<p><iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/erin-dayhaw/id1517156345?i=1000766220482"></iframe></p>



<p class="wp-block-paragraph">Typically I discover new stationery makers at markets, then I nerd out on them online, but with <a href="https://erindayhaw.com/?" target="_blank" rel="noreferrer noopener">⁠Erin Dayhaw⁠</a>, it’s been quite the opposite! I was laughing along with her TikTok adventures for quite some time (along with her 30K followers) before I actually met her IRL at NY NOW this past February.</p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/05/TB-Dayhaw-768x1024.jpg" alt="" class="wp-image-10021388"/></figure>



<p class="wp-block-paragraph">Because Erin seemed to understand the TikTok algorithm in a way other stationery makers do not, I initially envisioned our interview to be focused on winning insights for that app. However, Erin is letting her feed go stale on the app she now describes as a &#8220;QVC shopping channel.&#8221; </p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-54912" class="block-wrap-native block-wrap block-wrap-23 block-css-54912 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="54912" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10009579 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-artifact-uprising tag-design tag-giclee-printing tag-greeting-cards tag-photo-prints tag-poster tag-poster-prints tag-sarah-schwartz tag-stationery tag-stationery-blog tag-stationery-design tag-stationery-designer" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/your-life-in-poster-form/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/01/ii_ku5ta11a4.jpeg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/01/ii_ku5ta11a4.jpeg?w=1200&;ssl=1 1200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/01/ii_ku5ta11a4.jpeg?resize=850%2C844&;ssl=1 850w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/01/ii_ku5ta11a4.jpeg?resize=1031%2C1024&;ssl=1 1031w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/01/ii_ku5ta11a4.jpeg?resize=100%2C100&;ssl=1 100w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/01/ii_ku5ta11a4.jpeg?resize=770%2C765&;ssl=1 770w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/01/ii_ku5ta11a4.jpeg?resize=120%2C120&;ssl=1 120w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/01/ii_ku5ta11a4.jpeg?resize=254%2C252&;ssl=1 254w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/01/ii_ku5ta11a4.jpeg?resize=351%2C351&;ssl=1 351w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/01/ii_ku5ta11a4.jpeg?resize=546%2C546&;ssl=1 546w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/01/ii_ku5ta11a4.jpeg?resize=861%2C861&;ssl=1 861w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/01/ii_ku5ta11a4.jpeg?resize=731%2C726&;ssl=1 731w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/01/ii_ku5ta11a4.jpeg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/01/ii_ku5ta11a4.jpeg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/01/ii_ku5ta11a4.jpeg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/01/ii_ku5ta11a4.jpeg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/01/ii_ku5ta11a4.jpeg?resize=300%2C300&;ssl=1 300w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/01/ii_ku5ta11a4.jpeg?resize=50%2C50&;ssl=1 50w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/your-life-in-poster-form/">Your Life, in Poster Form</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2022-01-13T19:36:17+00:00">January 13, 2022</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10009579"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/05/Pickle-Dayhaw-756x1024.jpg" alt="" class="wp-image-10021389"/></figure>



<p class="wp-block-paragraph">Erin&#8217;s approach to stickers as &#8220;relatable fine art&#8221; is just of one many shrewd observations this Zoomer (?) shares — we also touch on storytelling, controversy and content. Not only is Erin&#8217;s energy incredible, her inherent understanding of modern messaging (and what people want to hear or share) make hers a brand to closely watch!</p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/05/GC3012-U-and-I-986x1024.jpg" alt="" class="wp-image-10021390"/></figure>

Erin Dayhaw
