<p>As <a href="http://www.nationalstationeryshow.com" target="_blank" rel="noopener noreferrer">National Stationery Show</a> approaches, so too does several weeks of stellar mail days. If the dozens of mailers I received are any indication of the quality of product to be found at NSS, let&#8217;s just say it&#8217;s going to be a very impressive show!</p>
<p>I left the winter Atlanta market several months back thinking the design theme of 2018 would be &#8220;elevation.&#8221; By that I mean it is not so much about introducing entirely new product categories, rather just ensuring that every detail of a given item is nothing short of amazing — much like these envelopes. Each of these is a little hand-lettered work of art, replete with lovely stamp — and many of them are hand-painted as well!<img class="aligncenter size-full wp-image-21665" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/IMG_6174.jpg" alt="" width="800" height="800" />I invited NSS exhibitors to send me images of their mailers — and I got an eyeful in my inbox as well! Let&#8217;s review, shall we?</p>
<p>Here is <a href="https://and-hereweare.com/" target="_blank" rel="noopener noreferrer">And Here We Are</a>. This one never made it to me, but no worries, I&#8217;ll be by! Is that a veggie dog by chance? <img class="aligncenter size-full wp-image-21612" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/NSSMailer-EnvelopeCalligraphy-AndHereWeAre-2.jpg" alt="" width="800" height="581" /> <img class="aligncenter size-full wp-image-21618" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/NSSMailer-LetterpressPreshowMailer-AndHereWeAre-4.jpg" alt="" width="800" height="1043" />I love this mailer from <a href="http://www.friendlyfirepaper.com" target="_blank" rel="noopener noreferrer">Friendly Fire Paper</a>. The stripes and pastel color palette, anchored by a rich Palace Blue, is so upbeat — and the &#8220;grab life by the balloons&#8221; is letterpressed, perfect for my desk inspiration board!<img class="aligncenter size-full wp-image-21619" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/NSS-Mailer-2018-1200px.jpg" alt="" width="800" height="533" />I&#8217;m still laughing about stuff I saw in <a href="http://www.frogandtoadpress.com" target="_blank" rel="noopener noreferrer">Frog &; Toad Press&#8217;</a> booth last year, so you know I&#8217;ll be back in &#8217;18. This ombre ink effect is enchanting, and I&#8217;m looking forward to not laying eyes on those invisible dogs.<img class="aligncenter size-full wp-image-21620" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/NSSMailer300.jpg" alt="" width="800" height="800" /></p>
<p><a href="https://www.goodjujuink.com/" target="_blank" rel="noopener noreferrer">Good Juju Ink</a> is on fire these days! Between their <a href="http://www.legionpaper.com" target="_blank" rel="noopener noreferrer">Legion Paper</a> #PutAStampOnIt promo, to these sky blue envelopes with your name in white, to this letterpressed and rather stately Egyptian queen, I wouldn&#8217;t miss this booth for the world!<img class="aligncenter size-full wp-image-21622" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/Good-Juju-Ink-Mailer-with-Envelope-800-pixels.jpg" alt="" width="800" height="800" /><img class="aligncenter size-full wp-image-21621" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/Good-Juju-Ink-Mailer-800-pixels.jpg" alt="" width="800" height="800" /><a href="https://ilootpaperie.patternbyetsy.com/" target="_blank" rel="noopener noreferrer">ilootpaperie</a> again made smart use of that #PutAStampOnIt die, using it for their palm-sized mailer. Even the stamp matches, and inside, the little tiger is a separate piece so he springs from the foiled greenery.<img class="aligncenter size-full wp-image-21631" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/ilootpaperie_mailer_outside.jpg" alt="" width="800" height="1067" /> <img class="aligncenter size-full wp-image-21628" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/ilootpaperie_mailer_3.jpg" alt="" width="800" height="800" /> <img class="aligncenter size-full wp-image-21629" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/ilootpaperie_mailer_b.jpg" alt="" width="800" height="800" /> When I first moved to NYC in &#8217;87, there were still a few Checker Cabs driving the streets, so I&#8217;m thrilled Lindsay used one for <a href="https://inklingspaperie.com/" target="_blank" rel="noopener noreferrer">Inklings Paperie&#8217;</a>s mailers inspiration. The envelope matches the cab on the mailer, there&#8217;s a shiny penny enclosed to scratch off the message &#8230; and that street map liner? I&#8217;m smitten!<br />
<img class="aligncenter size-full wp-image-21632" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/InklingsPaperie_Mailer-IMG_0421.jpg" alt="" width="800" height="521" /> <img class="aligncenter size-full wp-image-21633" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/InklingsPaperie_Mailer-IMG_0472.jpg" alt="" width="800" height="533" /> <img class="aligncenter size-full wp-image-21634" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/InklingsPaperie_Mailer-NSS2018-lr.jpg" alt="" width="800" height="539" />I see that Asfaneh at <a href="https://joojoopaper.com/" target="_blank" rel="noopener noreferrer">JooJoo Paper</a> is equally obsessed with envelopes and stamps — love her custom design!<img class="aligncenter size-full wp-image-21635" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/1.jpg" alt="" width="800" height="1070" /> <img class="aligncenter size-full wp-image-21636" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/2.jpg" alt="" width="800" height="1231" />The mailer for <a href="https://www.ofunusualkind.com/" target="_blank" rel="noopener noreferrer">Of Unusual Kind</a> lives up to its name with a cello-encased card, packed with glitter. Meet Amelia, &#8220;beloved daughter of the ringmaster and lion tamer (who) dreamed of flying and so became a wondrous trapeze artist.&#8221; She&#8217;s the first in a series of coloring paper doll kits to be found there!<img class="aligncenter size-full wp-image-21643" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/OFUNUSUALKIND3.jpg" alt="" width="800" height="672" /> <img class="aligncenter size-full wp-image-21641" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/OFUNUSUALKIND1.jpg" alt="" width="800" height="800" />Page Stationery invites you to wander where the wifi is weak, you know, Javits Center! Everything is as impressive as always here: contrasty envelope liner, well-executed letterpress, patch takeaway!<img class="aligncenter size-full wp-image-21645" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/PAGE_STATIONERY_NSS2018_MAILER2.jpg" alt="" width="800" height="787" /> The mailer for Sagebrushed really feels it arrived from where it did &#8230; sunny Tampa, Florida. I always love it when a card is enclosed so you can really see what you&#8217;re getting a taste of beforehand.<img class="aligncenter size-full wp-image-21646" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/Sagebrushed-NSS2018-PreShowMailer.jpg" alt="" width="800" height="549" /><a href="https://www.theimaginationspot.com/" target="_blank" rel="noopener noreferrer">The Imagination Spot</a> is also in a Checker Cab &#8230; this time with a bevy of animals and a suitcase bursting with paper! No doubt they&#8217;re heading to Javits as I write this.<img class="aligncenter size-full wp-image-21647" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/TIS-Mailer2018-2.jpg" alt="" width="800" height="600" /></p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-22766" class="block-wrap-native block-wrap block-wrap-23 block-css-22766 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="22766" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10002429 post type-post status-publish format-standard has-post-thumbnail hentry category-behind-the-booth category-sponsored-post tag-nss2020 tag-address-stamps tag-custom-christmas-cards tag-custom-napkins tag-custom-stationery tag-design tag-enclosure-cards tag-engraving tag-erin-miller tag-folded-notes tag-haute-papier tag-illustration tag-letterpress tag-louie-award tag-national-stationery-show tag-notepads tag-nss tag-personalized-stationery tag-sarah-meyer-walsh tag-sarah-schwartz tag-stationery tag-stationery-blog tag-stationery-design tag-stationery-designer tag-the-paper-chronicles" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/nss-success-story-haute-papier/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/09/DSC_7077_5538.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/09/DSC_7077_5538.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/09/DSC_7077_5538.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/09/DSC_7077_5538.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/09/DSC_7077_5538.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/09/DSC_7077_5538.jpg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/09/DSC_7077_5538.jpg?resize=300%2C300&;ssl=1 300w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/behind-the-booth/" style="color:#b79b0d" class="cat">Behind the Booth</a><a href="https://thepapernerd.com/category/sponsored-post/" style="color:#b79b0d" class="cat">Sponsored</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/nss-success-story-haute-papier/">NSS Success Story: Haute Papier</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2019-09-27T14:02:29+00:00">September 27, 2019</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10002429"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>
<p><a href="https://littlewellpaperco.com/" target="_blank" rel="noopener noreferrer">Little Well Paper Co.</a> is new to me, but they had me at gold foil printing on dark navy paper. Who am I kidding, they had me at the envelope and all the fancy pieces in it! Oh, and then there&#8217;s this, from their mission statement (?) printed in that aforementioned gold ink: &#8220;Stationery helps us do things that carry more weight than can be measured in grams per square meter. It helps us when we have the opportunity to really be there for someone else, at the times when we&#8217;re celebrating and, in equal measure, when finding the right words for a hard moment feels impossible. It helps remind us we belong to one another. <em>And that is why we do what we do</em>.&#8221;<img class="aligncenter size-full wp-image-21639" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/reneehollingsheadphotography_littlewellpaperco-6.jpg" alt="" width="800" height="1202" /> <img class="aligncenter size-full wp-image-21638" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/reneehollingsheadphotography_littlewellpaperco-5.jpg" alt="" width="800" height="1202" /> <img class="aligncenter size-full wp-image-21640" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/reneehollingsheadphotography_littlewellpaperco-14.jpg" alt="" width="800" height="1202" />This is just a tiny taste of the treasures that arrived in my humble mail basket, pictured below with the mailer from <a href="https://www.gingerpdesigns.com/" target="_blank" rel="noopener noreferrer">Ginger P. Designs</a>. And of course, these mailers are just a tiny taste of the treasures to be found at NSS! I hope to see you there. Meanwhile, I&#8217;ll be back here just as soon as I recover from all that paper pulchritude!<img class="aligncenter size-full wp-image-21664" src="https://thepaperchronicles.com/wp-content/uploads/2018/05/IMG_6171.jpg" alt="" width="800" height="786" /></p>