<p><iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/amanda-and-susan-of-golden-gems/id1517156345?i=1000667115525"></iframe></p>



<p class="wp-block-paragraph"><a href="https://shopgoldengems.com/" target="_blank" rel="noreferrer noopener">Golden Gems</a> was brought to life in a St. Louis living room by sisters Susan Logsdon and Amanda Helman. Despite these humble beginnings, this brazen lifestyle brand distinguished itself right out of the wholesale gate, buoyed by its larger-than-life mission to inspire us all to live life unapologetically, on our own terms. </p>



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<p class="wp-block-paragraph">Thus at trade shows, it was impossible to miss this colorful, pithy array of stationery and gifts emblazoned with empowering phrases like &#8220;Not Here For You&#8221; or &#8220;Take Up Space.&#8221; Meanwhile its free giveaway — hot pink totes warning of &#8220;Cool Sh*t Inside&#8221; with a catalog tucked within — brilliantly served as mobile market advertising, enticing attendees to track down that booth for themselves. (<a href="https://www.instagram.com/p/C-BOxgbzDzb/" target="_blank" rel="noreferrer noopener">Their booth, by the way, won Best Booth at Las Vegas Market in July.</a>) </p>



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<p class="wp-block-paragraph">In addition to its wholesale business, Golden Gems is also conquering St. Louis with three retail destinations, as well as <a href="https://www.drinkhiddengem.com/" target="_blank" rel="noreferrer noopener">Hidden Gem</a>, its &#8220;one of a kind dive disco bar&#8221; just two doors down from its flagship. This is more than just a locale for fans to immerse themselves in the brand with a cocktail; events like &#8216;Toxxed and Tatted&#8217; offer tattoos, piercings, tooth gems and even botox on a first-come, first-served basis.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-89233" class="block-wrap-native block-wrap block-wrap-23 block-css-89233 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="89233" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10002226 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-all-my-layers tag-fathers-day-cards tag-gold-foil tag-greeting-cards tag-hand-lettering tag-happy-birthday-cards tag-illustration tag-mimi-woo tag-mothers-day-cards tag-stationery tag-stationery-blog tag-stationery-design tag-stationery-designer tag-thank-you-cards tag-wedding-cards" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/getting-lost-in-all-my-layers/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/08/AML_CatalogCover.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/08/AML_CatalogCover.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/08/AML_CatalogCover.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/08/AML_CatalogCover.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/08/AML_CatalogCover.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/08/AML_CatalogCover.jpg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/08/AML_CatalogCover.jpg?resize=300%2C300&;ssl=1 300w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/getting-lost-in-all-my-layers/">Getting Lost in All My Layers!</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2019-08-27T14:11:25+00:00">August 27, 2019</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10002226"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



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<p class="wp-block-paragraph">Creating instant community and camaraderie at any locale, along with a big dose of giving back, seems to come as naturally to Susan and Amanda as their brilliant messaging. Listen in to learn how they built their precious brand, and you&#8217;ll experience a taste of that heady Golden Gems magic for yourself!</p>



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Amanda and Susan of Golden Gems
