<p><iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;background:transparent;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/jocelyn-roland-kirouac-of-%C3%BCmlaut-brooklyn/id1517156345?i=1000579929608"></iframe></p>



<p>If you ever wanted to put your truth out there and hesitated due to the response you feared you’d get, hesitate no longer. Just ask Jocelyn + Roland Kirouac of <a href="https://umlautbrooklyn.com/" target="_blank" rel="noopener">Ümlaut Brooklyn</a><a href="https://umlautbrooklyn.com/">.</a> Although this range has a reputation for having the proverbial potty mouth, their product actually doesn&#8217;t contain a lot of profanity. ;</p>



<figure class="wp-block-image size-full"><img src="https://thepapernerd.com/wp-content/uploads/2022/09/Doing-it-lifestlye.jpeg" alt="" class="wp-image-10011531"/></figure>



<p>What it does have, however, is the couple&#8217;s uncensored and occasionally shocking take on the world around them. Thus, while their stationery is practically guaranteed to make you laugh out loud — ;&#8220;outrageous times deserve outrageous cards&#8221; is their working mantra — their Instagram feed reflects their belief that it&#8217;s impossible to separate your personal views and politics from your creativity. ;</p>



<figure class="wp-block-image size-full is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2022/09/Getting-Shit-Done-lifestyle-shot.jpeg" alt="" class="wp-image-10011532" width="768" height="960"/></figure>



<p>COVID-19 continues to color their approach to exhibiting in person at markets. For Jocelyn and Roland, the plague is not yet over. While they hope and plan to return to in-person market appearances — ;a notion I heartily endorse! — ;for now they&#8217;re relying on those often-overlooked sales dynamos, road reps. They have so many, they can&#8217;t name them all — ;and these &#8220;trade shows on wheels&#8221; literally drive their wholesale sales, even on Faire.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-88401" class="block-wrap-native block-wrap block-wrap-23 block-css-88401 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="88401" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10011158 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-noted-2 tag-2021-co tag-amicreative tag-antiquaria tag-atlanta-market tag-badger-burke tag-bath-body tag-brittany-paige-designs tag-brooke4bes tag-calladine-creative-co tag-candles tag-cards tag-carpe-diem-papers tag-chez-gagne tag-coasters tag-crow-canary tag-dahlia-press tag-decorative-labels tag-design tag-ellen-walsh-designs tag-felix-doolittle tag-gifts-decorative-accessories tag-giftwrap tag-gold-foil tag-greeting-cards tag-high-design tag-letterpress tag-ny-now tag-pins tag-quick-brown-fox-letterpress tag-red-cap-cards tag-sarah-schwartz tag-shoppe-object tag-stationery tag-stationery-blog tag-stationery-design tag-stationery-designer tag-stationery-trends tag-thank-you-stationery tag-the-paper-planes-cocktail-hour tag-worthwhile-paper" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/nyc-summer-market-report-part-1/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/08/carpe-diem-2.jpeg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/08/carpe-diem-2.jpeg?w=1200&;ssl=1 1200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/08/carpe-diem-2.jpeg?resize=850%2C850&;ssl=1 850w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/08/carpe-diem-2.jpeg?resize=1024%2C1024&;ssl=1 1024w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/08/carpe-diem-2.jpeg?resize=100%2C100&;ssl=1 100w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/08/carpe-diem-2.jpeg?resize=770%2C770&;ssl=1 770w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/08/carpe-diem-2.jpeg?resize=120%2C120&;ssl=1 120w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/08/carpe-diem-2.jpeg?resize=275%2C275&;ssl=1 275w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/08/carpe-diem-2.jpeg?resize=372%2C372&;ssl=1 372w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/08/carpe-diem-2.jpeg?resize=567%2C567&;ssl=1 567w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/08/carpe-diem-2.jpeg?resize=882%2C882&;ssl=1 882w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/08/carpe-diem-2.jpeg?resize=752%2C752&;ssl=1 752w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/08/carpe-diem-2.jpeg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/08/carpe-diem-2.jpeg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/08/carpe-diem-2.jpeg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/08/carpe-diem-2.jpeg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/08/carpe-diem-2.jpeg?resize=300%2C300&;ssl=1 300w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/08/carpe-diem-2.jpeg?resize=50%2C50&;ssl=1 50w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/nyc-summer-market-report-part-1/">NY NOW Summer Market Report, #1</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2022-08-22T20:57:41+00:00">August 22, 2022</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10011158"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2022/09/Selfish-b-lifestyle-819x1024.jpeg" alt="" class="wp-image-10011533"/></figure>



<p>Finally, nearly every brand is expected to have a cause-related element, but Ümlaut Brooklyn carefully considered the inroads they wanted to pave before establishing their Young Artist Grant. Their philanthropic approach is as heartfelt as their cards are zany, and I&#8217;m hoping other makers in our community are inspired to similarly nurture the next generation of creatives! ;</p>



<figure class="wp-block-image size-full"><img src="https://thepapernerd.com/wp-content/uploads/2022/09/JR-2-1.png" alt="" class="wp-image-10011529"/></figure>