<p><iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/rachel-kroh-of-heartell-2-of-2/id1517156345?i=1000741830157"></iframe></p>



<p class="wp-block-paragraph">In the Part 1 of our chat, Rachel took us behind the vibrant, woodblocked <a href="https://heartellpress.com/">⁠</a><a href="https://heartellpress.com/" target="_blank" rel="noreferrer noopener">Heartell Press</a><a href="https://heartellpress.com/">⁠</a> design curtain. Now we delve into its ethos of sustainability, and the many challenges it poses to a stationery brand. For example, shoppers absolutely love seeing cards printed on 100% post-consumer recycled paper — but it drives up costs, and poses a bevy of creative limitations.</p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2025/12/cant-wait-to-see-what-happens-next-3-copy-1024x1024.jpeg" alt="" class="wp-image-10020302"/></figure>



<p class="wp-block-paragraph">For Rachel, action — not discussion — always brings clarity. Thus many of Heartell&#8217;s introductions, like its upcycle-able boxed notecard boxes, successfully cut down on single-use plastics as they differentiate themselves at point of purchase.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-33878" class="block-wrap-native block-wrap block-wrap-23 block-css-33878 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="33878" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10005190 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-academic-planners tag-binders tag-calendar tag-calendars tag-collaboration tag-design tag-desk-accessories tag-fabric-pin-board tag-office-supplies tag-paper-clips tag-pens tag-planners tag-push-pins tag-ring-binder tag-sarah-schwartz tag-staplers tag-sugar-paper tag-sugar-paper-essentials tag-target tag-the-paper-chronicles tag-the-paper-nerd tag-wall-calendars" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/sugar-paper-essentials-x-planning/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?w=2048&;ssl=1 2048w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?resize=850%2C850&;ssl=1 850w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?resize=1024%2C1024&;ssl=1 1024w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?resize=100%2C100&;ssl=1 100w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?resize=770%2C770&;ssl=1 770w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?resize=1536%2C1536&;ssl=1 1536w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?resize=254%2C254&;ssl=1 254w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?resize=351%2C351&;ssl=1 351w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?resize=546%2C546&;ssl=1 546w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?resize=861%2C861&;ssl=1 861w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?resize=731%2C731&;ssl=1 731w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?resize=1361%2C1361&;ssl=1 1361w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?resize=300%2C300&;ssl=1 300w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/06/Sugar-Paper-Esentials_24-web.jpg?resize=50%2C50&;ssl=1 50w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/sugar-paper-essentials-x-planning/">Sugar Paper Essentials x Planning</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2020-06-19T13:48:29+00:00">June 19, 2020</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10005190"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<figure class="wp-block-image size-full"><img src="https://thepapernerd.com/wp-content/uploads/2025/12/summer-blooms-2_rev-june-11-copy.jpg" alt="" class="wp-image-10020300"/></figure>



<p class="wp-block-paragraph">It&#8217;s all in the name of finding 21st-century solutions to lingering 20th-century problems. Best of all, Rachel&#8217;s inspiring creative process is something anyone, anywhere can try.</p>



<figure class="wp-block-image size-full"><img src="https://thepapernerd.com/wp-content/uploads/2025/12/lifestyle-carving-copy.jpeg" alt="" class="wp-image-10020301"/></figure>

Rachel Kroh of Heartell (2 of 2)
