<p><iframe allow="autoplay *; encrypted-media *; fullscreen *" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;background:transparent;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/ken-and-rachel-of-the-lobster-studio/id1517156345?i=1000552449504"></iframe></p>



<p>If you can make it in NYC, you can make it anywhere &#8230; and that truism definitely applies to <a href="https://thelobsterstudio.com/" target="_blank" rel="noreferrer noopener" title="The Lobster Studio">The Lobster Studio</a>. This brand first came to life organically, as a hand-drawn, homemade Valentine from Ken Crossland to his wife Rachel Lauren James. It depicted the tails of the cats in their newly blended households forming a heart. That one card became a small collection, and in 2018, The Lobster Studio was officially born. </p>



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<p>Since then, the lifestyle range has grown slowly and organically alongside Ken&#8217;s other career, designing <em>New York Times</em> bestselling and Newbery Medal winning children’s books, and Rachel Lauren&#8217;s, as an actor and producer.</p>



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<p>The lovebirds drop into The Paper Fold to discuss how a personal connection to nostalgic childhood properties like Winnie the Pooh can be reinterpreted into a loveable cast of characters who feel simultaneously familiar and fresh. </p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-32534" class="block-wrap-native block-wrap block-wrap-23 block-css-32534 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="32534" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10007182 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-keaykolour tag-birthday-cards tag-cards tag-compact-mirrors tag-coronacards tag-empathy-cards tag-greeting-cards tag-jocelyn-kirouac tag-ny-now tag-ny-now-digital-market tag-ny-now-podcast tag-roland-kirouac tag-sarah-schwartz tag-stationery-blog tag-stationery-podcast tag-the-paper-fold tag-the-paper-fold-podcast tag-the-paper-nerd tag-the-paper-plane-cocktail-hour tag-the-paper-plane-cocktail-hour-podcast tag-umlaut-brooklyn tag-wholesale" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/accenting-the-absurd-with-umlaut/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?w=2004&;ssl=1 2004w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?resize=848%2C850&;ssl=1 848w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?resize=1021%2C1024&;ssl=1 1021w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?resize=100%2C100&;ssl=1 100w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?resize=770%2C772&;ssl=1 770w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?resize=1532%2C1536&;ssl=1 1532w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?resize=254%2C255&;ssl=1 254w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?resize=351%2C351&;ssl=1 351w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?resize=546%2C546&;ssl=1 546w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?resize=861%2C861&;ssl=1 861w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?resize=731%2C733&;ssl=1 731w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?resize=1361%2C1364&;ssl=1 1361w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?resize=300%2C300&;ssl=1 300w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/01/PM-7-N.png?resize=50%2C50&;ssl=1 50w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/accenting-the-absurd-with-umlaut/">Accenting the Absurd with Ümlaut Brooklyn</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2021-01-08T15:20:20+00:00">January 8, 2021</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10007182"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



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<p>Best of all, mirroring the animal menagerie that appears on Lobster Studio merchandise, Ken and Rachel are part of a real-life Stationery Gang, populated with makers from several other growing paper brands. Just like a card, this gang provides key support behind the scenes to help them all grow, thrive, and in turn connect others through their offerings.</p>



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