<p><iframe src="https://embed.podcasts.apple.com/us/podcast/kate-smith-of-kate-smith-co/id1517156345?i=1000536504394&;itsct=podcast_box_player&;itscg=30200&;ls=1&;theme=auto" height="175px" frameborder="0" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation-by-user-activation" allow="autoplay *; encrypted-media *;" style="width: 100%; max-width: 660px; overflow: hidden; border-radius: 10px; background: transparent;"></iframe></p>



<p class="wp-block-paragraph">Many of us talk for our dog, but for Kate Smith, voicing the thoughts of her French Bulldog Frank became the essence of her wildly popular From Frank range of greeting cards and gifts. </p>



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<p class="wp-block-paragraph">She introduced it in 2012, and very quickly, she had 11 licensing partnerships, including one with Recycled Greetings, who placed some cards in Target&#8217;s vaunted card aisles, as well as a book deal.</p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2021/09/Kate_Protrait_Sq-1024x1024.jpg" alt="" class="wp-image-10008810"/></figure>



<p class="wp-block-paragraph">But Kate would learn that marrying your corporate brand to a living breathing creature can be difficult. So she reinvented From Frank into <a href="https://www.katesmithcompany.com/" target="_blank" rel="noreferrer noopener" title="https://www.katesmithcompany.com/">Kate Smith Co.</a>, yet the tagline &#8220;Making Humans Smile&#8221; still informs every upbeat release. Dogs are simply one path to joy. </p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-83954" class="block-wrap-native block-wrap block-wrap-23 block-css-83954 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="83954" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-4471 post type-post status-publish format-standard has-post-thumbnail hentry category-the-five-questions tag-anemone-letterpress tag-anemone-press tag-apartment-2 tag-bella-ink-designs tag-cardtorial tag-fresh-frances tag-from-frank tag-ilee-papergoods tag-improper-greetings tag-j-falkner tag-minds-eye-design tag-national-stationery-show tag-olive-sandwiches tag-paisley-tree-press tag-paper-ink-studio tag-red-oak-press tag-ruff-house-art tag-sales-by-apt2 tag-signature-mix-marketplace tag-sky-of-blue-cards tag-the-paper-chronicles" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/apartment-2s-chris-sargiotto/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/05/Apartment2Cards.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/05/Apartment2Cards.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/05/Apartment2Cards.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/05/Apartment2Cards.jpg?resize=293%2C293&;ssl=1 293w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/05/Apartment2Cards.jpg?resize=75%2C75&;ssl=1 75w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/05/Apartment2Cards.jpg?resize=390%2C390&;ssl=1 390w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/05/Apartment2Cards.jpg?resize=585%2C585&;ssl=1 585w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/05/Apartment2Cards.jpg?resize=900%2C900&;ssl=1 900w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/05/Apartment2Cards.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/05/Apartment2Cards.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/05/Apartment2Cards.jpg?resize=96%2C96&;ssl=1 96w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/the-five-questions/" style="color:#b79b0d" class="cat">The Five Questions</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/apartment-2s-chris-sargiotto/">Apartment 2&#8217;s Chris Sargiotto</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2014-05-08T13:31:28+00:00">May 8, 2014</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="4471"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2021/09/KSCo_SummerEndcap_Post_Fries_NoLogo-1024x1024.jpg" alt="" class="wp-image-10008812"/></figure>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2021/09/KSCo_SummerEndcap_Post_GoodDayPants_NoLogo-1024x1024.jpg" alt="" class="wp-image-10008813"/></figure>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2021/09/KSCo_SummerEndcap_Post_Group_KSCoLogoOnly-1024x1024.jpg" alt="" class="wp-image-10008814"/></figure>



<p class="wp-block-paragraph">As her brand completely transitioned, so too did Kate&#8217;s lifestyle: She and her husband Ryan dramatically downsized their lives to fit comfortably into an Airstream. If you order a card from her, it will be packaged from a bin she keeps under her couch. Especially compelling is Kate&#8217;s take on the inherent power of the deceptively simple greeting card — and how she uses it to remind us that happiness is all around us.</p>



<figure class="wp-block-image size-full"><img src="https://thepapernerd.com/wp-content/uploads/2021/09/kate-113.jpg" alt="" class="wp-image-10008809"/><figcaption>Kate and Frank 2.0</figcaption></figure>



<p class="wp-block-paragraph">Music Credits: “Your Treasure is Your Self”; written and performed by Sharon Glassman; Courtesy of Sharon Glassman/Smile Songs. <a href="http://smilesongs.com/" rel="noreferrer noopener" target="_blank">smilesongs.com</a></p>

Kate Smith of Kate Smith Co.
