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<p>Typically I discover new stationery makers at markets, then I nerd out on them online, but with <a href="https://erindayhaw.com/?" target="_blank" rel="noreferrer noopener">⁠Erin Dayhaw⁠</a>, it’s been quite the opposite! I was laughing along with her TikTok adventures for quite some time (along with her 30K followers) before I actually met her IRL at NY NOW this past February.</p>



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<p>Because Erin seemed to understand the TikTok algorithm in a way other stationery makers do not, I initially envisioned our interview to be focused on winning insights for that app. However, Erin is letting her feed go stale on the app she now describes as a &#8220;QVC shopping channel.&#8221; </p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-78478" class="block-wrap-native block-wrap block-wrap-23 block-css-78478 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="78478" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-1504 post type-post status-publish format-standard has-post-thumbnail hentry category-the-five-questions" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/the-five-questions-george-white/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2013/10/1010.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2013/10/1010.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2013/10/1010.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2013/10/1010.jpg?zoom=3&;resize=100%2C100&;ssl=1 300w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/the-five-questions/" style="color:#b79b0d" class="cat">The Five Questions</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/the-five-questions-george-white/">The Five Questions: George White</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2013-10-30T13:20:30+00:00">October 30, 2013</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="1504"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



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<p>Erin&#8217;s approach to stickers as &#8220;relatable fine art&#8221; is just of one many shrewd observations this Zoomer (?) shares — we also touch on storytelling, controversy and content. Not only is Erin&#8217;s energy incredible, her inherent understanding of modern messaging (and what people want to hear or share) make hers a brand to closely watch!</p>



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Erin Dayhaw
