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<p class="wp-block-paragraph">For the past quarter century, the <a href="https://www.pantone.com/" target="_blank" rel="noreferrer noopener">Pantone Color Institute</a> has grabbed headlines each December with its Color of the Year (COTY) announcement. Each selection is carefully formulated to reflect our global culture, expressing the zeitgeist through the dynamic language of color.</p>



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<p class="wp-block-paragraph">Peek behind the curtain as I host the incredible <a href="https://leatriceeiseman.com/" target="_blank" rel="noreferrer noopener">Leatrice Eiseman</a>, executive director of the Pantone Color Institute. Lee generates each COTY, and also teaches color forecasting to burgeoning gurus at The Eiseman Center for Color Information &; Training in Tucson, Arizona. Recognized by Fortune Magazine and The Wall Street Journal as one of the most influential people in the world of color, Lee actually galvanized the entire COTY concept by first devising the Color of the Millennium back in 1999.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-11283" class="block-wrap-native block-wrap block-wrap-23 block-css-11283 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="11283" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10008661 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-bible-journaling-cards tag-design tag-digital-downloads tag-fill-in-invitations tag-greeting-cards tag-jessica-flores tag-jessica-flores-design tag-midsommar-set tag-ny-now tag-party-invitations tag-party-supplies tag-partyware tag-place-cards tag-sarah-schwartz tag-stationery tag-stationery-blog tag-stationery-design tag-stationery-designer tag-table-numbers tag-table-tents tag-teaparty-set tag-thank-you-card tag-thank-you-stationery tag-the-paper-chronicles tag-the-paper-nerd" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/downloads-on-demand/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/07/flores_-3.72dpi.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/07/flores_-3.72dpi.jpg?resize=100%2C100&;ssl=1 100w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/07/flores_-3.72dpi.jpg?resize=120%2C120&;ssl=1 120w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/07/flores_-3.72dpi.jpg?resize=254%2C254&;ssl=1 254w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/07/flores_-3.72dpi.jpg?resize=351%2C351&;ssl=1 351w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/07/flores_-3.72dpi.jpg?resize=546%2C546&;ssl=1 546w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/07/flores_-3.72dpi.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/07/flores_-3.72dpi.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/07/flores_-3.72dpi.jpg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/07/flores_-3.72dpi.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/07/flores_-3.72dpi.jpg?resize=300%2C300&;ssl=1 300w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/07/flores_-3.72dpi.jpg?resize=50%2C50&;ssl=1 50w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/07/flores_-3.72dpi.jpg?zoom=2&;resize=100%2C100&;ssl=1 200w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/downloads-on-demand/">Downloads On Demand!</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2021-09-03T19:19:06+00:00">September 3, 2021</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10008661"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



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<p class="wp-block-paragraph">Lee examines what goes into each last selection, perhaps providing a hint into the 2025 COTY. While the goal of the entire COTY program is to help better understand the power of color, our discussion will leave you reevaluating what you thought you understood about this most important communication tool, whose message has the potential to cross genders, generations, and geographies.</p>



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Leatrice Eiseman of Pantone
