<p class="has-drop-cap">As the summer show season gears up, presses large and small are unveiling their new releases. And <a rel="noreferrer noopener" aria-label="Helen Edna (opens in a new tab)" href="https://helenedna.com/" target="_blank">Helen Edna</a> is no exception. The California house of letterpress, turning one year old this summer, is expanding its lovely range by six cards.<br></p>



<p>Owner Lauren Rolph — who named her company in honor of her grandmother — told me that she created the orchid birthday card (first one below) in the same vein as her bestselling birthday poppy card. &#8220;I have also continued to expand on the abstract color fields/gradients concept, which I have really enjoyed!&#8221; she told me. </p>



<p>Lauren&#8217;s integration of words into her designs is unlike anything I&#8217;m seeing other letterpressers doing, and her sense of color, balance and shape makes these a joy to send and receive. </p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-65001" class="block-wrap-native block-wrap block-wrap-23 block-css-65001 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="65001" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-5482 post type-post status-publish format-standard has-post-thumbnail hentry category-off-the-press tag-303grand tag-brooklyn-bride tag-martha-stewart-weddings tag-sarah-schwartz tag-sarah-sloboda tag-stationery-trends tag-the-paper-chronicles tag-the-wedding-library" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/what-im-liking-this-week-sarah-sloboda/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/07/cards.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/07/cards.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/07/cards.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/07/cards.jpg?resize=293%2C293&;ssl=1 293w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/07/cards.jpg?resize=75%2C75&;ssl=1 75w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/07/cards.jpg?resize=390%2C390&;ssl=1 390w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/07/cards.jpg?resize=585%2C585&;ssl=1 585w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/07/cards.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/07/cards.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/07/cards.jpg?resize=96%2C96&;ssl=1 96w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/off-the-press/" style="color:#b79b0d" class="cat">Off The Press</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/what-im-liking-this-week-sarah-sloboda/">What I&#8217;m Liking This Week: Sarah Sloboda</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2014-08-05T15:21:10+00:00">August 5, 2014</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="5482"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/06/birthday-orchid.jpg" alt="" class="wp-image-10001841" width="1180" height="1180"/></figure>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/06/birthday-dots.jpg" alt="" class="wp-image-10001840" width="1161" height="1161"/></figure>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/06/you-have-my-heart.jpg" alt="" class="wp-image-10001844" width="1178" height="1178"/></figure>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/06/birthday-cosmic.jpg" alt="" class="wp-image-10001839" width="1164" height="1164"/></figure>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/06/birthday-sunset.jpg" alt="" class="wp-image-10001842" width="1180" height="1180"/></figure>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/06/hanukkah-menorah.jpg" alt="" class="wp-image-10001843" width="1181" height="1181"/></figure>



<p>Shop all this vibrant newness <a rel="noreferrer noopener" href="http://www.helenedna.com/cards/tag:New" target="_blank">here</a>!<br></p>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/06/Helen-Edna-Winter-Release-2019.jpg" alt="" class="wp-image-10001845" width="1175" height="940"/></figure>