
<p class="has-drop-cap">Lately I&#8217;ve often found myself recalling the words of Fred Rogers: in times of crisis, we should look to the helpers to guide us through. That&#8217;s just what Catherine Hildner of <a href="https://www.kittymeowboutique.com/" target="_blank" aria-label="Kitty Meow Boutique (opens in a new tab)" rel="noreferrer noopener" class="aioseop-link">Kitty Meow Boutique</a> in Naperville, Illinois, did, and in the process became something of a helper herself.</p>



<p>It all started when Lisa Zahakos of Mia Girl XO, a children&#8217;s boutique in Old Bridge, New Jersey, reached out. Lisa, who pivoted her business to help <a href="https://www.facebook.com/groups/309468783382266/" target="_blank" aria-label="#SewAwayCorona via the 100 Million Mask Challeng (opens in a new tab)" rel="noreferrer noopener" class="aioseop-link"><a href="#SewAwayCorona via the 100 Million Mask Challenge" class="aioseop-link"></a></a>#SewAwayCorona via the <a href="https://www.facebook.com/groups/309468783382266/" target="_blank" aria-label="100 Million Mask Challenge (opens in a new tab)" rel="noreferrer noopener" class="aioseop-link">100 Million Mask Challenge</a>, asked if Catherine would donate any of her new TY Nurse cards to be included with the masks Lisa was donating. Catherine rose to the occasion and donated some 700 greeting cards — that&#8217;s a lot of gratitude! </p>



<p>If you&#8217;re unfamiliar with Kitty Meow, it&#8217;s a very polished range, but it definitely has an edge to it. Catherine describes her brand as &#8220;fun, FIERCE, and designed to make women feel confident, empowered, and courageous enough to take the bull by the horns.&#8221; So now that all stylish snark is supporting others — and really, what front line hero can&#8217;t benefit from a bit of that? </p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2020/04/Sweet_Friendship_Card_TY-Doctor_2.jpg" alt="" class="wp-image-10004330" width="1010" height="1154"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2020/04/Sweet_Friendship_Card_TY-Health-Care-Worker_1.jpg" alt="" class="wp-image-10004329" width="1023" height="1168"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2020/04/Sweet_Friendship_Card_TY-Nurse_2.jpg" alt="" class="wp-image-10004328" width="1014" height="1158"/></figure>



<p>As Catherine put it, “I’m not out there risking my life &; health, but if using my own talents and resources to show gratitude and to bring a smile to a health care heroes face, then sign me up. We all can do our small part, and this is simply contributing by doing what I do best.” ;</p>



<p>Meanwhile, the card above is a finalist in the Most Encouraging Card Category at the <a aria-label="Noted@*Noted awards (opens in a new tab)" href="https://notedexpo.secure-platform.com/a/organizations/main/home" target="_blank" rel="noreferrer noopener" class="aioseop-link">Noted@*Noted awards</a>, so congratulations Catherine! I love that sweet little heart band-aid. (I&#8217;m planning on showcasing all the finalists here next week so stay tuned!) Meanwhile Catherine is <a href="https://www.kittymeowboutique.com/" target="_blank" aria-label="offering free shipping with the code THINKINGOFYOU (opens in a new tab)" rel="noreferrer noopener" class="aioseop-link">offering free shipping with the code THINKINGOFYOU</a>.</p>



<figure class="wp-block-image size-large is-resized"><img src="https://i1.wp.com/thepaperchronicles.com/wp-content/uploads/2020/04/Catherine-Hildner-016-Health-Care-Card.jpg?fit=683%2C1024&;ssl=1" alt="" class="wp-image-10004331" width="1023" height="1534"/></figure>



<p>Big cheers as well to <a aria-label="UWP Luxe (opens in a new tab)" href="https://www.uwpluxe.com/" target="_blank" rel="noreferrer noopener" class="aioseop-link">UWP Luxe</a>, for donating their entire remaining supply of gift soaps to <a href="https://freestorefoodbank.org/connection-support/" target="_blank" aria-label="Freestore Foodbank and Shelterhouse (opens in a new tab)" rel="noreferrer noopener" class="aioseop-link">Freestore Foodbank and Shelterhouse</a> in Cincinnati — that&#8217;s some 45,000 bars! Even without the packaging, these are top-notch soaps in terms of scent, smoothness and softness (over the years of covering the gift industry, I have become something of a soap snob).</p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2020/04/Soap-3-CMYK.jpg" alt="" class="wp-image-10004338" width="1021" height="1240"/></figure>



<p>UWP Luxe&#8217;s George White (who is also the current president of<a href="https://www.greetingcard.org/" target="_blank" aria-label=" the Greeting Card Association (opens in a new tab)" rel="noreferrer noopener" class="aioseop-link"> the Greeting Card Association</a>) told me, &#8220;with the CDC’s hand-washing directive, soap is at a premium and calls for soap were increasing, even from the likes of Children’s Hospital here, so we decided this was the best use of our soaps. Freestore will get them to those most in need. We’re all in this together.&#8221;</p>



<p>Use the code KEEPINTOUCH at <a href="https://uwpluxe.com/collections/" target="_blank" label="UWP Luxe (opens in a new tab)" rel="noreferrer noopener" class="aioseop-link">UWP Luxe</a> for 15% off your order of $20 or more.</p>



<figure class="wp-block-image size-large is-resized"><img src="https://i2.wp.com/thepaperchronicles.com/wp-content/uploads/2020/04/Soap-1-CMYK.jpg?fit=703%2C1024&;ssl=1" alt="" class="wp-image-10004337" width="1010" height="1470"/></figure>



<p>Meanwhile, every day I&#8217;m stumbling across more paper and gift peeps making a big difference.</p>



<p><a href="https://www.lovepopcards.com/" target="_blank" aria-label="Lovepop (opens in a new tab)" rel="noreferrer noopener" class="aioseop-link">Lovepop</a> has completely pivoted manufacturing its luxe popup cards to <a aria-label="manufacturing face masks (opens in a new tab)" href="https://www.bizjournals.com/boston/news/2020/04/13/3d-card-startup-lovepop-begins-manufacturing.html" target="_blank" rel="noreferrer noopener" class="aioseop-link">manufacturing face shields</a>. Eventually Lovepop will be churning out up to 40,000 a day, and is working on a prototype to start manufacturing hospital gowns soon. </p>



<p>I came across all the below courtesy of<a aria-label=" NY NOW, (opens in a new tab)" href="https://www.nynow.com/" target="_blank" rel="noreferrer noopener" class="aioseop-link"> NY NOW,</a> who is also highlighting how all its exhibitors are making a difference. </p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-20885" class="block-wrap-native block-wrap block-wrap-23 block-css-20885 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="20885" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10002628 post type-post status-publish format-standard has-post-thumbnail hentry category-off-the-press tag-art-prints tag-collaboration tag-eighty-seventh-st tag-fashion-illustration tag-monica-smiley tag-nordstrom tag-nordstrom-nyc tag-note-cards tag-notebooks tag-notepads tag-sarah-schwartz tag-stationery tag-stationery-blog tag-stationery-design tag-stationery-designer tag-the-paper-chronicles" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/eighty-seventh-st-x-nordstrom-nyc/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/10/N_Instapost_1-1.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/10/N_Instapost_1-1.jpg?w=800&;ssl=1 800w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/10/N_Instapost_1-1.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/10/N_Instapost_1-1.jpg?resize=770%2C770&;ssl=1 770w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/10/N_Instapost_1-1.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/10/N_Instapost_1-1.jpg?resize=350%2C350&;ssl=1 350w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/10/N_Instapost_1-1.jpg?resize=460%2C460&;ssl=1 460w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/10/N_Instapost_1-1.jpg?resize=570%2C570&;ssl=1 570w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/10/N_Instapost_1-1.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/10/N_Instapost_1-1.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/10/N_Instapost_1-1.jpg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/10/N_Instapost_1-1.jpg?resize=300%2C300&;ssl=1 300w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/off-the-press/" style="color:#b79b0d" class="cat">Off The Press</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/eighty-seventh-st-x-nordstrom-nyc/">eighty seventh ST x Nordstrom NYC</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2019-10-24T13:49:41+00:00">October 24, 2019</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10002628"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<p>Lauren HB Studio, based here in Cleveland, started making masks for frontline workers and is now offering them to the public as well. </p>



<p>The Scottish family operation Essence of Harris has put scented candles on hold to produce free hand sanitizer for their community. They&#8217;re also running weekly meditation, yoga and self-care sessions via IGTV.</p>



<p>In Minnesota, Moxie Malas specializes in jewelry, but is also now sewing masks for COVID-19 patients and providers. 100% of the proceeds from the I AM FEARLESS bracelet linked above funds their materials.</p>



<p>Finally, this <a aria-label="dwell (opens in a new tab)" href="https://www.dwell.com/article/brands-giving-back-coronavirus-covid-19-d9060ac8?utm_source=reach&;utm_medium=email&;utm_campaign=160035" target="_blank" rel="noreferrer noopener" class="aioseop-link">dwell </a>article delves into 50 retailers getting into the act as well. </p>



<p>When we come out on the other side of this, I know I won&#8217;t be the only one who remembers everyone out there now helping out in their own way, as they can! Stay well all.</p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2020/04/Thank-You-Nurse-Cards-Doctor-Cards-2.jpg" alt="" class="wp-image-10004327" width="1025" height="453"/></figure>


More Paper+Gift Peeps Doing Their Part!
