<p><iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/rachel-kroh-of-heartell-2-of-2/id1517156345?i=1000741830157"></iframe></p>



<p>In the Part 1 of our chat, Rachel took us behind the vibrant, woodblocked <a href="https://heartellpress.com/">⁠</a><a href="https://heartellpress.com/" target="_blank" rel="noreferrer noopener">Heartell Press</a><a href="https://heartellpress.com/">⁠</a> design curtain. Now we delve into its ethos of sustainability, and the many challenges it poses to a stationery brand. For example, shoppers absolutely love seeing cards printed on 100% post-consumer recycled paper — but it drives up costs, and poses a bevy of creative limitations.</p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2025/12/cant-wait-to-see-what-happens-next-3-copy-1024x1024.jpeg" alt="" class="wp-image-10020302"/></figure>



<p>For Rachel, action — not discussion — always brings clarity. Thus many of Heartell&#8217;s introductions, like its upcycle-able boxed notecard boxes, successfully cut down on single-use plastics as they differentiate themselves at point of purchase.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-50837" class="block-wrap-native block-wrap block-wrap-23 block-css-50837 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="50837" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10009892 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-americasmart tag-atlanta-market tag-design tag-greeting-cards tag-mid-century-modern-2 tag-mid-century-modern-design tag-mod-lounge-paper-co tag-sarah-schwartz tag-stationery tag-stationery-blog tag-stationery-design tag-stationery-designer tag-stationery-trends tag-stationery-trends-magazine tag-thank-you-stationery tag-the-mod-lounge-paper-co" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/happy-birthday-mod-lounge-paper-co/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/HorizontalSplash-Mugs.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/HorizontalSplash-Mugs.jpg?resize=100%2C100&;ssl=1 100w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/HorizontalSplash-Mugs.jpg?resize=120%2C120&;ssl=1 120w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/HorizontalSplash-Mugs.jpg?resize=254%2C254&;ssl=1 254w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/HorizontalSplash-Mugs.jpg?resize=351%2C351&;ssl=1 351w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/HorizontalSplash-Mugs.jpg?resize=546%2C546&;ssl=1 546w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/HorizontalSplash-Mugs.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/HorizontalSplash-Mugs.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/HorizontalSplash-Mugs.jpg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/HorizontalSplash-Mugs.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/HorizontalSplash-Mugs.jpg?resize=300%2C300&;ssl=1 300w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/HorizontalSplash-Mugs.jpg?resize=50%2C50&;ssl=1 50w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/HorizontalSplash-Mugs.jpg?zoom=2&;resize=100%2C100&;ssl=1 200w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/happy-birthday-mod-lounge-paper-co/">Happy Birthday, Mod Lounge Paper Co.</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2022-02-14T16:52:30+00:00">February 14, 2022</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10009892"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



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<p>It&#8217;s all in the name of finding 21st-century solutions to lingering 20th-century problems. Best of all, Rachel&#8217;s inspiring creative process is something anyone, anywhere can try.</p>



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Rachel Kroh of Heartell (2 of 2)
