1024.jpg" alt="" class="wp-image-10016824" style="width:771px;height:auto"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Process-Shot_Love-Santa-Wrap-681x1024.jpg" alt="" class="wp-image-10016810" style="width:769px;height:auto"/></figure>



<p>And I cannot not mention Hanukkah. This year it actually begins on Christmas, so this often neglected holiday has received some ultra-stylish sugar love.</p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Hannukah-Story-681x1024.jpg" alt="" class="wp-image-10016806" style="width:771px;height:auto"/></figure>



<p>Shop it all <a href="https://www.target.com/b/sugar-paper-target/-/N-q643ley1r9l" target="_blank" rel="noreferrer noopener">here</a> — or run to your local Target to peruse in person. Gift bags start at just $3. Meanwhile Sugar Paper is not resting on its laurels. If you haven&#8217;t seen the fabulous <a href="https://sugarpaper.com/pages/sugar-paper-x-wallshoppe" target="_blank" rel="noreferrer noopener">Sugar Paper x Wallshoppe</a> wallpaper and fabric collab yet, well, don&#8217;t blame me if you end up redoing your house! </p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2024/10/SPxTarget-Holiday-2024_Overhead-Shot-of-Wrapped-Boxes-681x1024.jpg" alt="" class="wp-image-10016809" style="width:770px;height:auto"/></figure>


The Greatest Gift: SP x Target ’24
