<p><iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/carissa-potter-of-people-ive-loved/id1517156345?i=1000757045094"></iframe></p>



<p class="wp-block-paragraph">Every year in the winter issue of Stationery Trends, I compile a department called <a href="https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2026/index.php#/p/20" target="_blank" rel="noreferrer noopener">⁠10 Makers to Watch⁠</a>. Throughout the year I will be highlighting my special 10 — including my very special guest today, Carissa Potter of <a href="https://www.peopleiveloved.com/" target="_blank" rel="noreferrer noopener">⁠People I&#8217;ve Loved</a><a href="https://www.peopleiveloved.com/">.⁠</a> Much like that of my other guests, this brand offers stationery and gifts, but with a radically different, deceptively simple approach.</p>



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<p class="wp-block-paragraph">Rather than seeing her wares as yet another commodity, Carissa utilizes them to develop ourselves and our relationships. In her words, &#8220;Each is a conversation we long to have, a feeling we are hoping for, an object to do the impossible.&#8221;</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-99198" class="block-wrap-native block-wrap block-wrap-23 block-css-99198 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="99198" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10004549 post type-post status-publish format-standard has-post-thumbnail hentry category-off-the-press tag-18-million-thanks tag-collaboration tag-coronavirus tag-covid-19 tag-emerson-weber tag-good-juju-ink tag-good-morning-america tag-hugh-weber tag-initiative tag-sarah-schwartz tag-stationery tag-stationery-blog tag-stationery-design tag-stationery-designer tag-thank-you-notes tag-thank-yous tag-the-paper-chronicles tag-us-postal-service tag-usps" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/18-million-thanks/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/05/18MillionThanksMainIllustration-01.jpeg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/05/18MillionThanksMainIllustration-01.jpeg?w=2400&;ssl=1 2400w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/05/18MillionThanksMainIllustration-01.jpeg?resize=850%2C850&;ssl=1 850w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/05/18MillionThanksMainIllustration-01.jpeg?resize=1024%2C1024&;ssl=1 1024w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/05/18MillionThanksMainIllustration-01.jpeg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/05/18MillionThanksMainIllustration-01.jpeg?resize=770%2C770&;ssl=1 770w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/05/18MillionThanksMainIllustration-01.jpeg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/05/18MillionThanksMainIllustration-01.jpeg?resize=350%2C350&;ssl=1 350w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/05/18MillionThanksMainIllustration-01.jpeg?resize=460%2C460&;ssl=1 460w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/05/18MillionThanksMainIllustration-01.jpeg?resize=1536%2C1536&;ssl=1 1536w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/05/18MillionThanksMainIllustration-01.jpeg?resize=2048%2C2048&;ssl=1 2048w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/05/18MillionThanksMainIllustration-01.jpeg?resize=570%2C570&;ssl=1 570w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/05/18MillionThanksMainIllustration-01.jpeg?resize=1100%2C1100&;ssl=1 1100w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/05/18MillionThanksMainIllustration-01.jpeg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/05/18MillionThanksMainIllustration-01.jpeg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/05/18MillionThanksMainIllustration-01.jpeg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/05/18MillionThanksMainIllustration-01.jpeg?resize=300%2C300&;ssl=1 300w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2020/05/18MillionThanksMainIllustration-01.jpeg?w=2280&;ssl=1 2280w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/off-the-press/" style="color:#b79b0d" class="cat">Off The Press</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/18-million-thanks/">18 Million Thanks!</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2020-05-05T14:46:27+00:00">May 5, 2020</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10004549"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2026/03/personal-fav-image-2-copy-683x1024.jpeg" alt="" class="wp-image-10020913" style="width:769px;height:auto"/></figure>



<p class="wp-block-paragraph">This out-of-the-box approach has garnered this very small California house of design collaborations with some very big brands, including Facebook, The Body Shop, Pinterest, Google, SFMOMA, YouTube, Anthropologie, Madewell, The Wall Street Journal and Nylon Magazine. Our discussion about design and the ability of smart yet simple product to upend your entire perspective is not to be missed!</p>



<figure class="wp-block-image size-full"><img src="https://thepapernerd.com/wp-content/uploads/2026/03/Iconic-Selection-copy.jpeg" alt="" class="wp-image-10020914"/></figure>

Carissa Potter of People I’ve Loved
