<p class="has-drop-cap">This Gen Xer never feels more like a citizen of a brave new world than when I hear about a new collaboration. As far as I can tell, these mini-alliances are a completely 21st-century invention — ;and they tend to put each party at the top of their design game. </p>



<p>And retail collaborations and pop-ups give me hope that people will stop scrolling and stroll to an actual store instead. So <em>this </em>collab is a doozy because it combines the best of shopping — ;NYC — ;with the very top shelf of stationery shops, <a rel="noreferrer noopener" aria-label="Greer Chicago (opens in a new tab)" href="https://greerchicago.com/" target="_blank">Greer Chicago</a>. </p>



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<p>Greer Chicago&#8217;s Eastward expansion has brought it to the brand-spanking-new <a rel="noreferrer noopener" aria-label="Wolf &; Badge (opens in a new tab)" href="https://www.wolfandbadger.com/us/" target="_blank">Wolf &; Badger</a> store, unveiled last week in Soho at 95 Grand Street. For those unfamiliar with Wolf &; Badger, their mission is to provide a platform for independent designers to thrive, and they pride themselves on offering a curated compendium of the world&#8217;s best independent brands, with a focus on environmentally conscious merchandise. Founded by brothers Henry and George Graham in 2010, the US flagship joins their London venue, and of course their expansive website. </p>



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<p>I can&#8217;t think of a better location (or better styling!) for Greer Chicago&#8217;s first New York stand-alone concession. </p>



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<p>The furniture you see throughout the space was designed and constructed by architect and Studio Director Augustus Brown, inspired by the pioneering American mid-century furniture designer, Milo Baughman.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-32154" class="block-wrap-native block-wrap block-wrap-23 block-css-32154 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="32154" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-1909 post type-post status-publish format-gallery has-post-thumbnail hentry category-off-the-press tag-color-trends tag-design tag-emily-ley tag-gifts tag-paper-goods tag-sarah-schwartz tag-stationery tag-stationery-design post_format-post-format-gallery" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/emily-leys-simplified-planner/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2013/11/ELSimplifiedPlanner_04.jpeg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2013/11/ELSimplifiedPlanner_04.jpeg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2013/11/ELSimplifiedPlanner_04.jpeg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2013/11/ELSimplifiedPlanner_04.jpeg?zoom=3&;resize=100%2C100&;ssl=1 300w" sizes="(max-width: 100px) 100vw, 100px" /></a><a href="https://thepapernerd.com/emily-leys-simplified-planner/" class="media-icon icon-base-1 icon-size-xs"><i class="tipi-i-camera" aria-hidden="true"></i><span class="icon-bg"></span><span class="image__count font-1"></span></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/off-the-press/" style="color:#b79b0d" class="cat">Off The Press</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/emily-leys-simplified-planner/">Emily Ley&#8217;s Simplified Planner</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2013-11-19T15:57:17+00:00">November 19, 2013</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="1909"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<p>For contrast, new materials such as white-powder-coated perforated metal, cork and polished brass were incorporated. In keeping with Wolf &; Badger’s ethos of sustainability, the pieces have been accented with monochrome Smile Plastic, made from recycled plastic chopping boards!<br></p>



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<p>I can&#8217;t wait to see it for myself next time I&#8217;m in NYC. Kudos to everyone involved, and happy selling and shopping in this gorgeous new space! </p>



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