In the Part 1 of our chat, Rachel took us behind the vibrant, woodblocked Heartell Press design curtain. Now we delve into its ethos of sustainability, and the many challenges it poses to a stationery brand. For example, shoppers absolutely love seeing cards printed on 100% post-consumer recycled paper — but it drives up costs, and poses a bevy of creative limitations.
For Rachel, action — not discussion — always brings clarity. Thus many of Heartell’s introductions, like its upcycle-able boxed notecard boxes, successfully cut down on single-use plastics as they differentiate themselves at point of purchase.
It’s all in the name of finding 21st-century solutions to lingering 20th-century problems. Best of all, Rachel’s inspiring creative process is something anyone, anywhere can try.
