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<p>For the past quarter century, the <a href="https://www.pantone.com/" target="_blank" rel="noreferrer noopener">Pantone Color Institute</a> has grabbed headlines each December with its Color of the Year (COTY) announcement. Each selection is carefully formulated to reflect our global culture, expressing the zeitgeist through the dynamic language of color.</p>



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<p>Peek behind the curtain as I host the incredible <a href="https://leatriceeiseman.com/" target="_blank" rel="noreferrer noopener">Leatrice Eiseman</a>, executive director of the Pantone Color Institute. Lee generates each COTY, and also teaches color forecasting to burgeoning gurus at The Eiseman Center for Color Information &; Training in Tucson, Arizona. Recognized by Fortune Magazine and The Wall Street Journal as one of the most influential people in the world of color, Lee actually galvanized the entire COTY concept by first devising the Color of the Millennium back in 1999.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-95464" class="block-wrap-native block-wrap block-wrap-23 block-css-95464 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="95464" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-18628 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-afsaneh-tajvidi tag-art-prints tag-design tag-greeting-cards tag-illustration tag-joo-joo-paper tag-notepads tag-sarah-schwartz tag-stationery tag-stationery-blog tag-stationery-design tag-thank-you-stationery tag-the-paper-chronicles" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/the-wonderful-world-of-joo-joo-paper/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/06/JooJoo-Paper-9.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/06/JooJoo-Paper-9.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/06/JooJoo-Paper-9.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/06/JooJoo-Paper-9.jpg?resize=293%2C293&;ssl=1 293w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/06/JooJoo-Paper-9.jpg?resize=75%2C75&;ssl=1 75w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/06/JooJoo-Paper-9.jpg?resize=390%2C390&;ssl=1 390w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/06/JooJoo-Paper-9.jpg?resize=585%2C585&;ssl=1 585w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/06/JooJoo-Paper-9.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/06/JooJoo-Paper-9.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/06/JooJoo-Paper-9.jpg?resize=96%2C96&;ssl=1 96w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/the-wonderful-world-of-joo-joo-paper/">The Wonderful World of JooJoo Paper!</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2017-07-10T14:19:26+00:00">July 10, 2017</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="18628"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



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<p>Lee examines what goes into each last selection, perhaps providing a hint into the 2025 COTY. While the goal of the entire COTY program is to help better understand the power of color, our discussion will leave you reevaluating what you thought you understood about this most important communication tool, whose message has the potential to cross genders, generations, and geographies.</p>



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Leatrice Eiseman of Pantone
