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<p>For Anna Bond, being a creative is certainly about generating jaw-dropping imagery to be presented just so on irresistible products — but creativity is also a key to enabling this CEO to navigate <a href="https://riflepaperco.com" data-type="link" data-id="https://riflepaperco.com/garden-party-tiered-notepad" target="_blank" rel="noreferrer noopener">⁠Rifle Paper Co. </a>⁠forward as both a business and a brand. In Part 2 of our chat, we discuss subtly evolving the Rifle look to keep it consistently looking fresh and new, yet true to its signature style, as time passes and tastes evolve.</p>



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<p>We also delve into navigating the larger challenges facing small businesses, such as tariffs. It&#8217;s rather unsurprising that Anna often feels like she is facing a wily carnival Whack-A-Mole. And while I knew my listeners and I would be treated to an incredible Nerd Note, even *I* was wowed by her childhood correspondence!</p>



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Anna Bond of Rifle Paper Co. (2 of 2)
