<p><iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/rachel-kroh-of-heartell-2-of-2/id1517156345?i=1000741830157"></iframe></p>



<p>In the Part 1 of our chat, Rachel took us behind the vibrant, woodblocked <a href="https://heartellpress.com/">⁠</a><a href="https://heartellpress.com/" target="_blank" rel="noreferrer noopener">Heartell Press</a><a href="https://heartellpress.com/">⁠</a> design curtain. Now we delve into its ethos of sustainability, and the many challenges it poses to a stationery brand. For example, shoppers absolutely love seeing cards printed on 100% post-consumer recycled paper — but it drives up costs, and poses a bevy of creative limitations.</p>



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<p>For Rachel, action — not discussion — always brings clarity. Thus many of Heartell&#8217;s introductions, like its upcycle-able boxed notecard boxes, successfully cut down on single-use plastics as they differentiate themselves at point of purchase.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-76619" class="block-wrap-native block-wrap block-wrap-23 block-css-76619 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="76619" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-17612 post type-post status-publish format-standard has-post-thumbnail hentry category-off-the-press category-sponsored-post tag-nss2017 tag-amelia tag-chronicle-books tag-erin-austin-abbott tag-ferme-a-papier tag-gifts tag-gold-teeth-brooklyn tag-how-to-make-it tag-knot-bow tag-maptote tag-moglea tag-mr-boddingtons-studio tag-national-stationery-show tag-nss tag-nss-mailers tag-rifle-paper-co tag-sarah-schwartz tag-stationery tag-storehouse tag-thank-you-stationery tag-the-paper-chronicles" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/the-insiders-guide-to-covering-nss2017/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/03/FullSizeRender-8.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/03/FullSizeRender-8.jpg?w=726&;ssl=1 726w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/03/FullSizeRender-8.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/03/FullSizeRender-8.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/03/FullSizeRender-8.jpg?resize=350%2C350&;ssl=1 350w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/03/FullSizeRender-8.jpg?resize=460%2C460&;ssl=1 460w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/03/FullSizeRender-8.jpg?resize=500%2C500&;ssl=1 500w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/03/FullSizeRender-8.jpg?resize=293%2C293&;ssl=1 293w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/03/FullSizeRender-8.jpg?resize=75%2C75&;ssl=1 75w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/03/FullSizeRender-8.jpg?resize=390%2C390&;ssl=1 390w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/03/FullSizeRender-8.jpg?resize=585%2C585&;ssl=1 585w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/03/FullSizeRender-8.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/03/FullSizeRender-8.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/03/FullSizeRender-8.jpg?resize=96%2C96&;ssl=1 96w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/off-the-press/" style="color:#b79b0d" class="cat">Off The Press</a><a href="https://thepapernerd.com/category/sponsored-post/" style="color:#b79b0d" class="cat">Sponsored</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/the-insiders-guide-to-covering-nss2017/">The Insider&#8217;s Guide to Covering #NSS2017</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2017-03-20T12:16:10+00:00">March 20, 2017</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="17612"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



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<p>It&#8217;s all in the name of finding 21st-century solutions to lingering 20th-century problems. Best of all, Rachel&#8217;s inspiring creative process is something anyone, anywhere can try.</p>



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Rachel Kroh of Heartell (2 of 2)
