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<p>How does what began as a pandemic pastime become the UK&#8217;s first stationery <a href="https://www.bcorporation.net/en-us/" target="_blank" rel="noreferrer noopener">B Corp</a>? For Michele Ferron of <a href="https://goodtuesday.com/?srsltid=AfmBOopPrqSq57TqkF1UtgeCN3It0ItQ8cvTbWI7xSdqFzfg88pah8DT" target="_blank" rel="noreferrer noopener">Good Tuesday</a>, her sustainable brand came to life in 2020 on Etsy as Once Upon a Tuesday. Her then-eight-year-old daughter Flora created the name, but as this color-driven Cornwall brand grew, Michele realized a big evolution was in order.</p>



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<p>However, the rebranding paled next to becoming a B Corp. Michele shares how the transition is far more than an icon to place on one&#8217;s site — ;it represents a dramatic change in perspective to every conceivable area of her business. While all Good Tuesday merchandise was always 100% recycled, the transition entails a fresh emphasis on employees, environmental footprint, waste management, sourcing materials, ethical and transparent practices, customer service, impact on local community and involvement in social causes. </p>



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<p>Thus as Michele sagely points out, receiving the official the designation only represents the first chapter of many positive changes, some small, some large, but all together they represent a complete transformation. You become a B Corp, she explains, and it becomes you.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-87003" class="block-wrap-native block-wrap block-wrap-23 block-css-87003 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="87003" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10007900 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-10-designers-to-watch-in-2021 tag-alex-schachter tag-cardthartic tag-designforatl tag-free-postcards tag-fundraiser tag-giveaway tag-gloria-dougherty tag-greeting-cards tag-jodee-stevens tag-postcards tag-premier-print-group tag-sarah-schwartz tag-shoppe-object tag-stationery-blog tag-stationery-podcast tag-stationery-trends tag-the-paper-fold tag-the-paper-fold-podcast tag-the-paper-nerd" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/act-now-free-postcards-from-cardthartic/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/03/Act-Now-Stack-Web-2400px.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/03/Act-Now-Stack-Web-2400px.jpg?resize=100%2C100&;ssl=1 100w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/03/Act-Now-Stack-Web-2400px.jpg?resize=254%2C254&;ssl=1 254w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/03/Act-Now-Stack-Web-2400px.jpg?resize=351%2C351&;ssl=1 351w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/03/Act-Now-Stack-Web-2400px.jpg?resize=546%2C546&;ssl=1 546w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/03/Act-Now-Stack-Web-2400px.jpg?resize=861%2C861&;ssl=1 861w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/03/Act-Now-Stack-Web-2400px.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/03/Act-Now-Stack-Web-2400px.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/03/Act-Now-Stack-Web-2400px.jpg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/03/Act-Now-Stack-Web-2400px.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/03/Act-Now-Stack-Web-2400px.jpg?resize=300%2C300&;ssl=1 300w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/03/Act-Now-Stack-Web-2400px.jpg?resize=50%2C50&;ssl=1 50w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/03/Act-Now-Stack-Web-2400px.jpg?zoom=2&;resize=100%2C100&;ssl=1 200w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/act-now-free-postcards-from-cardthartic/">Act Now! Free Postcards from Cardthartic</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2021-03-25T17:50:11+00:00">March 25, 2021</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10007900"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



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<p>Michele gives a colorful glimpse into the ever-growing B Corp community — ;and plenty of inspiration for other stationery makers on this side of the pond to consider taking the plunge as well! </p>



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<p></p>

Michele Ferron of Good Tuesday
