<p class="has-drop-cap">This Gen Xer never feels more like a citizen of a brave new world than when I hear about a new collaboration. As far as I can tell, these mini-alliances are a completely 21st-century invention — ;and they tend to put each party at the top of their design game. </p>



<p>And retail collaborations and pop-ups give me hope that people will stop scrolling and stroll to an actual store instead. So <em>this </em>collab is a doozy because it combines the best of shopping — ;NYC — ;with the very top shelf of stationery shops, <a rel="noreferrer noopener" aria-label="Greer Chicago (opens in a new tab)" href="https://greerchicago.com/" target="_blank">Greer Chicago</a>. </p>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/11/SHUM_191105_NY_0141.jpg" alt="" class="wp-image-10002909" width="977" height="650"/></figure>



<p>Greer Chicago&#8217;s Eastward expansion has brought it to the brand-spanking-new <a rel="noreferrer noopener" aria-label="Wolf &; Badge (opens in a new tab)" href="https://www.wolfandbadger.com/us/" target="_blank">Wolf &; Badger</a> store, unveiled last week in Soho at 95 Grand Street. For those unfamiliar with Wolf &; Badger, their mission is to provide a platform for independent designers to thrive, and they pride themselves on offering a curated compendium of the world&#8217;s best independent brands, with a focus on environmentally conscious merchandise. Founded by brothers Henry and George Graham in 2010, the US flagship joins their London venue, and of course their expansive website. </p>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/11/SHUM_191105_NY_0014.jpg" alt="" class="wp-image-10002907" width="973" height="648"/></figure>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/11/SHUM_191105_NY_0164.jpg" alt="" class="wp-image-10002911" width="975" height="649"/></figure>



<p>I can&#8217;t think of a better location (or better styling!) for Greer Chicago&#8217;s first New York stand-alone concession. </p>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/11/SHUM_191105_NY_0183.jpg" alt="" class="wp-image-10002913" width="973" height="648"/></figure>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/11/SHUM_191105_NY_0170.jpg" alt="" class="wp-image-10002912" width="973" height="648"/></figure>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/11/SHUM_191105_NY_0196.jpg" alt="" class="wp-image-10002914" width="981" height="652"/></figure>



<p>The furniture you see throughout the space was designed and constructed by architect and Studio Director Augustus Brown, inspired by the pioneering American mid-century furniture designer, Milo Baughman.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-87533" class="block-wrap-native block-wrap block-wrap-23 block-css-87533 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="87533" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10162 post type-post status-publish format-standard has-post-thumbnail hentry category-off-the-press tag-6-25-paper-studio tag-beve tag-boyoun-kim tag-chase-and-wonder tag-correspondence tag-gift-wrap tag-jenipher-lyn tag-ladies-of-letterpress tag-letterpress tag-made-in-brockton-village tag-national-stationery-show tag-nightly-doodles tag-nss-mailers tag-nss2015 tag-paper-straws tag-sarah-schwartz tag-screen-printing tag-shifting-status-kuo tag-smudge-ink tag-snail-mail tag-stationery tag-stationery-trends tag-sue-jean-ko tag-thank-you-stationery tag-the-paper-chronicles tag-the-sea-pink tag-underwood-letterpress tag-washi-tape tag-wishbone-letterpress" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/nss-mailers-part-7/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/05/smudgeink-mailer-1-e1431695302133.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/05/smudgeink-mailer-1-e1431695302133.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/05/smudgeink-mailer-1-e1431695302133.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/05/smudgeink-mailer-1-e1431695302133.jpg?resize=293%2C293&;ssl=1 293w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/05/smudgeink-mailer-1-e1431695302133.jpg?resize=75%2C75&;ssl=1 75w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/05/smudgeink-mailer-1-e1431695302133.jpg?resize=390%2C390&;ssl=1 390w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/05/smudgeink-mailer-1-e1431695302133.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/05/smudgeink-mailer-1-e1431695302133.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2015/05/smudgeink-mailer-1-e1431695302133.jpg?resize=96%2C96&;ssl=1 96w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/off-the-press/" style="color:#b79b0d" class="cat">Off The Press</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/nss-mailers-part-7/">NSS Mailers, Part 7!</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2015-05-15T13:25:06+00:00">May 15, 2015</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10162"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<p>For contrast, new materials such as white-powder-coated perforated metal, cork and polished brass were incorporated. In keeping with Wolf &; Badger’s ethos of sustainability, the pieces have been accented with monochrome Smile Plastic, made from recycled plastic chopping boards!<br></p>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/11/SHUM_191105_NY_0020.jpg" alt="" class="wp-image-10002908" width="970" height="646"/></figure>



<p>I can&#8217;t wait to see it for myself next time I&#8217;m in NYC. Kudos to everyone involved, and happy selling and shopping in this gorgeous new space! </p>



<figure class="wp-block-image is-resized"><img src="https://thepaperchronicles.com/wp-content/uploads/2019/11/SHUM_191105_NY_0156.jpg" alt="" class="wp-image-10002910" width="970" height="646"/></figure>