<p><iframe src="https://embed.podcasts.apple.com/us/podcast/erika-firm/id1517156345?i=1000536504588&;itsct=podcast_box_player&;itscg=30200&;ls=1&;theme=auto" height="175px" frameborder="0" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation-by-user-activation" allow="autoplay *; encrypted-media *;" style="width: 100%; max-width: 660px; overflow: hidden; border-radius: 10px; background: transparent;"></iframe></p>



<p class="wp-block-paragraph">So, you&#8217;ve created an amazing product, but if you have ever wrestled with how to style it, you need to have a quick word with my guest today. </p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2021/04/revel_summer-30-682x1024.jpeg" alt="" class="wp-image-10008095" width="770" height="1156"/></figure>



<p class="wp-block-paragraph"><a href="https://erikafirm.com/" target="_blank" rel="noreferrer noopener" title="https://erikafirm.com/">Erika Firm</a> describes herself as an &#8220;artist, surface designer, graphic designer, brand builder, magazine hoarder, kitty squisher, wife, and mother,&#8221; but even that doesn&#8217;t begin to scratch the broad scope of her experience and expertise.</p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2021/04/erika_firm-48-682x1024.jpeg" alt="" class="wp-image-10008086" width="770" height="1156"/></figure>



<p class="wp-block-paragraph">Erika&#8217;s stationery range, Delphine, differentiated itself from the many other letterpressers at the time by approaching paper as not just a surface, but a beguiling design element in its own right. Since closing Delphine&#8217;s doors, Erika&#8217;s talent for delving deeply into the analog world of paint, pen, ink, and paper — as well as the wondrous results she reaps — have been much in demand. </p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2021/04/erika_firm-28-819x1024.jpeg" alt="" class="wp-image-10008085"/></figure>



<p class="wp-block-paragraph">Her client list reads like a who&#8217;s who of the gift and stationery industries, and includes American Greetings, Anthropologie, Cardstore, HP Smiles, Ink, Keka, Knithouse, Maison Belle, Minted, Postable, Revel &; Co., Revel Paper, Simply to Impress, Snapfish, Society6, Tiny Prints, Wedding Paper Divas, and Zazzle, among many others.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-22390" class="block-wrap-native block-wrap block-wrap-23 block-css-22390 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="22390" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10017891 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-americasmart tag-andmore tag-atlanta-market tag-barone-co tag-bumper-stickers tag-candles tag-charcuterie tag-earrings tag-gift-bags tag-greeting-cards tag-hazel-mazel tag-ink-paper-craft tag-ivystone-showroom tag-letterpress tag-mugs tag-napkins tag-notebooks tag-ny-now tag-ornaments tag-plantable-paper tag-press-on-nails tag-sarah-schwartz tag-shoppe-object tag-silicone-straw tag-soap tag-stationery tag-stationery-trends tag-stickers" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/my-st-winter-market-reports/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/02/1.-me-in-hazel-mazel-ivystone_IMG_7621.jpeg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/02/1.-me-in-hazel-mazel-ivystone_IMG_7621.jpeg?w=1200&;ssl=1 1200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/02/1.-me-in-hazel-mazel-ivystone_IMG_7621.jpeg?resize=850%2C850&;ssl=1 850w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/02/1.-me-in-hazel-mazel-ivystone_IMG_7621.jpeg?resize=1024%2C1024&;ssl=1 1024w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/02/1.-me-in-hazel-mazel-ivystone_IMG_7621.jpeg?resize=100%2C100&;ssl=1 100w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/02/1.-me-in-hazel-mazel-ivystone_IMG_7621.jpeg?resize=770%2C770&;ssl=1 770w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/02/1.-me-in-hazel-mazel-ivystone_IMG_7621.jpeg?resize=120%2C120&;ssl=1 120w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/02/1.-me-in-hazel-mazel-ivystone_IMG_7621.jpeg?resize=275%2C275&;ssl=1 275w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/02/1.-me-in-hazel-mazel-ivystone_IMG_7621.jpeg?resize=372%2C372&;ssl=1 372w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/02/1.-me-in-hazel-mazel-ivystone_IMG_7621.jpeg?resize=567%2C567&;ssl=1 567w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/02/1.-me-in-hazel-mazel-ivystone_IMG_7621.jpeg?resize=882%2C882&;ssl=1 882w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/02/1.-me-in-hazel-mazel-ivystone_IMG_7621.jpeg?resize=752%2C752&;ssl=1 752w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/02/1.-me-in-hazel-mazel-ivystone_IMG_7621.jpeg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/02/1.-me-in-hazel-mazel-ivystone_IMG_7621.jpeg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/02/1.-me-in-hazel-mazel-ivystone_IMG_7621.jpeg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/02/1.-me-in-hazel-mazel-ivystone_IMG_7621.jpeg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/02/1.-me-in-hazel-mazel-ivystone_IMG_7621.jpeg?resize=300%2C300&;ssl=1 300w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2025/02/1.-me-in-hazel-mazel-ivystone_IMG_7621.jpeg?resize=50%2C50&;ssl=1 50w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/my-st-winter-market-reports/">My ST Winter Market Reports</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2025-02-27T21:15:41+00:00">February 27, 2025</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10017891"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2021/04/Green-abstract-surface-design-50-683x1024.jpg" alt="" class="wp-image-10008090" width="768" height="1151"/><figcaption>Here is a shot Erika sent me of her client Revel &; Co.&#8217;s giftwraps</figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2021/04/Fall16st_Cover_hi-res-copy-858x1024.jpg" alt="" class="wp-image-10008115"/><figcaption>&#8230; and, after much in-house debate, here is our final cover! </figcaption></figure>



<p class="wp-block-paragraph"><br>Erika&#8217;s artful eye for presentation is legendary; when she sends me images, the question is never, &#8220;Will there be something I can use?&#8221; but rather, &#8220;How will I ever pick a favorite?&#8221; The design wonders that are generated from her four-generation home in Charleston, South Carolina — Erika resides with not just her husband and son, but mother and grandmother as well — are not just a testament to her talent, but the true potential of paper. Rest assured, you will never look at a styled stationery photo quite the same!</p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2021/04/revel_summer-6-819x1024.jpeg" alt="" class="wp-image-10008093"/></figure>



<p class="wp-block-paragraph">Music Credits: “Your Treasure is Your Self”; written and performed by Sharon Glassman; Courtesy of Sharon Glassman/Smile Songs. <a href="http://smilesongs.com/" rel="noreferrer noopener" target="_blank">smilesongs.com</a></p>

Erika Firm
