
<p>I never feel a work trip is really complete until I compile my Market Report, ;and <a href="https://stationerytrends.com/article/winter-2026-nyc-market-report-my-analog-adventure/" target="_blank" rel="noreferrer noopener">my NY NOW | Shoppe Object adventure</a> was posted Wednesday at Stationery Trends — almost an entire week after my plane landed back at home! I am pleased to report that traffic was brisk at both markets. Several times, I stopped to visit a maker, only to find them smiling ear to ear like the Cheshire Cat about a dream order from a dream venue they&#8217;d just received. </p>



<p>Not only is stationery cool, it seems mass retailers are (finally) realizing small makers are too — ;and that they speak more honestly, directly and pertinently to their clientele than previously acknowledged. That is an enormous checkmark in our community&#8217;s corner, and hopefully a wave that lasts.</p>



<p>My Market Report ended up containing 40 photos, which is a lot, I know — ;but please realize, they were so difficult to whittle down from the 100s I took. Every last snap I captured over three days tells a story — ;and I want to share every last one. To achieve my grouping of 40, I actually narrowed them down from my first rough edit of 80-something photos. If 40 is a bit much, that&#8217;s *way* too long for trade coverage. </p>



<p> So, I decided to share one group here, with the last following soon thereafter. Please check out my ST report linked above, then swing back here for more stationery fun!</p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/ampersand.m.studio/" target="_blank" rel="noreferrer noopener"> Ampersand M Studio </a></p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/ampersand-m-768x1024.jpeg" alt="" class="wp-image-10020593"/></figure>



<p>J&#8217;adore this sophisticated menagerie from this woman-owned brand. I&#8217;m standing in this booth in the photo kicking off this post, and Marina also made those fantastic poppies and (my favorite) Lilies of the Valley props. Très, très magnifique!</p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/and_hereweare/" target="_blank" rel="noreferrer noopener">And Here We Are</a></p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/and-here-we-are-768x1024.jpeg" alt="" class="wp-image-10020594"/></figure>



<p>In card messaging, I sensed a palpable optimism — ;at least for those willing to do the work to evolve up the path.</p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/approvedbyfritz/" target="_blank" rel="noreferrer noopener">Approved by Fritz</a></p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/approved-by-fritz-768x1024.jpeg" alt="" class="wp-image-10020595"/></figure>



<p>Dogs *are* the new kids, and as such, they can&#8217;t just have *any* accessories. Those beds are also made of recycled plastic water bottles!</p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/archivistgallery/" target="_blank" rel="noreferrer noopener">Archivist</a></p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/archivist-768x1024.jpeg" alt="" class="wp-image-10020596"/></figure>



<p>I nerd out over anything from this brand, but ESPECIALLY its range of house matchboxes. </p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/dearannabellenyc/" target="_blank" rel="noreferrer noopener">Dear Annabelle</a></p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/dear-annabelle-768x1024.jpeg" alt="" class="wp-image-10020597"/></figure>



<p>It was impossible to not get excited by the great graphics — those flowers!! — ;and memorable messaging from this exquisite NY house of stationery. </p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/donnawilsonltd/" target="_blank" rel="noreferrer noopener">Donna Wilson Ltd.</a></p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/donna-wilson-768x1024.jpeg" alt="" class="wp-image-10020598"/></figure>



<p>This is indeed a most exotic wooly wonderland as her insta bio promises, but I&#8217;m not sure I&#8217;ve ever properly appreciated a peanut prior to this (sorry, Mr. Peanut!). </p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/efrancespaper/" target="_blank" rel="noreferrer noopener">E. Frances Paper</a></p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/e-frances-768x1024.jpeg" alt="" class="wp-image-10020599"/></figure>



<p>Funny how market in and market out, fantastic pattern, color and imagery (and crowds) always intersect at this booth! </p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/gertandco/" target="_blank" rel="noreferrer noopener">Gert &; Co.</a></p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/gert-adn-co-quiet-americana-768x1024.jpeg" alt="" class="wp-image-10020600"/></figure>



<p>Clearly, I am loving the belly band trend (<a href="https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2026/index.php#/p/16" target="_blank" rel="noreferrer noopener">as seen here in the current issue of Stationery Trends</a>), and they were in abundance across stationery and gifts and home packaging. Not only do they often seem to replace plastic wrap, they add *such* a polished touch!</p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/gumballpoodle/" target="_blank" rel="noreferrer noopener">Gumball Poodle</a></p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/gumball-poodle-768x1024.jpeg" alt="" class="wp-image-10020601"/></figure>



<p>Socks are such a 2026-friendly category: inexpensive, giftable, both one-size-fits-all and gender neutral in this brand&#8217;s case — plus featuring the messaging once limited to stationery and bumper stickers.</p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/halfpennypostage/" target="_blank" rel="noreferrer noopener">Halfpenny Postage</a></p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/halfpenny-postage-768x1024.jpeg" alt="" class="wp-image-10020602"/></figure>



<p>Gorgeous artwork (this is by Asta Barrington) and luxe presentation set the stage for timeless, memorable messages inside.</p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/heartellpress/" target="_blank" rel="noreferrer noopener">Heartell Press</a></p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/heartell-768x1024.jpeg" alt="" class="wp-image-10020603"/></figure>



<p>Brillant messaging and exquisite layouts are a hallmark of this brand. While this is categorized as a Parents card, I think part of its strength is its very versatility. This could be given to a teacher, or anyone who has made an impact.</p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/honeyberrystudios/" target="_blank" rel="noreferrer noopener">Honeyberry Studios</a></p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/honeyberry-studios-768x1024.jpeg" alt="" class="wp-image-10020604"/></figure>



<p>If you haven&#8217;t experienced Yuko&#8217;s enchanting work, time to change all that. She was the talk of *Noted since she apparently drew an incredible cat mural on the side of her booth in less than an hour! It&#8217;s impossible for me to pick a favorite design. ;I actually snapped this because Yuko told me it&#8217;s both autobiographical and anthropomorphic. That&#8217;s the artist on the left and her husband on the right! Ain&#8217;t love grand?!?</p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/hotdangpress/" target="_blank" rel="noreferrer noopener">Hot Dang Press</a></p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/hot-dang-press-768x1024.jpeg" alt="" class="wp-image-10020605"/></figure>



<p>Iron-ons and stationery go together like peanut butter and jelly — ;especially when the iron-ons in question are this sensational!</p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/humdrumpaper/" target="_blank" rel="noreferrer noopener">Humdrum Paper</a></p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-36462" class="block-wrap-native block-wrap block-wrap-23 block-css-36462 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="36462" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10007639 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-custom-gift-wrap tag-erin-sarpa tag-gift-wrap tag-jen-gerena-design tag-jessica-flores-design tag-khristiana-howell tag-offensivedelightful tag-oplusd tag-rebecca-smith tag-sarah-schwartz tag-shavspaper tag-stationery tag-stationery-blog tag-stationery-design tag-stationery-designer tag-stationery-podcast tag-stationeryhq-com tag-the-paper-fold tag-the-paper-fold-podcast tag-the-paper-nerd" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/wrap-stars-from-stationeryhq-com/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/02/DCsFinest_ShavsPaper.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/02/DCsFinest_ShavsPaper.jpg?resize=100%2C100&;ssl=1 100w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/02/DCsFinest_ShavsPaper.jpg?resize=254%2C254&;ssl=1 254w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/02/DCsFinest_ShavsPaper.jpg?resize=351%2C351&;ssl=1 351w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/02/DCsFinest_ShavsPaper.jpg?resize=546%2C546&;ssl=1 546w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/02/DCsFinest_ShavsPaper.jpg?resize=861%2C861&;ssl=1 861w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/02/DCsFinest_ShavsPaper.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/02/DCsFinest_ShavsPaper.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/02/DCsFinest_ShavsPaper.jpg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/02/DCsFinest_ShavsPaper.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/02/DCsFinest_ShavsPaper.jpg?resize=300%2C300&;ssl=1 300w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/02/DCsFinest_ShavsPaper.jpg?resize=50%2C50&;ssl=1 50w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2021/02/DCsFinest_ShavsPaper.jpg?zoom=2&;resize=100%2C100&;ssl=1 200w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/wrap-stars-from-stationeryhq-com/">Wrapper&#8217;s Delight from StationeryHQ.com</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2021-02-26T20:23:52+00:00">February 26, 2021</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10007639"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/humdrum-paper-768x1024.jpeg" alt="" class="wp-image-10020606"/></figure>



<p>Brittany put this sunshine state brand on the map with her distinctive bookmarks, but her cards are nothing to sneeze at either!</p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/illustrating_amy/" target="_blank" rel="noreferrer noopener">Illustrating Amy</a></p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/illustrating-amy-768x1024.jpeg" alt="" class="wp-image-10020607"/></figure>



<p>Illustrating Amy was a NY NOW incubator find. Amy Purfield-Clark is a Los Angelesian by way of her native UK, and her style seems to emcompass the best of both design vibes.</p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/jessicafraszstudio/" target="_blank" rel="noreferrer noopener">Jessica Frasz Studio</a></p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/jessica-frasz-studio-768x1024.jpeg" alt="" class="wp-image-10020610"/></figure>



<p>I first encountered watercolor palettes as part of a larger kit last year; now Jessica Frasz has started selling them singly and solo for inspiration on the go. </p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/jonesstreetpress/" target="_blank" rel="noreferrer noopener">Jones Street Press</a></p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/jones-street-press-768x1024.jpeg" alt="" class="wp-image-10020611"/></figure>



<p>Dark humor is great, if it&#8217;s clever — and Jones Street Press always delivers, in Gen Z-friendly speak, no less.</p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/kandsdotco/" target="_blank" rel="noreferrer noopener">KANDS.CO</a></p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/kands.co_-768x1024.jpeg" alt="" class="wp-image-10020612"/></figure>



<p>There is something so irresistible about this range! The color, the lettering — ;and of course the (slightly unexpected) messaging. </p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/karstgoods/" target="_blank" rel="noreferrer noopener">Karst Goods</a> </p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/karst-paper-through-amieco-768x1024.jpeg" alt="" class="wp-image-10020613"/></figure>



<p>If they can make paper out of stone that looks like this, imagine what you can generate with these tools!</p>



<p class="has-medium-font-size"><a href="https://www.instagram.com/kynyoubelieveit/" target="_blank" rel="noreferrer noopener">Kyn You Believe It</a></p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/kyn-you-believe-it-768x1024.jpeg" alt="" class="wp-image-10020614"/></figure>



<p>This was a marvelous maker discovery a few rows outside of *Noted. I&#8217;m so glad this kind of merchandise exists for this generation of young women.</p>



<figure class="wp-block-image size-large"><img src="https://thepapernerd.com/wp-content/uploads/2026/02/sign-of-the-times-768x1024.jpeg" alt="" class="wp-image-10020631"/></figure>



<p>Despite a general feeling of optimism and indie excitement, there are still clearly plenty of challenges to navigate. Regardless, it&#8217;s always uplifting to see the transparency, honesty and solidarity that our indie community is known for in action. After 18 years in print, I remain so grateful to edit <a href="https://stationerytrends.com/" target="_blank" rel="noreferrer noopener">Stationery Trends</a>, and getting to travel to markets to shape my coverage. Thank you <a href="https://nynow.com/" target="_blank" rel="noreferrer noopener">NY NOW</a> and <a href="https://shoppeobject.com/new-york-city-show" target="_blank" rel="noreferrer noopener">Shoppe Object</a> for being such fabulous hosts — and for housing all this inspiration!</p>



<p></p>


My Analog Adventure, with Additional Assets
