<p class="has-drop-cap">So I am getting set to head off to <a rel="noreferrer noopener" aria-label="AmericasMart (opens in a new tab)" href="https://www.americasmart.com/" target="_blank">AmericasMart</a>, and I couldn&#8217;t be more excited to see all the gorgeous new product debuting under its rather large roof! And when it comes to stationery, <a href="http://jfalkner.com/" target="_blank" rel="noreferrer noopener" aria-label="J. Falkner (opens in a new tab)">J. Falkner</a>&#8216;s latest release is not to be missed.</p>



<p>“Our summer release is always one of our favorites!&#8221; Jason told me. ;&#8220;I suppose it’s because we have a bit of head start, with our home base being in Palm Beach, Florida — sunshine is always here, or just around the corner!&#8221;</p>



<p>That locale definitely inspired the release&#8217;s mood board. “This collection is one of our sunniest ever, with designs directly inspired by the summer around us. ; Our moodboard gives you an idea of what says summer to us: juicy slices of watermelon, bright red crab claws, sun umbrellas bracing themselves against ocean breezes, and lush palm fronds everywhere.&#8221;</p>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/07/JFalkner-moodboard.jpg" alt="" class="wp-image-10001953" width="1061" height="1278"/></figure>



<p>Here&#8217;s what the moodboard inspired!</p>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/07/bd31-crab-b.jpg" alt="" class="wp-image-10001949" width="1057" height="1057"/></figure>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/07/bd32-watermelon-yellow.jpg" alt="" class="wp-image-10001950" width="1061" height="1032"/></figure>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/07/bd34-palms-yellow.jpg" alt="" class="wp-image-10001951" width="1060" height="999"/></figure>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/07/th31-sunumbrellas-yellow.jpg" alt="" class="wp-image-10001955" width="1062" height="1062"/></figure>



<p>Also debuting at will be new matchboxes in a distinctive triangular format with a cheery lobster pattern. &#8220;They&#8217;re our go-to hostess gift for summer parties and bbq’s ahead,” Jason told me.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-30474" class="block-wrap-native block-wrap block-wrap-23 block-css-30474 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="30474" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10001062 post type-post status-publish format-standard has-post-thumbnail hentry category-off-the-press tag-announcements tag-bespoke tag-birth-announcements tag-custom-invitations tag-design tag-desk-organization tag-essential-journal tag-file-folders tag-gifts tag-invitations tag-journals tag-letterpress tag-marie-kondo tag-monogrammed-notecards tag-monogrammed-stationery tag-notebooks tag-sarah-schwartz tag-stationery tag-stationery-blog tag-stationery-design tag-sugar-paper tag-tailored-journal tag-the-paper-chronicles tag-wedding-invitations" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/sparking-joy-with-sugar-paper/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/03/New-year-new-desk_01.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/03/New-year-new-desk_01.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/03/New-year-new-desk_01.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/03/New-year-new-desk_01.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/03/New-year-new-desk_01.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/03/New-year-new-desk_01.jpg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/03/New-year-new-desk_01.jpg?zoom=3&;resize=100%2C100&;ssl=1 300w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/off-the-press/" style="color:#b79b0d" class="cat">Off The Press</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/sparking-joy-with-sugar-paper/">Sparking Joy with Sugar Paper!</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2019-04-12T13:00:08+00:00">April 12, 2019</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10001062"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/07/JFalkner-lobster-matches.jpg" alt="" class="wp-image-10001952" width="1062" height="1248"/></figure>



<p>Shop it all <a rel="noreferrer noopener" label="here (opens in a new tab)" href="https://jfalkner.com/collections" target="_blank">here</a> — ;or see it alongside other top stationery ranges at the <a rel="noreferrer noopener" aria-label="Daniel Richards showroom (opens in a new tab)" href="https://www.danrichgroup.com/" target="_blank">Daniel Richards showroom</a>. And J. Falkner&#8217;s <a href="https://www.instagram.com/jfalknerco/" target="_blank" rel="noreferrer noopener" aria-label="IG feed (opens in a new tab)">IG feed</a> is a must follow!</p>



<p><amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">And speaking of Daniel Richards, showroom founder Dan Collier (who also delved into retail with <a rel="noreferrer noopener" aria-label="Archer Paper Goods (opens in a new tab)" href="http://www.archerpaper.com/" target="_blank">Archer Paper Goods</a> as well as The Merchant Co.) will be joining me for a special panel discussion Saturday morning, <a rel="noreferrer noopener" aria-label="Stationery Shop Talk (opens in a new tab)" href="https://www.americasmart.com/browse/#/events/7175" target="_blank">Stationery Shop Talk</a>. Also joining me on the panel will be Kate Strzok of <a rel="noreferrer noopener" aria-label="Broadway Paper (opens in a new tab)" href="https://broadwaypaper.com/" target="_blank">Broadway Paper</a>, Ashley Woodman of <a href="https://www.simplyputpaper.com/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">SimplyPut</a> and Kandice Matsler of <a rel="noreferrer noopener" aria-label="Barque (opens in a new tab)" href="https://barquegifts.com/" target="_blank">Barque</a>. With all that retail savvy, it is certain to be a really insightful discussion. I hope to see you there!</amp-fit-text></p>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/07/JFalkner-tu-palms.jpg" alt="" class="wp-image-10001954" width="1060" height="1168"/></figure>