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<p>Like me, my guest today is a huge paper nerd who is the founding editor of a stationery publication. Unlike me, Victoria Kirst is also a software engineer who created her fabulous zine<a href="https://shop.pouchmagazine.com/">⁠ </a><a href="https://shop.pouchmagazine.com/" target="_blank" rel="noreferrer noopener">Pouch⁠</a> as an offline labor of love to share her passion for analog tools with an ever-growing community.</p>



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<p>If you haven&#8217;t seen a zine in a few decades or so, prepare to be dazzled! This purely 21st-century publication truly celebrates our medium, showcasing its endless potential — as well as the seemingly endless creative ways individuals in the stationery community express and process their inner lives and experiences through journals, planners, washi tapes, pens, cards, rubber stamps, and the like.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-12667" class="block-wrap-native block-wrap block-wrap-23 block-css-12667 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="12667" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10016415 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-art-for-change tag-brene-brown tag-cards tag-cheryl-strayed tag-design tag-em-friends tag-emily-mcdowell tag-empathy-cards tag-faire tag-greeting-cards tag-heartell-press tag-kitchen-towels tag-letterpress tag-one-tree-planted tag-pet-sympathy-cards tag-rachel-kroh tag-sarah-schwartz tag-stationery tag-stationery-blog tag-stationery-design tag-stationery-designer tag-stickers tag-thank-you-stationery tag-the-paper-nerd tag-woodblock" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/heartell-hits-the-big-10/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2024/08/heartell-all-in-time-collection-hero-july-2024.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2024/08/heartell-all-in-time-collection-hero-july-2024.jpg?resize=100%2C100&;ssl=1 100w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2024/08/heartell-all-in-time-collection-hero-july-2024.jpg?resize=120%2C120&;ssl=1 120w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2024/08/heartell-all-in-time-collection-hero-july-2024.jpg?resize=275%2C275&;ssl=1 275w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2024/08/heartell-all-in-time-collection-hero-july-2024.jpg?resize=372%2C372&;ssl=1 372w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2024/08/heartell-all-in-time-collection-hero-july-2024.jpg?resize=567%2C567&;ssl=1 567w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2024/08/heartell-all-in-time-collection-hero-july-2024.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2024/08/heartell-all-in-time-collection-hero-july-2024.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2024/08/heartell-all-in-time-collection-hero-july-2024.jpg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2024/08/heartell-all-in-time-collection-hero-july-2024.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2024/08/heartell-all-in-time-collection-hero-july-2024.jpg?resize=300%2C300&;ssl=1 300w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2024/08/heartell-all-in-time-collection-hero-july-2024.jpg?resize=50%2C50&;ssl=1 50w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2024/08/heartell-all-in-time-collection-hero-july-2024.jpg?zoom=2&;resize=100%2C100&;ssl=1 200w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/heartell-hits-the-big-10/">Heartell Hits the Big 10</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2024-08-15T15:40:48+00:00">August 15, 2024</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10016415"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



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<p>With a mission is to inspire every reader to start doodling, junk journaling or other stationery project, of course I have plenty of questions that we begin tackling in the first of two episodes. What attracts a software engineer to the world of analog — and what does stationery have that the digital domain lacks? Why are stationery clubs and meetups and junk journaling retreats happening now? Whatever your role in stationery, it is nearly impossible to not catch Victoria&#8217;s excitement — ;or begin a journal of one&#8217;s own!</p>



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Victoria Kirst of Pouch Studio
