<p><iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/alex-gagne-of-chez-gagne/id1517156345?i=1000653462303"></iframe></p>



<p class="wp-block-paragraph">No matter the brilliance of your offerings, hitting your brand stride takes time. For Alex Gagné of <a href="https://www.chezgagne.com/" target="_blank" rel="noreferrer noopener">Chez Gagné</a>, reaching her 10th anniversary is the ultimate validation — but that doesn&#8217;t mean this fantastic founder is slowing down anytime soon.</p>



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<p class="wp-block-paragraph">This LA house of design debuted a decade back with just letterpress cards, but has since evolved into a thriving indie lifestyle brand. Every last SKU, from Hand Job Hand Lotion to I Hate Everyone Rocks Glasses, unites beneath the Chez Gagné maxim, &#8220;If you can&#8217;t make it nice, make it funny.&#8221;</p>



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<p class="wp-block-paragraph">Alex shares how she painstakingly built her house of cards, sample by sample, carefully choosing and slowly sourcing every last product expansion, from shower steamers to matches. But at the core of every sleek offering beneath the broad Chez Gagné umbrella is Alex&#8217; own story.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-82242" class="block-wrap-native block-wrap block-wrap-23 block-css-82242 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="82242" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10009840 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-atlanta-market tag-fine-moments tag-greeting-card-association tag-greeting-cards tag-inklings-paperie tag-louie-awards tag-miss-print-paper tag-ny-now tag-sarah-schwartz tag-shoppe-object tag-stationery tag-stationery-blog tag-stationery-design tag-the-noble-paperie tag-the-paper-fold-podcast tag-the-paper-nerd" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/meet-the-maker-january-22/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/K8A6617-copy.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/K8A6617-copy.jpg?resize=100%2C100&;ssl=1 100w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/K8A6617-copy.jpg?resize=120%2C120&;ssl=1 120w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/K8A6617-copy.jpg?resize=254%2C254&;ssl=1 254w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/K8A6617-copy.jpg?resize=351%2C351&;ssl=1 351w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/K8A6617-copy.jpg?resize=546%2C546&;ssl=1 546w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/K8A6617-copy.jpg?resize=861%2C861&;ssl=1 861w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/K8A6617-copy.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/K8A6617-copy.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/K8A6617-copy.jpg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/K8A6617-copy.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/K8A6617-copy.jpg?resize=300%2C300&;ssl=1 300w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/K8A6617-copy.jpg?resize=50%2C50&;ssl=1 50w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2022/02/K8A6617-copy.jpg?zoom=2&;resize=100%2C100&;ssl=1 200w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/meet-the-maker-january-22/">Meet the Maker: January &#8217;22</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2022-02-04T21:19:18+00:00">February 4, 2022</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10009840"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



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<p class="wp-block-paragraph">From dating to childbirth to buying a house to divorce, all her life milestones (as well as those still to come) have been transparently translated into her product offerings. It&#8217;s all in the name of connection, comfort and camaraderie — so by all means, don&#8217;t miss my special sit-down with this stationery siren!</p>



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Alex Gagné of Chez Gagné
