<p><iframe allow="autoplay *; encrypted-media *; fullscreen *" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;background:transparent;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/ken-and-rachel-of-the-lobster-studio/id1517156345?i=1000552449504"></iframe></p>



<p>If you can make it in NYC, you can make it anywhere &#8230; and that truism definitely applies to <a href="https://thelobsterstudio.com/" target="_blank" rel="noreferrer noopener" title="The Lobster Studio">The Lobster Studio</a>. This brand first came to life organically, as a hand-drawn, homemade Valentine from Ken Crossland to his wife Rachel Lauren James. It depicted the tails of the cats in their newly blended households forming a heart. That one card became a small collection, and in 2018, The Lobster Studio was officially born. </p>



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<p>Since then, the lifestyle range has grown slowly and organically alongside Ken&#8217;s other career, designing <em>New York Times</em> bestselling and Newbery Medal winning children’s books, and Rachel Lauren&#8217;s, as an actor and producer.</p>



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<p>The lovebirds drop into The Paper Fold to discuss how a personal connection to nostalgic childhood properties like Winnie the Pooh can be reinterpreted into a loveable cast of characters who feel simultaneously familiar and fresh. </p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-98456" class="block-wrap-native block-wrap block-wrap-23 block-css-98456 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="98456" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-16709 post type-post status-publish format-standard has-post-thumbnail hentry category-off-the-press tag-design tag-gold-foil tag-greeting-cards tag-illustration tag-inherently-optimistic tag-mini-cards tag-red-paper-boutique tag-red-real-engaging-designs tag-sarah-schwartz tag-stationery tag-thank-you-stationery tag-the-paper-chronicles" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/the-power-of-praise/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/11/MiniCards020.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/11/MiniCards020.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/11/MiniCards020.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/11/MiniCards020.jpg?resize=293%2C293&;ssl=1 293w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/11/MiniCards020.jpg?resize=75%2C75&;ssl=1 75w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/11/MiniCards020.jpg?resize=390%2C390&;ssl=1 390w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/11/MiniCards020.jpg?resize=585%2C585&;ssl=1 585w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/11/MiniCards020.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/11/MiniCards020.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2016/11/MiniCards020.jpg?resize=96%2C96&;ssl=1 96w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/off-the-press/" style="color:#b79b0d" class="cat">Off The Press</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/the-power-of-praise/">The Power of Praise</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2016-12-02T14:02:45+00:00">December 2, 2016</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="16709"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



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<p>Best of all, mirroring the animal menagerie that appears on Lobster Studio merchandise, Ken and Rachel are part of a real-life Stationery Gang, populated with makers from several other growing paper brands. Just like a card, this gang provides key support behind the scenes to help them all grow, thrive, and in turn connect others through their offerings.</p>



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