<p><iframe allow="autoplay *; encrypted-media *; fullscreen *" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;background:transparent;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/michelle-angenent-of-417-press/id1517156345?i=1000554726057"></iframe></p>



<p class="wp-block-paragraph">So, you think you can write a clever card, the kind that makes you laugh uncontrollably and that you just HAVE to send your friend, who will totally get it? Maybe you should think again — it&#8217;s not nearly as easy as it looks. </p>



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<p class="wp-block-paragraph">Just ask Michelle of <a href="https://www.417press.com/" target="_blank" rel="noreferrer noopener" title="417 Press">417 Press</a>, who has been letterpressing her signature blend of wit and wisdom since 2015. The graphic designer first discovered letterpress while planning her own wedding — but soon discovered a special affinity for one-liners. </p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-86233" class="block-wrap-native block-wrap block-wrap-23 block-css-86233 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="86233" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-11853 post type-post status-publish format-standard has-post-thumbnail hentry category-off-the-press tag-calendars tag-chelsea-shukov tag-desk-calendar tag-envelope-clutch tag-gold-foil tag-kraft tag-padfolio tag-planners tag-sarah-schwartz tag-sugar-paper-los-angeles tag-target tag-the-paper-chronicles tag-wall-calendar" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/sugar-paper-at-target-2016-edition/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/09/Target-2016-13.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/09/Target-2016-13.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/09/Target-2016-13.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/09/Target-2016-13.jpg?resize=293%2C293&;ssl=1 293w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/09/Target-2016-13.jpg?resize=75%2C75&;ssl=1 75w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/09/Target-2016-13.jpg?resize=390%2C390&;ssl=1 390w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/09/Target-2016-13.jpg?resize=585%2C585&;ssl=1 585w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/09/Target-2016-13.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/09/Target-2016-13.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/09/Target-2016-13.jpg?resize=96%2C96&;ssl=1 96w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/off-the-press/" style="color:#b79b0d" class="cat">Off The Press</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/sugar-paper-at-target-2016-edition/">Sugar Paper at Target: 2016 Edition!</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2015-10-05T12:25:15+00:00">October 5, 2015</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="11853"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



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<p class="wp-block-paragraph">So, quicker than you can say &#8220;good thing you&#8217;re hot because your farts are nasty,&#8221; an award-winning range was born. Now this fellow INFJ and GenXer swings by to discuss building a range, quickly transforming pop culture trends into cutting-edge messaging, and turning life&#8217;s challenges into the correspondence that connects us. ;</p>



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